1.
Selling

2.
promotion

3.
Selling

4.
2015 2016
Assets
–Cash and short-term investments
–Accounts receivable
–Inventories
–Other
Total Assets
Liabilities
–Accounts payable
–Accrued compensation
–Income taxes payable
–Other
Total Liabilities
Shareholder Equity

5.
Process

6.
Pricing strategy

7.
Pricing strategy

8.
STOCK PERFORMANCE
15
20
25
30
High
Low