Change agents are great storytellers. We gain clarity through stories because our brain is story wired rather than bullet points powerpoint focused. Support your Agile transformation telling the story about why you go through this transformation.

1. Oana Juncu
@ojuncu
My blog http://oanasagile.blogspot.com/
My company cOemerge
The Storytelling
Battle

2. The General Relativity Theory is

3. Our brain is story-
wired
70%

4. « If you cannot tell it
simply, it means you
didn’t understand
it »

5. The genius is in the story
“If you want your children
to be intelligent, read them
stories.
If you want them to be
more intelligent, read them
more stories.”

6. The General Relativity Theory
“Gravity is not a force but the geometry of the space-time
referential”

7. The General Relativity Theory is
A story in the elevator

8. Culture is build on stories

9. Change relies on stories that shape an
emerging culture
One Apple Store ,Friday, September 19th, 6:30 PM

10. 1er storytelling sprint
Pick a topic to “storify"

11. The Storytelling Battle
Who’s story is most powerful?

12. The Paris insurrection
5-6 of June, 1832
An example

13. Who’s story is it?
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
Craft your stories

14. The Status Quo
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
Craft your stories

15. The Problem
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
Craft your stories

16. The Trigger
Craft your stories

17. A Story Is A Passage Rite
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
BA
Craft your stories
The narrative Arc
Rising Action
Climax
Falling Action
ResolutionStatus Quo
Trigger

18. The Denouement
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
Craft your stories

19. 10 min left
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
• What is the Status Quo ?
• What is the trigger event that make the character break the status quo ?
• The Narrative Arc : “Rising Action - Climax -Falling Action- Denouement"
Craft your stories

20. Did you get it ?

21. The Status Quo
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
Craft (more)
stories

22. The Quest
Craft (more) your
stories
The Businessman Blues

23. What holds the hero in the Status Quo ?
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
Craft (more)
stories

24. The Trigger
“Marry Me?” - photo credits Nagano Tokozaku - Flickr
Craft (more) your
stories

25. The Passage Rite is a set of circles
• What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
BA The Groove of “Hope-Action-Delusion/Encouragement-Hope”
raft (more) your st

26. • What is your story about ?
• What are the character(s) ?
• Set the Stage! Describe the context
• What is the problem that stops the characters to go for her quest
Photo credits Metempsyc0se Mata,
Flickr
Craft your stories
The Outcome

27. Make It Sticky !
Concrete
Emotional
Story
“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -
Simple
Unexpected
Credible
Craft (more)
stories

28. Improvement Tips
• Zoom on ONE character
• What is her Quest?
• “Picture” the Status Quo
• What is the problem that stops the characters to go for her quest
• The fire-starter - the motivation to break the Status Quo
• The plot toward the outcome : hope-achievement-delusion-hope
S
U
C
C
E
S

29. 10 min left
Craft your stories
• What is your story about ?
• Who’s story is it ( ONE main character) ?
• Set the Stage! Describe the context
• What is the problem that stops the characters to go for her quest
• The story fire-starter
• The plot toward the outcome : hope-achievement-delusion-hope
• The Final Denouement

30. Did you get it ?
Did you get it ?

31. References
• Dan & Chip Heath, “Made To Stick”
• Lisa Cron , “Wired for Stories”
• Freddy Ballé - The Lean Manager
• Eliyahu Goldratt - The Goal

32. Thank YOU!
Oana Juncu
@ojuncu
www.coemerge.com