Guest speaker, Michael Marlatt's presentation of "How Recruiters can Survive the Shift to a Connected Device Landscape." Presentation Overview: As job-seeking behaviors migrate to smartphones and other connected devices, it is important for employers to improve their mobile Web experience. Our program will explore trends in mobile usage behaviors and technology adoption and address how the mobile channel is presenting new opportunities for engaging with today's hyper-connected generation.

1. How Recruiters can Survive the Shift !
to a Connected Device Landscape!
Presenter: Michael Marlatt!
@MichaelMarlatt!
Event Brought to you by: NWRA | Sponsored by: JIBE!

2. Hi! !
I’m Michael!
I’m a
GEN-­Xer
I’m a Recruiting Consultant I’m am Entrepreneur
My Passion
is MOBILE!

3. I’m very happy to be here!

5. 1. Inspire!

6. 2. Educate!

7. 1. Brief Intro!
2. Mobile: Facts & Stats!
3. Mobile Recruiting: Stats & Examples!
4. Opportunities!
TODAY’S DISCUSSION…!

11. Keys!
Mobile!
Money!
What do people carry?!
Source: Jan Chipchase, Nokia Researcher!

12. The world is fast approaching a historic milestone
where there will soon be more active mobile phone
connections on the planet than human beings alive.”!
“!
Tom Ahonen!
Mobile Industry Consultant!

13. The Vatican!
2005!
The Vatican!
2013!

15. Source:
h*p://www.youtube.com/watch?v=cdWmIoeLyfc

16. GENERATION “C”!The Age of the Digital Consumer!

17. Meet today’s
Mobile Expert

18. "76% of parents say
that children under
18 are the designated
primary users of
tablets in the family " !

19. 6th Grade Mobile App Developer
h#ps://www.youtube.com/watch?v=ehDAP1OQ9Zw

20. The youth of today is tomorrow’s job-seeker.

21. U.S. Wireless Quick Facts!

22. Growth of Mobile!
Source: Mobile is Eating the World!
Source: Gartner, IDC, Enders Analysis!

23. More Mobile Growth!!
Source: Mobile is Eating the World!
Source: Gartner, IDC, Enders Analysis!

26. Mobile Addiction
Device Preferences Throughout the Day!
Most Weekday Tablet Usage Occurs Between 8pm and 9pm!

28. “If you’re not asking questions
about what’s different today,
you’re on a path of complacency. !
It’s not necessarily overnight shifts – they’re
ongoing and perpetual – but they’re going to
change everything the way we know it today. If
you’re not competing for the future, you’re by
definition competing for irrelevance.”!
Brian Solis!
Principal
at
AlBmeter
Group!

31. 1959
Reginald Blevins, the Postmaster General of
the UK, inaugurates the first radio telephone
service for motorists.

33. 1975
IBM 5100
Portable Computer
• Debut: Sept - 1975
• Weight: 50 pounds
• Max Storage: 64k
Price Tag: $8K–$19K
“Productivity on your desk. Where you
need it. When you need it.”
Tagline:

35. 1983
Martin Cooper
is the inventor credited
with developing the first
cell phone approved
for commercial use.
Did you
know?
Motorola DynaTAC 8000x!
Weight: 2.5lbs
Talk time: 20 Minutes
Price: $3,995

37. “The mobile industry set the record
for the fastest industry ever to reach
the massive Trillion-dollar level.”!
Tom Ahonen!
Mobile Industry Consultant!

38. MOBILE SUBSCRIPTIONS!

39. …over
86% !
of the
planet!

42. “Globally, only 110 out
of 694 employers have
a mobile career website
or app. !
With smartphone usage
skyrocketing among
students and graduates,
this is yet another gap for
employers to close rather
sooner than later.” !
Potentialpark!
Online Talent Communication Study 2013!

