Blogging can boost your professional image and career in several ways: 1) By regularly blogging about your expertise, you can demonstrate your knowledge and establish yourself as an expert in your field. 2) Whether you are an expert or just starting out, writing a blog requires research and problem-solving skills that improve your professional image. 3) Creating a blog gives you an opportunity to develop valuable skills like writing, search engine optimization, and social media, while also helping others through your content.

1. YOUR PROFESSIONAL IMAGE?
HOW BLOGGING CAN BOOST
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2. Writing blogs is a fantastic way to
advance your professional brand.
During this session, I will discuss
the advantages of creating content
for your career and how to make
the most of it.
Showing off your knowledge not only
makes you an industry expert but
also boosts your career.
How Blogging can boost your professional
image?

3. Professional profile
By regularly blogging, you can
demonstrate your expertise and
establish yourself as an expert in
your field.
01
To demonstrate your
expertise, your content must
be current and relevant to
your industry.
You want to tell readers what
you think, know, and can do
for them.
02
Whether you're an expert or just
starting out, a blog process
requires research and problem-
solving. You should demonstrate
motivation and enthusiasm for
your field. That alone improves
your professional image and gives
readers a good impression of you.
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4. 01 Attending events and using
LinkedIn are typical networking
methods.
However, they're not the only way
to promote your brand.
Blogging allows the right
people to find you based on
their interests and the type of
content they seek.
And, if 2022 is any indication,
choosing this consistently
viable mode of
communication may be the
way to go.
02
03 Share your name across social
media. Choose channels that are
relevant and where your audience
is.
B2B content is popular on LinkedIn.
This makes it a great place to
engage readers and reap the
rewards of your writing.
Expand your network

5. Having a digital footprint
gives others the ability to
see that you are not only
internet savvy, but also
that they are likely to
value your views within
the industry. This is one
of the many great
advantages of having a
digital footprint.
If someone has a
professional interest in you,
there is a good chance that
they will look up your name
on Google. The results that
they find in their search can
influence how they think of
you. Now is the time for you
to "wow" everyone.
Overall, a trail of content
demonstrating pride and
enthusiasm for your career
will go a long way in the
eyes of all those
professionals who may like
to work with you,
collaborate with you, or
connect with you.
Create a lasting
impression in the
online world.
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6. Boost your creativity
Producing content is a
fun and innovative
process, not to mention a
great way to learn and
teach others.
You can think about all
creative elements,
including the layout and
images; even more
opportunity to express
yourself and exercise your
creative flair.
All in all, what better way
for others to get to know
you than through unique
content.
It allows you to express
and hone your creativity
by putting your own
perspective and
personality into it. And
creating content can be
far more than writing.
It’s also good to think
about what supportive
content can be within the
blog, such as other
articles to link to or even
a video or podcast; these
will work well in the tech
industry.
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7. 01
Creating a blog gives you the
opportunity to learn and put a
whole range of valuable skills into
practice; from writing and
implementing SEO(Search Engine
optimization), to using social
media and a CMS like WordPress..
Not only are you helping others
with your writing, but you’re
helping yourself stay up to date
with a wide range of tools and
technology.
02
Build new skills

8. The ability to teach
something is a strong skill
to have and creating a
blog doing just that is an
effective way to show
your capabilities..
The content you create, like
most professional blogs, will
likely contain guidance,
advice and solutions that
are guaranteed to give
valuable insight to someone
reading..
A blog is not only a
natural showcase of your
communication skills but
it’s a way of showing that
you undoubtedly enjoy
helping others.
This leadership impresses
peers and broadens your
network, providing you with
access to a large network of
contacts and assistance. You
can learn and interact
actively with contacts you
make.
Over time, if it’s
something you decide to
keep up, creating useful
content will only solidify
your place as an
authoritative figure.
Become a leader

9. There are many benefits to creating content for your work, but most
importantly, it's about what you want to do and how you go about
achieving it in order to have the successful and fulfilling career you
deserve.😊

10. Thank
you!