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( B E T T E R ) DO GOOD 
Ma# 
Brooks/Noun 
Project
DO YOU HAVE AN IDEA HOW TO… 
Feed one million 
starving 
children? 
Fund an 
after-school 
program? 
Get your family 
to volunteer on 
the weekend? 
DW/Noun 
Project 
Stephen 
Borengasser/Noun 
Project
The people with the biggest hearts often have 
the toughest time understanding why everyone 
else does not care as much as them
The truth is, everyone else does NOT 
care as much as you do because 
YOU ARE SPECIAL
Don’t get 
discouraged. 
Just get better 
at selling your 
ideas.
HERE ARE 4 WAYS TO DO GOOD...BETTER
CREATE ANTICIPATION
Like this…
Make people wonder 
what will happen next…
BE PROVOCATIVE
Many social 
entrepreneurs are 
wasting their time, 
because they 
can’t sell their 
ideas effectively.
ASK QUESTIONS
COULD YOU ATTRACT A CROWD BY 
SILENTLY SITTING IN A CHAIR?
Marina 
Abramović 
did, at the 
MoMA in NYC.
Marina’s exhibit posed a LOT of questions. 
Many people 
cried while sitting 
with Marina. 
Is it “art” to sit in a chair and just pay 
attention to another person? 
How lonely are we? 
What does “attention” mean?
Marina’s exhibit highlights 
a vitally important lesson: 
When you ask a 
question, pause to give 
others time to consider it.
ADD SURPRISE, CONFLICT OR 
TENSION
MOST COMMUNICATION DECAYS 
INTO PREDICTABLE PATTERNS. 
TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION
These tactics 
focus your 
audience’s 
attention.
They increase the 
odds other people 
will care about 
your idea.
You don’t have 
to be an artist 
to do this. 
There are 
SO MANY 
cool tools 
available to 
get attention.
...AND ATTENTION PAVES THE WAY TO MEMORY
Focus their attention on what’s important. People 
remember just 10% of what you tell them... 
Even if you are trying to save the world.
So stick to 4 points, or less
The birth of a 
new idea is 
always hard.
DO GOOD… BETTER 
CREATE 
ANTICIPATION 
BE 
PROVOCATIVE 
ASK 
QUESTIONS 
ADD SURPRISE, 
CONFLICT OR 
TENSION
What do we want 
you to remember?
We’ll give you a 
second…
DO GOOD… BETTER 
CREATE 
ANTICIPATION 
BE 
PROVOCATIVE 
ASK 
QUESTIONS 
ADD SURPRISE, 
CONFLICT OR 
TENSION
ABOUT THE AUTHORS 
BRUCE KASANOFF 
How to do well by doing good 
Kasanoff.com 
Dr. CARMEN SIMON 
The science of memorable presentations 
RexiMedia.com 
All photographs by Carolina Miranda (C-Monster/Flickr)
AND START THE PROCESS 
ALL OVER AGAIN 
BE PROVOCATIVE…

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  1. https://www.flickr.com/photos/arte/6514049929/sizes/l
  2. https://www.flickr.com/photos/arte/4157352956/sizes/l
  3. https://www.flickr.com/photos/arte/6409216815/sizes/l
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  5. https://www.flickr.com/photos/arte/4415378973/sizes/l
  6. https://www.flickr.com/photos/arte/4416145856/sizes/l
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  9. https://www.flickr.com/photos/arte/83902250/sizes/l
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  11. https://www.flickr.com/photos/arte/456536058/sizes/l
  12. https://www.flickr.com/photos/arte/8133925087/sizes/k/
  13. C-Monster/Flickr https://www.flickr.com/photos/arte/5854945361/sizes/l
  14. https://www.flickr.com/photos/arte/4154146843/sizes/l