This document provides recruiting support materials and instructions for recruiters to use. It recommends recruiters print Navy job fliers and information sheets to provide basic information about Navy jobs and requirements to anyone they contact. It also includes draft news releases about recruits joining the Navy that recruiters can send to local newspapers and schools. Additionally, it contains sample question and answer vignettes about the Navy for recruiters to customize and distribute to school counselors and newspapers. The purpose is to help recruiters promote the Navy and broaden their reach to potential recruits with minimal time investment.
1. Public Affairs Support
To make your recruiting job easier.
Many recruiters will look regard what’s on this disc as make work projects – things that you don’t have
time for. But a few smart recruiters will recognize that the things contained here can help to make your
job easier, if you just INVEST a little time wisely, using this material to help you broaden your reach to
target market individuals.
It will only take you a few minutes to instantly make some of these materials work for you. Here are a
few key assignments that will take you just 30 minutes to complete, but can help you enlarge your pool
of qualified and interested candidates:
Navy Jobs Flier – Open the section on Navy Jobs Fliers and find the one that pertains to your station.
Print it out. Also print out the “What It Takes to Be a Sailor” sheet. Then copy a dozen of them as two-
sided fliers. This is the easy way to make sure everyone you contact can have basic information about
Navy jobs, education support, and what it takes to be a sailor. With this, you can initiate a Navy
conversation with anyone – target market or not.
DEP News Releases – Find this section and print out a couple copies of the entire file. Then tuck this into
the folder for paperwork on your next DEP sign-up. When your candidate fills out his/her contract,
complete the first news release and send a copy to his/her high school newspaper or intranet site so
that others can see that their classmate is joining the Navy. Also send copies to local newspapers.
Finally, give the rest of the packet to the DEPs parents and encourage them to notify the newspaper as
their kid advances.
Q&A Vignettes – Find the vignette About America’s Navy and fill in the blanks to make it appear that it is
just from you. Then make enough copies so that you can leave two copies with each of the schools you
will be contacting in the next few weeks. One copy goes to the counselor that you always see. The other
copy is for the editor of the school news.
Follow this up with another vignette of our choosing three weeks from now … and another three weeks
later. Better yet, if you can provide me with the names of the editors, and their email addresses, I’ll issue
these for you.
With the few minutes that you have left, review the event support material so that you know what is at
your disposal for job fairs, football games, wrestling matches, and other such events coming up in your
area.
I don’t have a corner on all the good ideas, so please call me with any other suggestions you might have
for ways that public affairs can support your one-on-one recruiting effort. Happy recruiting with NRD
Chicago.
MC2 Kennedy PAO
615-332-0926