No Elevators Day is a pan-European initiative implemented for the 1st time in 2015, as part of the NowWeMOVE campaign lead by ISCA. The event had two main objectives: 1. To raise awareness on the benefits of physically active lifestyle among the European citizens and to promote physical activity as a tool to improve the overall health and well-being of the European population, and to demonstrate how easy it is to avoid sedentary lifestyle, despite our busy everyday lives. ISCA and its local partners invited citizens and various organisations, institutions and companies to seal off some of the elevators and escalators in their buildings and to encourage the employees and co-workers to take the stairs instead. More about the European No Elevators Day: 1. http://www.nowwemove.com/no-elevators-day/ 2. http://blog.nowwemove.com/europe-says-no-to-elevators-and-yes-to-stairs-on-05-06-2015/ More about NowWeMOVE: http://www.nowwemove.com/

1. NO ELEVATORS DAY
2015 REPORT
Organizers: Supported by:

2. BACKGROUND
• Two-thirds of the adult population in Europe does not reach recommended
levels of physical activity.
• 600 000 deaths in Europe per year are attributed to physical inactivity.
• 100 billion Euros per year are the direct (health care) and indirect costs of
physical inactivity in Europe.
In 2012 the International Social and Culture Association (ISCA) launched the
NowWeMOVE campaign with the vision of 100 million more physically active
Europeans till 2020. NowWeMove is the largest European community campaign
promoting physical activity and sport. The campaign is bringing together the sport
for all sectors and a number of sectors to tackle the physical inactivity epidemic
across Europe.

3. EUROPEAN NO ELEVATORS DAY
No Elevators Day is a pan-European initiative which is part of NowWeMOVE
campaign initiated by ISCA.
It had two main objectives:
• Focus the public’s attention on the importance of physical activity for health and
wellbeing
• Demonstrate how easy it is for citizens to be active despite their busy everyday
lives.
ISCA and its local partners invited citizens and various organisations, institutions and
companies to seal off some of the elevators and escalators in their premises and to
encourage their employees or colleagues to take the stairs.
All activities under No Elevators Day title were voluntary and the accessibility
requirements for people with disabilities and medical conditions were taken into
consideration. Access to the elevators/escalators was also provided to people
who simply didn’t want to participate in the event.

4. European No Elevators Day is a long-term
initiative that aims to reach the EU and
respectively each country’s institutions,
organizations and businesses, and to generate
positive publicity around the benefits of daily
physical activity.

5. OBJECTIVES
To initiate a low-budget stunt event with strong PR potential which was aimed to
support local partners – both National Coordinators and MOVE Agents - to:
• To raise the awareness of the importance of physical activity on
European and national level .
• Promote the NowWeMOVE and MOVE Week objectives
• Gain visibility of own organization
• Receive free PR coverage locally thus reaching various stakeholders
• Involve local opinion leaders, businesses and institutions as a first step to
further partnership

6. KEY MESSAGES
• It’s easy to have more physical activity in our everyday lives - “Look around
and find your move, despite your busy agenda”
• The physical activity is important both for your personal life and for our
societies - “Regular physical activity helps people be healthier and decreases
costs for the societies”
• Be a part of a global effort to support the healthy lifestyle by joining NWM
activities - “It’s easy to join”
• Encouraging physical activity across Europe needs proper policies and cross-
sector approach - “Demonstrate that you are part of these efforts”

7. THE FIRST EUROPEAN NO ELEVATORS DAY
IN VISUALS AND NUMBERS

8. No Elevators Day in numbers
Countries involved 21
Countries that reported 15
Cities 60
Events registered on the website 80
Buildings 243
Organisations 162
Participants 1420 + 300 000 (BG Nationally representative
survey)
Duration of the event 4-8 hours
Approximate number of publications from
the reported countries
272
Overall reaction Positive

9. NO ELEVATORS DAY WAS SUPPORTED
BY THE EUROPEAN PARLIAMENT
The activities related to No Elevators Day in Brussels started a few days earlier at
the European Parliament where ISCA was partnering with several of the
Parliament’s members to organise an activation dedicated to the importance of
physical activity.
The initiative was also supported by the Latvian Presidency secretariat in Brussels
and in Riga, and also by the Belgian Ministry of Finance, Green 10 member
organisation, Transport and Environment, and by BASE Company – all based in
Brussels.
.

