This document summarizes an economic impact study of the nonprofit arts and culture industry in Orange County, North Carolina. Some key findings include: - The nonprofit arts and culture industry generated $130.3 million in total economic activity in 2015, including $93.6 million in organizational expenditures and $36.7 million in event-related audience spending. - The city of Chapel Hill accounted for most of the economic impact at $117 million, followed by Carrboro at $7.7 million and Hillsborough at $5.6 million. - The arts industry supported over 5,000 full-time jobs and $105 million in household income for local residents. It also generated $7.1 million

2. LOCAL STUDY PARTNERS:
341 study
regions
All 50
states

3. 2016 STUDY PARTNERS
49.4% Participation
Chapel Hill: 55
Hillsborough: 16
Carrboro: 10
Orange County: 1
82 Organizations

4. ECONOMIC IMPACT of the arts
$130.3 Million in Spending
Organizational Spending: $93.6M
Audience Spending: $36.7M$93.6M
$36.7M

5. ECONOMIC IMPACT of the arts
NonprofitArtsOrganizations:$93.6M
Chapel Hill: $88.4M
Carrboro: $3.6M
Hillsborough: $1.5M$88.4M
$3.6M
$1.5M

6. ECONOMIC IMPACT of the arts
TheUNC Factor
UNC
$71.9M
Non-UNC
$21.6M
Organizational Expenditures
UNC
869,610
Non-UNC
110,3556
Audience Attendance

7. ECONOMIC IMPACT of the arts
AEPIVvs. AEP5
Organizational Expenditures
$30
$40
$50
2010 2015
Millions
61.4% INCREASE
Attendees
900,000
1,500,000
2010 2015
68.8% INCREASE

8. ECONOMIC IMPACT of the arts
Arts Attendees:1.9 Million in 2015
Chapel Hill: 1,475,944
Hillsborough: 284,309
Carrboro: 212,88874%
15%
11%

9. ECONOMIC IMPACT of the arts
Arts AudiencesSpending:
$36.6 Million
Chapel Hill: $28.6M
Carrboro: $4M
Hillsborough: $3.9M
78%
11%
11%

10. ECONOMIC IMPACT of the arts
Arts AudiencesSpending:
$18.29 per person
(excluding cost of admission)
Local Patrons Non-local Patrons
$15.75
per
person
National Average
$20.83
per
person
$31.47
per
person

11. ECONOMIC IMPACT of the arts
Arts AudiencesSpending:
$18.29 per person
(excluding cost of admission)
Ground
Transportation
$1.98
Overnight
Lodging
$1.57
Souvenirs
and
Gifts
$2.12
Child Care
and
Other
$2.08
Meals
and
Snacks
$10.74

12. ECONOMIC IMPACT of the arts
BeyondDollars:Volunteerism
5,034 volunteers
246,771 hours
Estimated value:
$5,813,925*
*Independent Sector estimates the dollar value of the average 2015 volunteer hour to be $23.56

13. ECONOMIC IMPACT of the arts
BeyondDollars:
In-kind Donations
$1,180,599
aggregate value of in-kind
donations

14. ECONOMIC IMPACT of the arts
ChapelHill
Organizational Expenditures
Audiences Expenditures
Organizations $88,407,897
$28,613,313Audiences
$117,021,210
total impact

15. ECONOMIC IMPACT of the arts
Carrboro
Organizational Expenditures
Audiences Expenditures
Organizations $3,640,757
$4,070,927Audiences
$7,711,684
total impact

16. ECONOMIC IMPACT of the arts
Hillsborough
Organizational Expenditures
Audiences Expenditures
Organizations $1,594,300
$3,982,167Audiences
$5,576,467
total impact

17. ARTS and EMPLOYMENT
Thenonprofitarts industry generatesan estimated
5,001
full-time equivalentjobs and
$105,151,000
in householdincome paidto residents.

