NMR Offers Food and Ingredient Companies Powerful Technical Writing & Clinical Trials to Maximize Sales and Differentiate Products

1. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
NMR Offers Food and Ingredient Companies Powerful
Technical Writing & Clinical Trials to Maximize Sales and
Differentiate Products
Over the years, Nutraceutical Medical Research (NMR) has developed world-class expertise in
proving efficacy and safety using evidence-based approaches, and producing publishable medical
literature for the dietary supplement, ingredient and nutraceutical industries. In 2010, NMR has
expanded their reach to include the food and beverage industries.
Benefits of Evidence-Based
Research in Summary
EVIDENCE-
BENEFITS BASED
EVIDENCE-BASED RESEARCH
RESEARCH
As food and beverage claims must be “truthful and not
Builds credibility
misleading,” working with an experienced contract (clinical)
Differentiates from
competitors research organization, like NMR, is important to ensure that
Educates potential
customers your claims are substantiated by competent and reliable
Enhances product
scientific evidence. Focusing on all food/beverage categories
awareness
Establishes market (including conventional, functional and novel) and functional
leadership &
competitive
food ingredients, NMR can help you differentiate your
positioning
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2. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
products or simply substantiate your claims by performing proprietary clinical studies, and evaluating
the safety and efficacy of individual ingredients or whole food.
NMR can perform the following:
□ Design, conduct, and write reports for animal and human Benefits of Evidence-Based
Research in Summary
clinical studies EVIDENCE-
BENEFITS BASED
□ Investigational New Drug (IND) and New Dietary RESEARCH
Ingredient (NDI) submission Generates sales leads
□ Clinical Dossiers and Safety Monographs that Increases trust and
loyalty
highlight: Recognized as
“competent and
 Active constituents reliable scientific
evidence
 Mechanisms of action Refines health claim
wording
 Recent clinical data and ongoing trials Results can be
published
 Recent scientific data Show efficacy of your
ingredient(s) and/or
 Research hypotheses whole food(s)
 Safety recommendations
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3. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
Benefits of Scientific & Technical
Writing in Summary
SCIENTIFIC & SCIENTIFIC & TECHNICAL WRITING
BENEFITS TECHNICAL
WRITING
For a competitive edge and increased sales revenue, NMR
Builds credibility can produce well-written scientific/technical literature for
foods and beverages. Utilizing literature reviews, white
Differentiates from papers, recent clinical studies and other technical reports,
competitors
NMR’s talented medical writing team will write product
Educates potential specification guides to target all audiences including
customers
consumers, retail buyers, professionals/decision-makers,
Enhances product medical and scientific communities. These will detail:
awareness
Establishes market
leadership & □ Biological/chemical/physical properties of
competitive
positioning ingredients (including shelf-life)
□ Components of food and/or compounds in
Generates sales leads
ingredients
□ Dietary Reference Intakes
Increases trust and
loyalty
□ FDA, GRAS or NDI status
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4. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
□ Food Applications
□ Formulation, Manufacturing and Purification Processes
□ Functional and health benefits
□ Nutritional specifications
□ State permissible health claims
□ Include a comprehensive list of verifiable references
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5. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
BENEFITS
What are the benefits of scientific/technical writing for food/ingredient products?
1. Reach consumers and decision-makers
Consumers are looking for companies to provide them with up-to-date, relevant and easily
understood information. They also want to be reassured that the product does what it purports
to do. This will empower your consumer audience to make the best and most informed
decisions about their health.
Like consumers, decision-makers will value highly-detailed information found in a technical
paper than an over-simplified version because they will find it lending to the credibility of the
overall product effectiveness. Technical papers attract customers.
2. Educate Your Potential Customers
Technical papers will help potential customers decide if a product will meet their needs. With
technical papers, it is much easier to persuade buyers and influence their buying behavior.
3. Enhances Product Awareness & Generate Sales Leads
Consumers and decision-makers will value the information in a technical paper, so they will be
much more likely to purchase the product they are already aware of and educated about.
Technical white papers also serve as a powerful sales support tool.
4. Establishes credibility
The information contained in a technical white paper will be perceived by its reader(s) to be
well-researched and give validation and support to the benefits and claims stated in the paper.
5. Marketplace Leadership, Differentiation & Competitive Positioning
A highly detailed and technical paper focusing on scientific attributes and health benefits will
create value in the minds of your customers, because the information will be perceived as
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6. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
meaningful and credible. This will, in turn, attract new customers, repeat purchases and
loyalty.
What are the benefits of doing evidence-based research?
1. Builds credibility
2. Clinical trials are recognized as the “substantiation standard” for competent and reliable
scientific evidence
3. Differentiates from competition
4. Helps to refine health claim wording
5. Increases trust and loyalty among customers
6. Provides the source of information by which consumers learn about product attributes and
benefits
7. Results can be published in peer-reviewed journals
8. Show efficacy of your ingredient(s) and/or whole food(s).
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7. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
BENEFITS IN SUMMARY
EVIDENCE-BASED
SCIENTIFIC/TECHNICAL
BENEFITS RESEARCH (i.e. in the form
WRITING
of clinical trials)
Builds credibility
Differentiates from
competitors
Educates potential customers
Enhances product awareness
Establishes market leadership
& competitive positioning
Generates sales leads
Increases trust and loyalty
Recognized as “competent and
reliable scientific evidence
Refines health claim wording
Results can be published
Show efficacy of your
ingredient(s) and/or whole
food(s)
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8. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
About Nutraceutical Medical Research: We are a premiere contract research organization dedicated
to substantiating your product or ingredient claims and efficacy with clinical research. We provide
medical writing services which include product brochures, literature reviews and journal publication.
For foods and beverage companies specifically, we are here to help you/your team design and manage
clinical trials, write medical literature to support your claims and drive sales, or simply, comply with
FDA/FTC label and claim requirements, using documented science and evidence-based approaches.
Our goal is to partner with natural product, cosmeceutical, food, ingredient, and pharmaceutical
companies to help them establish efficacy and safety of their products using evidence-based
approaches.
Contact NMR at 1-914-220-8325 or email info@nutraceuticalmedicalresearch.com.
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9. Advancing Products with Proven Science
NMR News: Volume 3, Issue 5, May 2010
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