1. © Livity 2016
2O16

2. © Livity 2016
Who are we?
We believe that if society is going to truly change, if young
people are going to be treated justly, with dignity and
respect, then they must lead the change themselves.
We exist to work with young people, and for young people, to
harness and accelerate their ability to create their own
sustainable livelihoods - with a voice, a living, and the
freedom to be their best selves.
Our digital platforms amplify authentic youth voices to drive a
new narrative of what it means to be a young person on a
changing continent. Our digital campaigns and youth
engagement programs are co-created to deliver genuine
opportunity for young people to create their own sustainable
futures.

3. The story so far…
Livity Africa is a youth development NGO that launched in
Cape Town in 2011 by former Livity UK Associate Director and
winner of the 2010 UK Young Publishing Entrepreneur of the
Year, Gavin Weale. Livity Africa is the first international
expansion of pioneering youth communications specialist Livity
UK, which was launched in London in 2001 by award-winning
social entrepreneurs Sam Conniff and Michelle Clothier.
We do digital. We do content. We do training. We do talent.
We build campaigns and communities, and help clients and
funders reach their objectives by leveraging our own tried-and-
tested programs and platforms.
© Livity 2016

4. © Livity 2015
What we do
STRATEGY & CO-CREATION
Youth-orientated engagement and
insights, brand, communication,
campaign, content and digital strategies
DIGITAL MARKETING
Analytics, web design and portal
development, SEO and social media
CREATIVE
Ideation, art direction
and design
ACTIVATIONS
Various goal-orientated,
tailor made events
TRAINING
From digital marketing to
content creation
CONTENT
Editorial, custom publishing,
photography and video

5. How we work
If you need ideas, insight, campaigns, training & skills programs developed
for your business, then we’d like to work with you.
We do this through our 4 I’s process:
1. Insight into your audience, product, message or service.
2. We will co-create Ideas with young designers, strategists and other
communications experts.
3. We can deliver Implementation of your program from beginning to end.
4. We will measure Impact of your program with Livity Africa and
recommend next steps.
© Livity 2016

6. Case studies
The work we love to do
© Livity 2016

7. Insights
The work we love to do
© Livity 2016

8. Innovation sessions:
Usually one-day workshops, these sessions are facilitated by Livity Africa to bring
together some of the best young minds in Johannesburg and Cape Town. Sessions
are conducted in a fun, creative space that fosters refreshed thinking, and could
provide your executive team a renewed perspective.
Key insights could be around:
• The youth perspective of your brand, business or products
• The youth perspective of your market
• The social impact potential of your business from a youth perspective
• The youth perspective on the social media, politics, entertainment, culture
environment surrounding your business and your market in South Africa
• Creative product development and ways of reaching untapped youth markets in
South Africa
You provide a brief, we design an Innovation session for your needs based on tried
and tested methodologies such as Design Challenge, Hackathon or Debate Series –
all with the aim to disrupt conventional thinking. You walk away with a content, social
media and digital solution to your business challenge that will refresh your thinking and
give you renewed insights.
We believe young people are at the forefront of innovation.
Livity Africa has one of the largest communities of young
people collectively trained in cutting-edge technology, social
and cultural trends, news, information and content generation
and social media & digital. We believe they can help
organizations by bringing a fresh perspective to creative
development and problem solving.
.
© Livity 2016

9. In partnership with UK-based non-profit Leader’s Quest, Livity Africa
conducted a 3-hour workshop with 10 members of the Barclays
Africa team around youth and financial literacy. Challenge: The
Barclay’s Africa staff worked hand-in-hand with 15 young people to
develop a tech-driven platform or solution to promote financial
literacy to SA youth. This hackathon-style workshop resulted in three
top-line ideas that gave Barclays executives direct insight into the
minds of young consumers along with actual ideas that could make
a real impact.
© Livity 2016

10. By the Numbers
 500 000 impressions
 19 000 Facebook followers
 114 000 Google+ followers
 180 000 YouTube views
 6 000 Twitter followers
Live SA
Challenge: To provide an authentic platform for young South Africans
that is relevant to their lives, while simultaneously addressing high youth
unemployment levels.
Our Insight: Young people’s voices are not always heard in
mainstream media and society - failing to provide an opportunity to
express their own narrative and shape their own futures.
Solution: Create a magazine with 100% of its content created by
18 to 25 year olds under the guidance of professional mentors through
a 4 month Digital Content Creators Academy. Ensure they receive on-
the-job training in journalism, digital media and business
entrepreneurship.
At present Livity Africa train up to 80 young people every year to run the
digital magazine (Live SA) with the end goal of connecting them with
employment or entrepreneurship opportunities in the creative
industry. Live SA lives across a wide range of digital & social
platforms, covering a range of topics from music,
fashion, youth-culture and real-life/social issues.
livemag.co.za
280 young people trained
so far
75-85% of young people
trained placed into jobs