10. NO ELEVATORS DAY 2015
IN PICTURES

11. NO ELEVATORS DAY WAS SUPPORTED
BY THE EUROPEAN PARLIAMENT
.
Kristalina Georgieva, a European Commissioner
from Bulgaria, gladly took the stairs and tweeted
several times to send a call for action to others.
Tweet links : 1 and 2.

12. NO ELEVATORS DAY WAS SUPPORTED
BY THE EUROPEAN PARLIAMENT
.
ISCA team in the EU Parliament getting
the support of the youngest MEP –
the Bulgarian Andrey Novakov – who
also tweeted he is proud to support
NowWeMOVE and NED.
Links to tweets: 1 and 2

13. NO ELEVATORS DAY WAS SUPPORTED
BY THE EUROPEAN PARLIAMENT
.
MEPs Christel Schaldemose
and Emma McClarkin were activel
y participating in the new NowWe
MOVE initiative.They both believe
Europeans can and should live
more active and healthier lives.
The activations on 5 June gave
ISCA’s Activists in Belgium the
opportunity to climb the stairs of
the famous Atonium in Brussels
to mark and promote the event.
• Emma McLarkin’s NED tweet

14. WHAT HAPPENED IN EACH EUROPEAN COUNTRY
PARTICIPATING IN NO ELEVATORS DAY?
.

15. BELGIUM
A total of 8 events were organised in Brussels,
Belgium.
6 buildings participated and 8 hundred people
were moved with the support and participation
of 7 organisations.
Belgium’s No Elevators Day had over 15 online
publications and some of them you can see on
the following hyperlinks:
• NowWeMOVE blog post
• ECF publication
• Alles is Gezondheid article
• Belgium's NED on Instagram
• Cambre Associates’ tweet
• B-M Brussells' tweet

16. ENGLAND
In Manchester 3 buildings and 4
organisations took part in 2 No Elevators
Day events.
130 people were moved and they were
quite active on social media:
• Twitter/Facebook post
• Facebook post
• Twitter activity
• And another tweet
Participant’s quote:
“It is a fantastic idea and I can tell that most
of the people are happy to take the stairs!
The MOVEment Pills boxes are something
very nice to give to people – fun, interesting
and innovative!”

17. FRANCE
In Paris 1 building closed its elevators for the
European No Elevators Day. Over 100 people
, working for 16 organisations took the stairs
instead and the event was reflected by online
and social media:
• A tweet by Move Week France
• And another one
• French News Online article

18. GREECE
Greece participated with 7 cities and 40
buildings.
The NowWeMOVE Greek partners moved
2000 people from 13 organisations and
published more than 25 articles, TV
reportages and social media posts, some
of them you can be checked out on the
following hyperlinks:
• TV/Radio material
• Facebook
• Online article
• Twitter
• Radio FM100
• TV 100
• Another Facebook post
• Municipality of Hersonissos article
• Aristotle University article
Participant’s quote:
Georgios Dimarelos, member of
Thessaloniki City Council, Special
Appointed for Sustainable Mobility, says:
"Is very important for this first attempt to
institutionalize the initiative, not as much the
participation, but mostly the public
awareness of getting physically active."

19. HUNGARY
No Elevators Day in Budapest was celebrated
in 125 buildings and the employees and
visitors of 75 organisations.
Too many people were moved on that day an
d this is why the Hungarian NowWeMOVE
partners weren’t able to report an exact
number.
Some of the online publications can be found
on the following hyperlinks:
• HVG online article
• RTL TV material
• Facebook publication
• Mokuskerek Heleyett online article
• Orszagoshirek online article
• Kormany online article

20. BULGARIA
10 Bulgarian cities supported the European
No Elevators Day. The elevators of more
than 20 administrative, corporate and living
buildings were sealed to raise awareness on
physical inactivity’s risks. Due to the large
number of participants, there is no specific
data of their exact count.
In Plovdiv NED finished with a symbolic
workout at the stairs of the famous
monument of Alyosha, organised by the local
sports club ‘WOW Sport”.
The media coverage reached over 120
publications, TV materials and social media
posts and some of them can bee seen on the
following links:
• BNT (National TV)
• NOVA TV reportage
• BG On Air online article
• Media Cafe online article
• Plovdiv Municipality publication
• ELLE Magazine article
• Facebook post
• Twitter

21. ROMANIA
1 building and 24 organisations were
NED-active in Bucharest, Romania.
Among the supporters are the Ministry
of Youth and Sport, the Romanian
Cycling Federation, the Romanian
Chess Federation and the Romanian
Federation “Sport For All”
Participant’s quote:
“People were delighted to participate in
the event, and were very curious if it
will happen again.”