18. ARTS and EMPLOYMENT
Totalcreativeindustry jobs: 4,216*
0
2,000
4,000
6,000
8,000
Source: Creative Vitality Suite; Federal Agency Data: Bureau of Economic Analysis; Economic Modeling Specialist International; National Assembly
of State Arts Agencies; National Center for Charitable Statistics

19. ARTS and GOVERNMENT
Totalrevenuegeneratedfor
stategovernment:
$7.1 Million
Totalrevenuegeneratedfor
localgovernment:
$5.3 Million

20. ARTS and TOURISM
Audiences:Localvs. Non-local
46%
Residents
54%
Non-
residents
Chapel Hill
56.5%
43.5%
Carrboro
58%
42%
Hillsborough
39% 61%
Orange County

21. ARTS and TOURISM
Did youtravel toOrange Countyspecifically
for the arts event you’re attending?
Would you travel to a differentcommunity
to attenda similarevent, if the event youare
attendingwasn’ttaking place?
93%
YES
Respondents:
53%
YES
Residents:
37.4%
YES

22. HOW do we COMPARE?
Hillsborough
Participating cities with population less than 10k
NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT
Jackson, WY 10,449 $18,725,980 $32,521,961 $51,247,941
Crested Butte, CO 1,541 $4,554,422 $5,681,804 $10,236,226
Hillsborough, NC 6,388 $1,594,300 $3,982,167 $5,576,467
Alva, OK 5,174 $1,188,716 $569,771 $1,758,487
Pine City, MN 3,076 $425,217 $561,510 $986,727
Virginia, MN 8,649 $115,568 $64,430 $179,998

23. HOW do we COMPARE?
Carrboro
Top 10 cities, population 15-25k
NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT
Laguna Beach, CA 23,341 $40,118,691 $55,244,985 $95,363,676
Paducah, KY 24,978 $18,055,851 $9,391,310 $27,447,161
Durango, CO 17,834 $8,619,712 $9,476,898 $18,096,610
Carrboro, NC 20,984 $3,640,757 $4,070,927 $7,711,684
Jamestown, ND 15,446 $1,055,380 $5,806,005 $6,861,385
Waterville, ME 16,182 $4,449,410 $1,843,453 $6,292,863
Hannibal, MO 17,893 $1,399,947 $3,692,452 $5,092,399
Ponca City, OK 24,766 $2,799,217 $2,206,719 $5,005,936
Fairfax, VA 24,483 $2,639,540 $1,052,653 $3,692,193
Red Wing, MN 16,470 $1,724,398 $504,243 $2,228,641

24. HOW do we COMPARE?
ChapelHill
Top 10 cities, population 50-70k
NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT
Chapel Hill, NC 59,376 $88,407,897 $28,613,313 $117,021,210
Flagstaff, AZ 68,785 $51,666,744 $38,129,798 $89,796,542
Portland, ME 66,666 $46,572,402 $29,028,265 $75,600,667
Corvallis, OR 57,390 $27,545,447 $44,324,930 $71,870,377
Ocala, FL 57,586 $14,295,754 $41,671,737 $55,967,491
Missoula, MT 69,821 $20,392,313 $33,643,180 $54,035,493
Walnut Creek, CA 67,673 $21,097,821 $20,432,138 $41,529,959
La Crosse, WI 52,440 $12,827,852 $19,855,615 $32,683,467
Delray Beach, FL 65,055 $11,319,692 $10,115,146 $21,434,838
Grand Junction, CO 60,210 $11,275,100 $5,991,168 $17,266,268

25. HOW do we COMPARE?
OrangeCounty
Top 10 counties, population 100-200k
NAME POPULATION ORG. SPENDING AUDIENCE SPENDING TOTAL IMPACT
Orange County, NC 140,420 $93,643,475 $36,666,872 $130,310,347
Macon-Bibb County, GA 153,691 $49,139,734 $38,937,787 $88,077,521
Catawba County, NC 154,534 $12,569,224 $36,671,219 $49,240,443
Yamhill County, OR 101,758 $20,664,640 $24,305,837 $44,970,477
Middlesex County, CT 164,943 $20,883,683 $11,117,321 $32,001,004
Douglas County, KS 116,585 $15,670,891 $15,090,256 $30,761,147
Martin County, FL 153,392 $14,266,732 $12,885,638 $27,152,370
Indian River County, FL 144,755 $16,019,023 $8,855,149 $24,874,172
Washington County, TN 126,242 $3,257,903 $15,198,698 $18,456,601
Pitt County, NC 175,354 $12,689,847 $5,422,000 $18,111,847

26. HOW do we COMPARE?
OrangeCounty
Participating commonly compared communities
NAME POPULATION ORG.
SPENDING
AUDIENCE SPENDING TOTAL IMPACT
City of Cambridge, MA 109,694 $119,802,629 $55,007,895 $174,810,524
Orange County, NC 140,420 $93,643,475 $36,666,872 $130,310,347
Alachua County, FL
(Gainesville)
256,380 $36,563,147 $67,892,593 $104,455,740
Ann Arbor Area, MI 393,331 $49,916,641 $50,031,630 $99,948,271
City of Boulder, CO 105,112 $35,514,381 $34,283,259 $69,797,640
City of Asheville, NC 87,882 $19,541,466 $39,114,604 $58,656,070

27. HOW do we COMPARE?
OrangeCounty
Top 10 participating counties in North Carolina
NAME POPULATION ORG.
SPENDING
AUDIENCE SPENDING TOTAL IMPACT
Wake County 998,691 $179,146,269 $378,008,208 $557,154,477
Mecklenburg County 1,012,539 $137,737,853 $104,985,768 $242,723,621
Guilford County 512,119 $67,062,726 $95,171,867 $162,234,593
Forsyth County 365,298 $104,706,797 $52,083,038 $156,789,835
Durham County 294,460 $104,619,126 $49,550,897 $154,170,023
Orange County 140,420 $93,643,475 $36,666,872 $130,310,347
Buncombe County 250,539 $26,363,882 $42,520,698 $68,884,580
Cumberland County 326,328 $29,655,943 $29,520,110 $59,176,053
New Hanover County 216,298 $14,841,737 $40,963,688 $55,805,425
Dare County 35,104 $13,790,194 $41,040,752 $54,830,946

28. The Arts Mean Business!
$130M
industry
5,001
jobs
generate
d
$5.3M
revenue to
local
government
WHAT TOREMEMBER

29. to our 2015 participatingorganizations:
THANKYOU
Ackland Art Museum At Unc-Chapel Hill
Alliance for Historic Hillsborough
American School of Asian Culture
Archipelago Theatre
The ArtsCenter
Ayr Mount
Carolina Performing Arts
Carolina Quarterly
Carrboro Elementary School PTA
Carrboro Tourism Development Authority
Cedar Ridge High School Cultural Explosion
Chamber Orchestra of the Triangle
Chapel Hill Cultural Arts Division Of Parks & Recreation
Chapel Hill Downtown Partnership
Chapel Hill H.S. Arts Academy
Chapel Hill H.S. Band Boosters Club
Chapel Hill H.S. Philharmonic Foundation
Chapel Hill Historical Society
Chapel Hill Library Foundation
Chapel Hill Philharmonia
Chapel Hill Public Library
Chapel Hill/Orange County Visitors Bureau
Chapel Hill-Carrboro Public School Foundation
Chinese School at Chapel Hill
Communities in Schools of Orange Co. Inc.
Door To Door, UNC Healthcare
Efland Cheeks Elementary School PTA
El Centro Hispano
Eno Publishers
Ephesus Road Elementary School PTA
Expedition School PTSA
Extraordinary Ventures Arts Program
Forest Theater
FRANK Gallery
Friends of Carrboro Branch Library Arts Program
Friends of Moorefields
Friends of the Chapel Hill Public Library
Hillsborough Arts Council
Hillsborough Community Media
Hillsborough Presbyterian Church Arts Program
Historic Hillsborough Commission
Historical Foundation of Hillsborough & Orange County
Kidzu Children's Museum
Mary Scroggs Elementary School PTA
McDougle Elementary PTA
Morehead Planetarium And Science Center
Music Maker Relief Foundation
Musical Empowerment
North Carolina Botanical Garden
North Carolina Collection Gallery
North Carolina Youth Tap Ensemble
North Carolinian Society UNC Wilson Library
Northside Elementary PTA
One Song Productions
Orange County Artists Guild
Orange County Arts Commission
Orange County Dept. on Aging
Pathways Elementary All-County Chorus
Paul Green Foundation
Phillips Middle School PTSA
Playmakers Repertory Company
Preservation Chapel Hill
Sacrificial Poets
Seawell Elementary School PTA
SECAC
Southeast Center for Arts Integration
Sun Publishing
The People's Channel
Town of Carrboro
Town Of Hillsborough Planning Department
Town Of Hillsborough Tourism Board
Triangle Country Dancers
Triangle Weavers
Triangle Youth Ballet
University of North Carolina Art Department
University of North Carolina Arts & Sciences Foundation
University of North Carolina Women's Center
University of North Carolina Clef Hangers
University of North Carolina Press
Waldorf Educational Association of North Carolina
William Kenan, Jr. Charitable Trust Fund for the Arts
Women's Voices Chorus