Il punto della situazione riguardo la rete e il turismo, le opportunità, i trend, i flop clamorosi. Comprendere dati e fenomeni connessi alla rete per risolvere le problematiche della distribuzione dei servizi turistici. La presentazione di Rodolfo Baggio a #BMO15

1. Internet & Tourism
state of the art
Rodolfo Baggio
Master in Economics & Tourism
Bocconi University, Milan
It’s easier to
fool people than
to convince them
that they have
been fooled
- Mark Twain -

2. hidden truths
Paul Gauguin (1897) Where Do We Come From? What Are We? Where Are We Going?

3. Technologies…
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Technologies: diffusion
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4. R. Baggio – Bocconi University 7

6. Economic impact
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Internet
2010

7. Economic impact
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2014
EMEA $67bn
1 exabyte = 1018B = 109GB
NB: 5 exabyte
all words ever spoken by man
100x written works ever
10 000x Library of Congress
DATA
OBJECTS
Two phenomena (cause & effect)
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NB: World population: 7 000 M

8. Trends
• Behaviors
– social environments
– real  virtual
• Technologies
– mobile 24x7 connectivity
– IoE, network, SDx…
• Understanding phenomena
– analytics
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13. Hot topics
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15. Showrooming : 49%
Webrooming : 69%
Harris poll, US 2014

16. Hot topics

17. Digital divide
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18. A strong and dynamic telecoms sector supporting
innovations such as Cloud computing, new tools
that use Big Data, connected cars, the Internet of
Things, smart manufacturing, smart cities,
modernized public administrations, e‐Health and
e‐Education, could add €110 billion annually to
Europe's GDP (0.8%).
Impacts of 1% of GDP. … standards are
more important for growth in less R&D‐
intensive industries

19. Tourism intensity
One billion travels/year
Tourism: digital ecosystem

20. Global online travel sales growth
Popularity of online travel agencies
OTA

22. Smart
destination
Digital
ecosystem
The future is
already here – it's
just not evenly
distributed.
- William Gibson -