22. SCOTLAND
2 organisations taking place in 8
buildings managed to move 7420
people in South Lanarkshire,
Scotland, during No Elevators Day.
A part of the media coverage can be
seen on the following links:
• NowWeMOVE blog post
• Facebook activity
Participant’s quote:
John Murphy, (58), was attending an
outpatient appointment at one of the
participating hospitals and comments:
“I would have absolutely have taken
the lift (elevator) without even
thinking! It is amazing what a little
prompt can do to help you be a more
active throughout the day!”

23. SERBIA
6 buildings, 300 people, 5 organisations and 6 on
line publications – this is how the First European
No Elevators Day looked like in Belgrade, Serbia:
• Twitter activity
• Facebook post
• Instagram
• ASFA Serbia Tweet
Participant’s quote:
Igor Becirc, PR of the Ministry of Sport:
'Today is NED! It is a great thing and we should
be having it it every day,
if not without elevators then at least to
walk one or two stations before or after
work, and then to take the stairs
whenever we can. It is very important to
remind people how easy it can be to take
care of their health!’

24. SLOVAKIA
1 building, 289 people and 2 organisations -
Institute of Physical Education and Sport of
P. J. Šafárik University and the Municipality
of Košice - took action on 05.06 to support
No Elevators Day.
Online publications:
• Facebook post
• And another Facebook post
Participant’s quote:
Peter Bakalar, NowWeMOVE National
coordinator for Slovakia:
"Košice is active city and the mayor and the
employees of Košice Municipality just
proved it by their participation in NED 2015"

25. SLOVENIA
15 buildings, 230 people, 1 organisation
(Studentska Vadba) participated in the
Slovenian No Elevators Day.The overall
reaction of people in Ljubljana was very
positive and they all hope activities like
NED will be organised more often.
Online publication:
• Slovenija v Gibanju

26. SPAIN
5 buildings and 3 organisations – these were the
participants in Barcelona’s No Elevators Day.
UBAE foundation, Eurofitness and Euroleague
Basketball moved 320 people who all came back
with a positive feedback for the event.
Online publications:
• The Olive Press online article
• Twitter activity

27. TURKEY
8 buildings, 1880 people, 6 organisations,
5 online publications –
these are the numbers NowWeMOVE’s
Turkish partners reported on No Elevators
Day.
The was well-received by all participants
from 5 different cities (Mugla, Izmir, Adana,
Mersin and KDZ Eregli).
Online publications:
• Eregli Demokrat Media online article
• Another online article
• Mugla University publication
• Facebook post
• Facebook post

28. POLAND
The European No Elevators Day in Poland
managed to involve 2 buildings, 250 people
and got a feedback as positive as it was in all
other participating countries!
Participants’ quotes:
• “Yes, I have the elevators at work, but from
now I’ll walk up the stairs. It’s a very good
idea. I feel better!”
- Anna, 27
• “Every day I’m climbing the stairs to work
to the 6th floor. In my opinion, this is an
awesome idea! More activity in my life...”
- Marek, 35

29. Croatia
Zagreb, Croatia had 3 buildings with sealed
elevators, 4 organisations, 300 active
people and over 2000 Facebook page visits
during the First European No Elevators Day.
NowWeMOVE Croatia was partnering with
the Institute of Public Health - Međimurje,
County Hospital Čakovec, Secondary schoo
l of Čakovec and the County of Međimurje.
Online publications:
• Online article
• Aktualno - online article
• Institute of Public Health online article
• Facebook activity

30. NowWeMOVE ACTIVISTS ACROSS EUROPE WERE
ACTIVE ON TWITTER THROUGH THE WHOLE DAY
.
On No Elevators Day, the number of tweets and re-tweets by participants, organisers and
various supporters from all over Europe reached 80.
In the following slides you will be able to see the images and different posts carrying the
#NowWeTakeTheStairs hashtag.

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58. EUROPEAN NO ELEVATORS DAY
2015 REPORT
Organizers
Supported by: