This document summarizes a presentation about Paradise Flowers, an online flower retailer. It outlines the company's product characteristics, target customers, strengths, and competitors. It then discusses the company's promotions, sales forecasting, and a bar chart showing projected sales increases. The presentation concludes by recapping the company's competitive advantages and projected 48% rise in sales following new promotional campaigns.

1. Presenter:
Vilaiya I/P I Chai
(4101002791)
Nurul Farhana Binti
Yahya (4101002591)

2.  Product Characteristics And Explanation
 Target Customers
 Product Strength
 Competitors In The Market
 Promotion
 Forecasting Sales
 Bar Chart Of Forecasting Sales
PARADISE FLOWERS 2

3. Sell variety of flower such
as roses, gerbera daisies,
lilies and others.
Extensive assortment of
lush, beautiful plants and
flowers to meet your gift.
Flower are beautifully
arranged by a professional
floral designer
Web-site: paradiseflowers.com Suitable for every
occasion
PARADISE FLOWERS 3

4. Birthday
Get Well
Anniversary
Wishes
Special
occasion
for:
Congratulation Wedding
PARADISE FLOWERS 4

5. Birthday Anniversary
Wedding Congratulation
Get Well Wishes
PARADISE FLOWERS 5

6. Wedding Organizer
6

7. Offers free delivery on all of its
orders
Customer able to choose and
customize the standard products
Customer can view products on
website
Services of Flowers’ decoration
both in the company and outside
Serving sending SMS
PARADISE FLOWERS 7

8. Save 10% + 7 day
freshness guarantee
Save 15% on
birthday flowers &
Gifts.
Valentine day + save
20% on fall rose
centerpiece
10 % on
anniversary
flower
Can order by
online
PARADISE FLOWERS 8

9. PARADISE FLOWERS 9

10. Others
My shop
competitor
Impose
changes Free
payment delivery
delivery
Expensive Cheaper
product product
Flower wilt Flower late
quickly wilt
PARADISE FLOWERS 10

11. Before After
Occasions Promotion Promotion
Birthday 6000 7500
Anniversary 2500 3750
Wedding 3000 4300
Congratulation 2030 3699
Get Well Wishes 2000 3800
Total 15530 23049
Percent rise : 48%
PARADISE FLOWERS 11

12. 8000
7000
6000
5000
4000 Before
3000 Promotion
After
2000 Promotion
1000
0
PARADISE FLOWERS 12

13. PARADISE FLOWERS 13