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Digital Transformation in Motor industry

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Live chats, next generation showrooms, mobile applications… With car buyers becoming more knowledgeable, dealerships must continuously evolve with technology platforms to find new ways to attract new customers and nurture existing relationships.

Publicado en: Motor
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Digital Transformation in Motor industry

  1. 1. Digital transformation in motor industry
  2. 2. Communications are evolving – are you? Live chats, next generation showrooms, mobile applications… With car buyers becoming more knowledgeable, dealerships must continuously evolve with technology platforms to find new ways to attract new customers and nurture existing relationships.
  3. 3. Car buyer #1: Matt Mobile Instant messaging, videos, SMS, social media, live chats.... Matt wants access to information 24/7 - anywhere and on any device. INTERNET IS THE #1 INFORMATION SOURCE FOR CAR BUYERS. 63% OF CAR BUYERS WATCH ONLINE VIDEOS BEFORE MAKING THE BUYING DECISION. HOW TO ENGAGE WITH MATT? Unified Communications and Cloud solutions help you to communicate with customers like Matt.
  4. 4. Car buyer #2: Nicky No-Response Nicky wants continuous communication, from making the purchase to after sales services - on the phone and online. HOW TO ENGAGE WITH NICKY? Centralisation of your teams and information is the key in providing desired information to customers like Nicky. Multimedia platforms enable your workforce to bring together key activities and dedicated teams that are skilled to the right level. 1 in 3 CUSTOMERS CAN’T GET THROUGH BY PHONE
  5. 5. Car buyer #3: Pete Personal-Touch Pete believes in personalised service. He doesn’t like to be kept waiting at the dealership and expects to be known from his previous visits. 78% OF CAR BUYERS BASE THEIR DECISION ON DEALERSHIP EXPERIENCE. HOW TO ENGAGE WITH PETE? A centralised infrastructure integrates voice and video communications with other applications, such as DMS, and delivers a consistent end-user experience - inside and outside of your business.
  6. 6. Employee #1: Sam the Salesman Sam needs tools to communicate with customers. If only he could concentrate on selling instead of struggling with poor network & IT systems... HOW TO HELP SAM? A reliable network takes away the distraction, allowing Sam to focus on selling and providing an excellent experience to customers who visit the dealership. With a high-performance network Sam can download brochures and access information quicker making his day more productive. 60% OF STAFF BLAME TECHNOLOGY FOR POOR PERFORMANCE.
  7. 7. Employee #2: Anna the Agent Anna wants to provide excellent customer service but the relevant information is not at her fingertips. It doesn’t help that callers are frustrated with long queues. HOW TO HELP ANNA? Our Voice platform provides you all the call routing, queuing and monitoring tools you need to ensure calls are answered quickly and efficiently. Voice recording helps Anna to expand her skill set and develop as an employee whilst delivering first class customer experience. 45% OF CUSTOMERS THINK CALLING A COMPANY IS THE BEST WAY TO GET A PROBLEM SOLVED.
  8. 8. Employee #3: Tim the Technician Tim is suffering from slow manufacturer diagnostic tools which is reducing his productivity. HOW TO HELP TIM? A high-performing, reliable network in the core is essential when operating the latest tools and technologies, which enable Tim to be as productive as possible. Ocean’s Connectivity solutions improve Tim’s work flow by providing quicker access to information and tools. 42% OF STAFF ARE MORE PRODUCTIVE DUE TO RAPID ACCESS TO INFORMATION.
  9. 9. Communications are evolving – are you? Maintain highest customer service levels Stop losing calls Leverage the best value from your DMS Ensure your employees are are skilled to the right level = Improved customer experience We help you to:
  10. 10. 020 3487 1800 info@ocean.eu.com ocean.eu.com

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