Adapted from the book Smart Customers, Stupid Companies: http://www.amazon.com/gp/product/B0083Q18CW ...Read my LinkedIn article of the same name: http://www.linkedin.com/today/post/article/20130617120202-36792-7-ways-to-dramatically-advance-your-career

1. Bruce Kasanoff and Michael Hinshaw
7 Ways to Dramatically
Advance Your Career

2. They didn’t waste time updating their resumes…

3. The fastest way to advance your career is to drive
innovation, rather than fall victim to it.
Copyright 2006 Rocket Raccoon

4. 1. Eliminate
your
industry’s
persistent
pain points

5. 2. Dramatically reduce complexity

6. 3. Cut prices 90% or more… find a cheaper and
better solution to an existing problem
iNav X iPad app vs. Garmin chartplotter. Images from iNav and Overton.
$49 $427 - $854

7. 4. Make stupid objects smart
PlantLink lets flowers text you when they need water.

8. 5. Teach your company to talk
Apple, Google and Amazon are doing this already.
Source: Ubergizmo

9. 6. Be utterly
transparent… be
more open and
honest than any
of your
competitors

10. 7. Make loyalty dramatically easier than disloyalty
Source: Origins.com

11. Don’t bet your career on a company
that hasn’t changed its business
model since before cell phones were
invented.
Source: http://uhaweb.hartford.edu/gaynor/tree03.html

12. For more information…
Based on this LinkedIn article:
http://www.linkedin.com/today/post/art
icle/20130617120202-36792-7-ways-to-
dramatically-advance-your-career
Adapted from Smart Customers,
Stupid Companies by Michael
Hinshaw and Bruce Kasanoff. You can
download the Introduction and 1st
chapter for free here:
http://kasanoff.com/free-stuff/
Thanks to Flickr members John Jack
Rice (cover) and Metro Transportation
Library and Archive (#1).
http://www.amazon.com/gp/product/B0083
Q18CW