1.
Tm p S u m få 2 15 Tren s
A Journey into thejuturç of Sales & Maieting

2.
2,3oo+ marketing & sales
professionals, analysts & tech vendors.
Focus on "Strategies for Intelligent
Growth" with cutting edge research.
Delegate marketing spend = $20
billion in purchasing power.
Enormous insight into the importance
of marketing & sales alignment.

3.
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4.
MYTH DEBUNKED
"Buyers go through 67% of buying process
before engaging with sales rep. "
Although buyers research online before
engaging with a sales rep, they do require
help earlier on than we thought.
- SiriusDecisions

5.
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'i T n' i l i : $31,2 5.'
Live poll of 2,3oo+ in attendance
indicated . they expect the importance
offasalesperson in B2B buying process
to only increase.

6.
Takeaway #1
The relationships
salespeople
have with
prospects are
becoming more
important than
we thought.

7.
65% of contentin B2B
"waorgariifations goesmunused.
- SiriusDecisions
, . n” , __,

8.
_ ⁄
' I
85% of marketers using marketing
automation in 2014 felt they weren't using
it to it's full potential
- Marketo
/

9.
B2B marketers must create
11 - 17 interactions to enable
a purchase.
- SiriusDecisions

10.
”v ' f. .
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'å
Marketers are
overwhelmed
with content V'
and
technology
demands.

11.
la. J: ' ' 'i
i - ; tiff i
. . p,
EiE-'fiåz i i
i ' '11 i
79%« B2B marketing gerifeiatecil
leads do not get sales follow-up.
- FireEye

12.
Sales generated leads are 4x more likely
to close vs. marketing-generated leads.
- Heinz Marketing

13.
Takeaway #3
salespeople
must build
trusted * _
relationships with
key prospects f"
earlier in the
sales process.
ny' _

14.
Companies that have
aligned sales & marketing
deliver 19% more growth.
- Linked| nB2B

15.
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1.1. 'In I xy' ›'
What does this mean for
the future of marketingM
salesi?

16.
"No matter how personalized marketing
becomes, trust always trumps content. "
- Steve Woods
Co-Founder & CTO, Nudge

17.
,
: *BuTm.
You can build trust using the right content. at the right time.

18.
How can marketing & sales do this?
1. Build authentic relationships between
salespeople and prospects, earlier on.
2. Provide real value through relevant and
timely content on a 1-to-1 basis.
3. Balance marketing content with
external sources that aren't self serving.
4. Align marketing 8t sales teams to
achieve common goals.

19.
Did you know?
We're on a mission to help
bring the business world
closer together.

20.
Do you want to help us solve these
challenges together?
Register for Nudge at
www. neednudge. com

21.
We look forward to solving these challenges together!
n

22.
Visit us at
www. neednudge. com
Follow us on Twitter
(aNeedNudge
Presentation by
Kevin Hurley
Growth Hacker, Nudge