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No Elevators Day 2023 - Action Guide

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No Elevators Day is an open activation event organised by the International Sport and Culture Association (ISCA), a global umbrella association for organisations working within the field of sport for all, recreational sports and physical activity. Established in 1995, ISCA works with almost 290 member organisations, international NGOs and public and private stakeholders to create a network of physical activity promoters and specific actions that get citizens moving. With over 40 million individual members from 89 countries on five continents, ISCA’s members represent a diverse group of people active within grassroots sport, youth and cultural activities.

In 2012, ISCA launched the NowWeMOVE campaign with an overall objective to raise awareness of the benefits of sport and physical activity among citizens, to promote opportunities to be active, and to enable sustainable and innovative capacity building for providers of physical activity initiatives. Its activities have helped millions of people to “find their move”.

No Elevators Day is a worldwide event that shares how people use the stairs instead of elevators and escalators as a fun and healthy way to add some physical activity to their day.

We invite you to celebrate No Elevators Day with us and we encourage you to think of the stairs as an appealing, fun and useful tool to #FindYourMOVE and join us to spread the word and invite people to share their ideas on how to #UseTheStairs.

So, how you can join in on the last Wednesday of April?

It’s easy! Simply use the stairs to #FindYourMOVE and share your moves with us in pictures and/or videos with the two campaign hashtags #UseTheStairs and #NoElevatorsDay.

The Action Guide will help you to plan and promote your #NoElevatorsDay event.

Be a role model and demonstrate that being physically active is as easy as taking the stairs, and encourage people to join in.

No Elevators Day is an open activation event organised by the International Sport and Culture Association (ISCA), a global umbrella association for organisations working within the field of sport for all, recreational sports and physical activity. Established in 1995, ISCA works with almost 290 member organisations, international NGOs and public and private stakeholders to create a network of physical activity promoters and specific actions that get citizens moving. With over 40 million individual members from 89 countries on five continents, ISCA’s members represent a diverse group of people active within grassroots sport, youth and cultural activities.

In 2012, ISCA launched the NowWeMOVE campaign with an overall objective to raise awareness of the benefits of sport and physical activity among citizens, to promote opportunities to be active, and to enable sustainable and innovative capacity building for providers of physical activity initiatives. Its activities have helped millions of people to “find their move”.

No Elevators Day is a worldwide event that shares how people use the stairs instead of elevators and escalators as a fun and healthy way to add some physical activity to their day.

We invite you to celebrate No Elevators Day with us and we encourage you to think of the stairs as an appealing, fun and useful tool to #FindYourMOVE and join us to spread the word and invite people to share their ideas on how to #UseTheStairs.

So, how you can join in on the last Wednesday of April?

It’s easy! Simply use the stairs to #FindYourMOVE and share your moves with us in pictures and/or videos with the two campaign hashtags #UseTheStairs and #NoElevatorsDay.

The Action Guide will help you to plan and promote your #NoElevatorsDay event.

Be a role model and demonstrate that being physically active is as easy as taking the stairs, and encourage people to join in.

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No Elevators Day 2023 - Action Guide