43. Who are the current players in
Mobile Recruiting?!

44. Examples of employers with “mobile-ready” career sites…

45. Job boards are seeing upwards of 20 - 30%
of their traffic coming from mobile devices. !

46. Proven’s job app is approaching
100,000 actives and has just hit
1 million job views per month. !
Since the app’s launch, it has grown at
a rate of somewhere between 50% and
150% per month.!
Jobseekers flocking to Proven’s Job App

47. Are Jobseekers
willing to apply
for jobs from a
mobile device?!

48. How Mobile is Changing the Talent Acquisition Landscape
Jobseeker Smartphone Usage is Growing
Source: Potential Park, JIBE “Build it They are Already Coming”, 2012; Simplyhired, Today’s Job Seeker Report, 2012
45%
Potential Park
Survey
46%
JIBE Survey
86%
Simplyhired
Survey
Jobseekers want to apply from
their mobile devices…

49. How Mobile is Changing the Talent Acquisition Landscape
Functional Mobile Careers Sites are NOT the Norm
Source: Potential Park; JIBE, “Build it They are Already Coming”, 2012
11%
Potential Park
Survey
5%
JIBE Survey
…but mobile career sites and their functionality are lagging
Companies with Mobile Apply functionality:

51. How Mobile is Changing the Talent Acquisition Landscape
The Mobile Application Experience is Broken
Current ATS job applications were built for a desktop
computer, not mobile devices.
Company
Career Site

53. CASE STUDY 1: A Candidate’s Story!

54. CASE STUDY 1: Proven Job Search User Shares Success Story!
Meet Daniel Garcia, a Californian who currently resides in
Huntington Beach, just outside of Los Angeles. !
Daniel originally discovered Proven Job Search while
trying to find a Craigslist app. At the time, he’d
unsuccessfully been looking for a job for almost a year.!
“I’ve seriously tried to get an interview, and not even one company
called. With your app, it’s so easy to send my resume. Plus, it’s so
much faster and easier to use than any other website or app I have
come across.”!
Daniel noticed immediately after using Proven Job Search that he was receiving call
backs for interviews. Daniel sent out 11 mobile job applications the first day he
downloaded the app, and the very next day had responses from multiple employers.!
He went from zero callbacks to three job interviews in one week! !
http://www.proven.com/blog/proven-job-search-user-shares-success-story/
Source:!

55. CASE STUDY 2 by JIBE!
Fortune 500 Retailer!

56. 56
Challenges!
• Although the company had a rudimentary online application process, it was
cumbersome to use and not optimized for mobile or tablet devices!
• The company was experiencing significant candidate drop-off during the online
application process, and was not capturing any mobile applicants!
Needs!
• Simple online application process with ability to save app. progress reducing
drop-off!
• Superior mobile device capability!
• Seamless ATS integration!
Solution!
• The company selected JIBE as their “mobile apply” platform, because of its:!
• Responsive design!
• Support of branching and knock-out questions!
• Ability to support resume upload from multiple sources such as email,
LinkedIn, Dropbox and Google Docs!
• Seamless and real-time integration with their ATS!
646,725
Unique visitors
40,223
Started applications
19,965
Uploaded resume
12,386
Viewed questions
6,939
Completed applications
Mobile Apply Data
Over Six Months
Note:
This
company’s
site
was
limited
to
traffic
coming
directly
from
the
“Careers”
link
on
the
mobile
ecommerce
site
un=l
5/31
when
it
was
released
globally
JIBE CASE STUDY: A Fortune 500 retailer with 10,000+ stores globally!

58. Resist the urge to do nothing…!

60. Mobile
Web?!
Native !
App?!

61. What can I do to get started?!
Here is a simple test…!
• Try to access your company site on a mobile device.!
• Is your company career page easy to find?!
• Is the career site easy to navigate?!
• Is the apply process easy to complete?!
• Remember to seek out those who can help you! !

62. How to build a talent mobile strategy!

64. Connect!
Follow me:!
@MichaelMarlatt!
Email me:!
michael@mrec.net!
Text me:!
“Marlatt” to 82557!
Scan my QR code:!
Questions?!