Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
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Defining Social Media Success
1. Defining Social Media Success
#nbmsocial
Speakers:
Michael Biggerstaff
Joy Beachy
Lisa McDonald
Angela Bauman
2. Social Media Survey
• Who is currently involved?
– Personal level
– Company level
• Do you engage at work?
3. Top 5 Most Popular Social Media
Sites –per eBizMBA May 2014
• #1 Facebook 900MM unique monthly visitors.
• #2 Twitter 310MM unique monthly visitors.
• #3 LinkedIn 250MM unique monthly visitors.
• #4 Pinterest 150MM unique monthly visitors.
• #5 Google plus+ 120MM unique monthly
visitors.
4. What I engage in.
• Facebook
www.facebook.com/michael.biggerstaff
• Twitter – @mbigg
• Blogs – http://www.nxtbookmedia.com/blog/
• Linkedin –
www.linkedin.com/in/michaelbiggerstaff6
5. Social Media – my view
• I realize the power of it.
• Different companies and markets use in
different ways.
• Crucial to be engaged, if you want to be
engaged.
• Great opportunity to find employees or job
seekers to find jobs.
• Great opportunity to connect with people.
6. Social Media – The Downside
• Errors can be really magnified.
• People can forget about their personal
exposure.
• Can spread false or incorrect info – FAST
• Can lead to stress and offline relationship
problems.
• Can lead to job insecurity or difficulty finding a
job.
7. Stopping or Controlling
Personal Social Media Use
• Never
• Really think you can stop it?
• Why would you?
• Why we don’t.
I think it is a terrible idea.
8. Being Friends on Facebook
• Absolutely
• I don’t judge anything.
• Makes the organization tighter, closer as a
group.
• Many people know what is going on with each
other.
9. Social Media Do’s
• Don’t treat it as a Broadcast Medium. It’s about the
conversation.
• Engage in all aspects of the chosen medium, if you
are “in” you should be “In”.
• If someone engages with you, be engaged back.
• Know your data. What is working and what isn’t?
• Use your components to support each other.
14. Know WHY you post
Nxtbook Media’s focus: Do you want to drive leads
or reinforce the brand?
But some other good reasons include:
Reaching early stage prospects or prospects deciding
if they like you
Keeping in contact with prospects during a long lead
cycle
15. Know WHAT you post
Types of post-able content is limited only by
your imagination.
But…
16. If tactics are not tied to a
goal, they are not successful.
(Even if they are “engaging.”)
19. Tying Tactics to Short-Term Goals
Create a guerrilla marketing campaign that lasts 2
months to generate registrants for an upcoming
Lunch-N-Learn, using Facebook, Twitter and the
Blog to promote
20. Tying Tactics to Long-Term Goals
To demonstrate thought-leadership by
promoting long-form content to social
channels
26. Twitter
• It’s a popular place to share links
• It’s easy to RT others and be RT’ed
• @mentions and tools like Tweetdeck make it
easy to keep track of who’s talking about you
30. Why do readers share content?
• Customer Insight Group - Survey
• Published in The New York Times
• MORE...MORE...MORE
• Trend of anonymity and privacy
• Focus on Engagement
47. Thank you for coming!
Have a question? Just ask!
Michael Biggerstaff, mbigg@nxtbookmedia.com
Joy Beachy, jbeachy@nxtbookmedia.com
Lisa McDonald, lmcdonald@nxtbookmedia.com
Angela Bauman, abauman@nxtbookmedia.com
866-268-1219
www.nxtbookmedia.com