This presentation from Jeff Knezovich of the Overseas Development Institute was given at a workshop held on research packaging at ESRF in Tanzania in August 2008. It was prepared for the Micro-level Perspectives of Growth project currently being undertaken by the University of Dar es Salaam Department of Economics. More information on the project can be found at http://www.esrftz.org/mlpg

1. Communicating and Packaging Research Arnaldo Pellini and Jeff Knezovich Workshop for University of Dar es Salaam at ESRF 26 August 2008, Dar es Salaam

2. Today’s Agenda Wrap up 4:00-5:00 Tea 3:30-4:00 Group work and planning sessions 2:00-3:30 Lunch 1:00-2:00 Writing policy briefs (Arnaldo) 11:30-1:00 Basics of communications strategies (Jeff) 10:15-11:30 Introductions 10:00-10:15

4. Planning for impact: Basic communication strategies Jeff Knezovich Presentation for University of Dar es Salaam and ESRF 26 August 2008, Dar es Salaam

6. What is communication? M emorable E ngagement D ialogue I nteresting A mplification T ranslation E ntertaining S ticky

20. Nested spheres Adapted from: Steff Deprez VVOB-CEGO, Nov 2006 sphere of control sphere of influence sphere of interest Project Boundary partners Ultimate beneficiaries

28. 5. Tools and activities: example Date Channel(s) Audience(s) Messages Owner 18 Dec ODI theme page on migration transferred and updated All 1, 4, 5, 7 CK and NS 18 Dec ODI website – front page All New blog, theme page NS 18 Dec ODInet front page ODI staff 1, 6, blog CK 17 Dec Blog: A blind spot in the migration debate: who’s being left out in the cold? All 1, 2, 3, 6 PD and CK 18 Dec Blog media release media 1, 2, 3, 6 AT and SM Early Jan ODI-enewsletter All New blog, theme page NS

33. The results