Pharmacy Marketing can result in expert recommendation of your brand to pharmacy customers. Ogilvy Healthworld have developed a global RedPort entitled 'The Power of the Pharmacy', outlining the growing importance of the community pharmacy staff as a target audience for healthcare brand manufacturers. The RedPort offers broad and deep global insight into the challenges faced by Pharmacy, now and in the future, and practical guidance on how brand manufacturers can better engage with community pharmacists to drive brand recommendation, successfully completing the consumer purchase pathway. Contact PharmacyExpert@Ogilvy.com to receive a copy of the RedPort, and to discuss your pharmacy marketing needs.