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Checklist: How to Succeed on LinkedIn

Checklist: How to Succeed on LinkedIn

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Updated and expanded version of my popular checklist. Grow your career. Attract new customers. Downloaded many thousands of times.

Updated and expanded version of my popular checklist. Grow your career. Attract new customers. Downloaded many thousands of times.

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Checklist: How to Succeed on LinkedIn

  1. 1. Make your LinkedIn headline distinctive and clear ▶ 3-10 words (shorter is better) ▶ Not your job title! ▶ Be clear, not cute. ▶ Your headline should be self-explanatory when viewed by a stranger in search results 2. Use your LinkedIn Summary to tell people what you want to get paid to do ▶ First sentence explains how you help others, such as, “Clients call me when they need help with…” ▶ Second paragraph gives details to support your first sentence ▶ Third paragraph provides examples ▶ Say what you want to do now, not what you used to do 3. Publish at least two LinkedIn articles per month ▶ ONE message per article ▶ 400-600 words per article ▶ Headline tells readers what to expect ▶ Story delivers what headline promises ▶ Image enhances story ▶ Use the word “you” often ▶ Use short paragraphs ▶ Author’s credit at bottom should include 1-2 links and a reason to contact you 4. Expand your network ▶ Kindness first: every day, help other people before you do anything else ▶ Treat different people differently. Know what would be valuable to each contact, and try to provide it ▶ Be intellectually provocative ▶ Be memorable. Use pictures, examples, and stories How to Succeed on LinkedIn by Bruce Kasanoff v3.0

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