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Company Culture - defining your company culture

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Company Culture - defining your company culture

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How Culture Can Define The Success of Your Startup - even though you feel that you have too much on your plate as an entrepreneur, it is never too early to define your company culture. Everything you do in business is determined by how well you defined your company culture.

How Culture Can Define The Success of Your Startup - even though you feel that you have too much on your plate as an entrepreneur, it is never too early to define your company culture. Everything you do in business is determined by how well you defined your company culture.

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Company Culture - defining your company culture

  1. 1. CULTURE How Culture Can Define The Success Of Your Startup
  2. 2. SALES MARKETING RECRUITMENT CUSTOMER SERVICE FINANCE
  3. 3. CULTURE
  4. 4. beliefs perceptions values norms assumptions premises vision & strategy
  5. 5. “Culture consists of group norms of behavior and the underlying shared values that help keep those norms in place.” - John Kotter YOUStarts with change thoughts
  6. 6. Assumptions Behaviour Results Why culture matters culture
  7. 7. just figure out what your personal values are then just make those the company values
  8. 8. core values
  9. 9. ZAPPOS 10 CORE VALUES 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10.Be Humble
  10. 10. Google Photos tags black people as 'gorillas', puts pictures in special folder 1 July 2015
  11. 11. Google's tech workforce is far less diverse than its overall workforce
  12. 12. HARD SKILLS SOFT SKILLS &
  13. 13. NUNO MACHADO LOPES Head of Marketing & Communications Beta-i | www.beta-i.pt nuno.lopes@beta-i.pt (+351) 916863479 facebook.com/nlopes | twitter.com/nlopes | www.tudomudou.com
  14. 14. Language • Inspiration vs Motivation • Relationships not networking

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