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BA
HOW TO GROW YOUR CAREER
BY INFLUENCING OTHERS
…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
Like you
Hire you
Promote you
Recomme...
BA
AS THE TIME IN BETWEEN VARIES, SO TOO
MUST YOUR
INFLUENCING TACTICS
A
INVITING YOUR
BOSS FOR LUNCH
B
A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
MAKING A $1M SALE
B
A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
MAKING A $1M SALE
B
Email
Social media and personal communicatio...
To have a successful career, you
must become a choreographer of
delayed intentions.
BA
HOW WILL YOU REMAIN ON A
PERSON’S MIND AT POINT B?
HERE ARE 5 WAYS
1. CONTEXT
Make your point in a context your audience fully understands.
Context helps with recall because
it provides cues that trigger
memories at Point B.
For example, if you want to teach the...
FORGETTABLE
FORGETTABLE
MEMORABLE
Link your skills to mental pictures
that ignite the senses
2. SPECIFICITY
The more brain areas you activate
in someone’s mind, the more
memorable you will be.
SPECIFICITY
3. QUANTITY OF INFORMATION
Share not too much, not too little, and avoid the predictable
QUANTITY OF
INFORMATION
Too little, and you appear superficial.
Too much, and you bore others.
Match your offerings to the...
4. DISTINCTIVENESS
Forgetting often happens because of interference: too many stimuli
are like other stimuli. Do what no o...
For example, after a sequence of
items in color, a black-and-white
one will be distinct.
the new skills.
DISTINCTIVENESS
5. ASSOCIATIONS
Memory is based on associations: one
thing reminds you of another. For
example, if you grew up with a frie...
ASSOCIATIONS	
Associations help us
form memories and also
shape the perspective
we have of the world
around us.
ASSOCIATIONS
We build associations based on
similarity (a red apple will remind you of
someone’s red lips) or based on
con...
BA
What associations will you enable
others to bring to mind at Point B?
What associations will work in your
favor?
…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
Context: use environmental cues
that ...
CREDITS
BRUCE KASANOFF
Author, How to Self-Promote without
Being a Jerk
www.Kasanoff.com
CARMEN SIMON
The science of memor...
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…HOPING THEY REMEMBER YOU AND How to Grow Your Career by Influencing Others

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…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE

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