11. #2X - Take Your Power To The Polls
Challenge: In 2016 we wanted to utilise and expand upon our
existing work in engaging young people in the democratic process to
ensure young people were engaged and impactful during the local
government elections.
Our Insight: The Fallist Movements of 2015 provided renewed
insights into how young South Africans want to engage in politics.
They want to drive a new agenda and be spoken to in a language and
tone of political discourse that better represents their view of the world.
Solution: We ran 10 activations around the country giving young
people the opportunity to debate with decision makers, as well as a far
ranging social media campaign focused around the message:
“Your conversations have power. On the 3rd of August, take
that power to the polls. Use #2X on Facebook and Twitter
to start your conversation.”
We created a multi- media platform where young people
could mobilise around their issues in order to generate
pressure on local representatives.
livevip.co.za
By the Numbers
 27 028 Facebook engagement (reactions, comments, shares)
 14 056 Twitter (engagement)
 10 812 VIP Portal visits
 52 568 YouTube views

12. Digify Pro for Google
Challenge: The internet and technology has rapidly changed business models and ways
of working around the world, but supply has rarely kept up with demand for digital talent.
South African companies were coming to us continually stressing the difficulty of finding
young digital talent to fulfill growing vacancies particularly in the digital marketing industry.
Our Insight: As a young nation, with many young people growing up as “Digital Natives”,
South Africa is full of Digital talent. Talent that just needs to be given the opportunity to
refine existing skills and develop new ones but in a flexible way that can keep up with
industry demand and a rapidly changing technologically based environment.
Solution: Digify Pro is an innovative training journey that creates the next
generation of job-ready digital upstarts. Our trainees are put through their paces
in an intensive three-month process in a real workplace. The training
programme sharpens digital skills and vocational training and prepares
candidates to be job-smart and work-ready. The programme offers
a wide-range of practical workshops on digital campaigns,
social media and content creation, as well as training on
Google Search, AdWords, YouTube and Analytics. We also
place graduates into full time jobs or internships upon
programme completion.
digifyafrica.com
By the Numbers
 Up to 120 trained per year in Johannesburg and
Cape Town
• Over a 90% success rate in job or internship placement
• 99% programme completion
• 90% of young people in the jobs they were placed in
after 6 months

13. Digify Bytes for Google
Challenge: How to leverage the success of Digify Pro to train/inform more young
people who may be at the beginning of their digital journey. To also think about how
the training can benefit young people who can’t afford the 3 months out of education,
paid employment and/or other commitments.
Our Insight: Digital skills training should also educate around pathways for digital
careers, harness the power of peer-to-peer education and provide information for
people who also want to utilise the power of digital but not necessarily work full time
in the digital industry.
Solution: Digify Bytes is a one or two-day training programme aimed at giving
thousands of young learners and job seekers a short, sharp shot of digital
marketing skills. Delivered by young digital professionals, Digify Bytes is
designed to open a new world of opportunities, where digital skills provide
an advantage—both personally and professionally. Sessions are
offered at no cost to participants or institutions that host sessions.
Sessions are divided into Digital 101 and Strategy. In addition to
the training, Livity Africa also launched digifyafrica.com, an
online hub which inspires, informs and educates young
people on all things digital.
digifyza.co.za
By the Numbers
 Over 60,000 young people trained in the last year
 Training expanded to across the continent in 2016
 40,000 more to be trained by August 2017
 40,000 users after less than a year of launching the
online hub

14. Gavin Weale - Founder
+27 76 380 1808
gavin@livityafrica.com
© Livity 2016
What can we do for you?
Let’s start a conversation about how we can help you to tap into
the creativity, authenticity & energy of South African youth…
Come & visit our lively offices in Braamfontein or Woodstock
to see for yourself.
Rina Modi – New Biz Director
+27 71 037 4328
rina@livityafrica.com

15. Thank you
Presented by Livity © 2016. The copyright and all other intellectual property rights in this presentation are owned by Livity Limited. In addition,
the contents of the presentation is confidential and provided solely for the purpose of evaluating our proposals. You may not reproduce,
disclose or otherwise use this presentation (or any part of it) in any way or for any purpose without our prior written agreement.