Oban is a leading multilingual search agency that has been operating globally since 2002. It provides a variety of digital marketing services, including multilingual SEO, international PPC, global mobile marketing, and cultural customer relationship optimization. Oban takes a localized approach to marketing, developing unique strategies for each individual market based on local linguistic nuances, consumer attitudes, and insights from its local teams. It emphasizes creating authentic content that answers users' questions and provides the information they want. Oban also recommends adapting to changes in digital marketing by focusing on personalized experiences and influencer marketing over intrusive ads. It tracks marketing performance using Google Universal Analytics and other tools to segment audiences and measure micro-conversions.