  1. 1. ACTION GUIDE
  2. 2. no-elevators-day.nowwemove.com No Elevators Day (NED) is an annual global event which takes place on the last Wednesday of April in Europe. No Elevators Day is all about raising awareness of the importance of physical activity by motivating people to choose the stairs instead of the elevator or escalator as an easy way to start a healthy habit and add more physical activity to their daily lives. WHAT IS NO ELEVATORS DAY?
  3. 3. We want to get as many people involved as possible – and we mean everybody, regardless of their age, physical ability or fitness level. #UseTheStairs EVERY STEP COUNTS!
  4. 4. no-elevators-day.nowwemove.com The objective is to raise awareness of the importance of physical activity by motivating people to choose the stairs instead of the elevator or escalator in their daily lives
  5. 5. TIMELINE 2015 2016 2017 2018 2019 2020 1st EDITION 60 European cities participated, with more than 21 countries involved EUROPEAN PARLIAMENT JOINS IN! 6 ministries and national parliaments joined in by sharing their stair climbs on the day NO ELEVATORS DAY ON 5 CONTINENTS 1st No Elevators Day in Costa Rica, Lebanon, Oman, Norway, Peru, India, Zimbabwe Combined event with WHO Europe's European Immunisation Week at UN City in Copenhagen 1st GLOBAL NO ELEVATORS DAY 160 events held in 32 countries all around the world Support from the European Commissioner for Health and Food Safety and from Olympic Athletes 2.5 Million impressions of #NoElevatorsDay & #TakeTheStairs 1st NO ELEVATORS DAY IN LATIN AMERICA Activation through Social Media Also, more than half a million people participate in Bulgaria THE MOST INTERNATIONAL NO ELEVATORS DAY YET The 6th edition introduced the #UseTheStairs hashtag to motivate people to find new and alternative ways to be active during the lockdown due to COVID-19 We celebrated NED in 50 countries on 6 continents 2021 LINK BETWEEN PHYSICAL ACTIVITY AND PLACEMAKING The 7th edition of No Elevators Day encouraged Move Agents to use the 'placemaking for physical activity' approach and to transform already existing stairs into spaces that are more attractive to use 2022 A PERFECT BRAIN BREAK 159 No Elevators Day events and social media actions in 30 countries (Morocco new) 6000 views of our #UseTheStairs Brain Breaks reels plus new toolkit launched ARTIEM Hotels is the first major hotel chain to get behind the day
  6. 6. no-elevators-day.nowwemove.com #UseTheStairs EVERY STEP COUNTS! • Be part of a global celebration of movement for health and wellbeing and a community of MOVE Agents who find fun and create ways to get more people active - like using the stairs! • No Elevators Day is an opportunity to show how we can #UseTheStairs to add a boost of physical activity to an average day - at home, at work and in public spaces. • When you lead by example by taking or using the stairs on No Elevators Day, you are helping to create healthier habits among your peers and members of your community. • You will burn calories, not electricity, by using the stairs instead of elevators or escalators and contribute to a healthier, more active planet. We are all in this together! Please remember that all activities under the No Elevators Day title are voluntary WHY JOIN?
  7. 7. Organizing a No Elevators Day event on the last Wednesday of April is an easy and accessible way to show how you and your community or co- workers #UseTheStairs and raise awareness of how to enjoy a more physically active lifestyle by looking at the stairs as an appealing fun and useful tool to #FindYourMOVE & #BeActive at any time of the day. It can be country-specific and customized to individual needs. CONCEPT
  8. 8. RESOURCES Download No Elevators Day Promotion Materials from the No Elevators Day website Including: • Social Media Resources • Email Signatures • Event covers • Poster templates • And more!
  9. 9. Step up for the cause of movement! Think of the stairs as a tool for exercise and choose the most appropriate place around you to implement your No Elevators Day. Action Plan STEP 1 STEP 2 Plan and register your action on the No Elevators Day website. Don’t forget to use No Elevators Day resources! Share and promote the call by encouraging and inspiring people to join NED. Remember to use the hashtags #UseTheStairs #NoElevatorsDay STEP 3 Map your partners and spread the call inviting people to share their ideas on how to #UseTheStairs. STEP 4 STEP 6 STEP 5 Implement your awesome idea and spread the word of the benefits of stair climbing and being physically active. Take pictures and/or videos and HAVE FUN! After the activity, thank the people their participation/ support. STEP 7 Publish a short summary of your event with pictures, videos and stories and remind how easy is to take the first step towards a healthier lifestyle!
  10. 10. WHO COULD BE YOUR PARTNER? • Ministry Of Health • WHO local office • National Heart Federation • Health organisations • National / local media for media coverage • Schools & universities • The local Mayor, your boss, HR managers or other people with an influence who could join the call for action and support you
  11. 11. WHERE TO PROMOTE? • Website and Social Media Channels • Office intranet or direct emails to colleagues or community groups • Newspapers, radio • Community services • Press conference or event • Where else?
  12. 12. #UseTheStairs STAIR RUN PUSH UP LUNGE STRETCH LEG RAISE
  13. 13. SMALL STEPS MAKE BIG DIFFERENCES facebook.com/NowWeMove twitter.com/ISCA_tweet @nowwemove_ mn@isca-web.org no-elevators-day.nowwemove.com

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