1.
100 NOTES
trillion 200 billion
U.S. dollars were in
circulation as of
July 2013.
2
hours and 38
minutes is how long
the average U.S.
smartphone or
tablet owner uses
that device every
day, including more
than 50 minutes for
games.
Data points, talking points and assorted loose change
4
billion YouTube
videos are viewed
every day.
out of every 10
smartphone owners
use social media
apps.
percent of people
wash their hands
properly after using
a public restroom.

2.
100 NOTES
6
times as many
members of
Generation Y (born
1977 to 1995),
compared to
members of any
older generation,
pierce body parts
other than their
earlobes.
Lions and one
Grand Prix were
awarded to Ogilvy &
Mather and IBM at
the 2013 Cannes
Lions International
Festival of
Creativity for work
from the offices of
New York, Paris, São
Paulo, Singapore
and Sydney.
thousand words are
spoken every day
by the average U.S.
woman.
8
Data points, talking points and assorted loose change
billion people will be
living on Planet
Earth by 2035.
is the average
number of iPhone
owners’ past sexual
partners by age 30.

3.
100 NOTES
11
hours a day, on
average, are spent
communicating or
consuming
messages in person,
on TV or by
reading, including
e-mail.
12
million online
searches a month
are conducted for
“baby food” (far
more than for the
industry term
“infant nutrition”).
14
million trees are
logged each year to
make paper bags
for the U.S.
a.m. is the hour
when New Yorkers
most often
complain on Twitter
about street noise.
Data points, talking points and assorted loose change
percent of Pinterest
commentators say
they plan to design
their own fashions.

4.
100 NOTES
16
percent of online
sales on Black
Friday last year
took place over
mobile devices.
17
IKEA stores in the
U.S. are powered by
solar panels.
percent of women
start their product
searches on social
networks.
Data points, talking points and assorted loose change
percent of Americans describe their
religious affiliation
as “none,” up from 6
percent in 1990.
20
years in a row, IBM
has won the most
patents from the
U.S. Patent
and Trademark
Office.

5.
100 NOTES
percent of women
between 18 and 34
check Facebook in
the middle of the
night.
22
U.S. military
veterans, on
average, die by
suicide every day.
23
Data points, talking points and assorted loose change
dollars would be the
average household’s
annual savings from
lowering the
thermostat by two
degrees Fahrenheit.
thousand seven
hundred fifty-five
Iranian rials were
worth one U.S.
dollar as of April
2013.
25
percent of those
surveyed say the
internet causes
relationship
problems.

6.
100 NOTES
26
is the age, under
the Affordable Care
Act, when an American citizen can no
longer be guaranteed coverage by a
parent’s health-insurance policy.
Data points, talking points and assorted loose change
percent of
health-care spending is wasted on
unnecessary services.
28
hours a week are
spent in the workplace writing
e-mails, searching
for information and
collaborating internally.
29
30
is the median age of
a Google employee.
million dollars’
worth of art was
discovered in a
home in Bellport,
New York, in March.

7.
100 NOTES
31
percent of Generation Y feels more
confident using
online personas
than they do “IRL”
(in real life).
million tweets were
sent on Election
Day in 2012—the
most ever sent in
one day.
34
thousand entries
were submitted to
the 2013 Cannes
Lions International
Festival of Creativity, where the Ogilvy
& Mather network
won 151 Lions and
four Grand Prix
awards.
percent of all online
conversations
about fashion occur
on gaming websites.
Data points, talking points and assorted loose change
percent of designated drivers
drink—about half of
them reaching
blood-alcohol levels
of at least 0.5.

8.
100 NOTES
39
37
40
38
36
million pounds of
Britain’s annual tax
revenue is reserved
for supporting the
royal family.
percent more was
spent on
sponsorship
advertising in 2012
than in 2011.
percent of grocery
shoppers with
mobile phones “like”
what they purchase
on Facebook.
Data points, talking points and assorted loose change
percent of the 45
million American
adults suffering
from mental illness
received care in
2011.
million dollars was
stolen from ATMs in
more than two
dozen countries
during a 10-hour
heist on February
19, 2013.

9.
100 NOTES
41
million deaths
worldwide from
chronic illness are
forecast for 2015, up
from 35 million in
2005.
percent of the U.S.
population owned a
smartphone by the
end of last year.
percent of those
surveyed shop for
financial products
exclusively online.
43
percent of music
fans say they notice
when a brand or
product sponsors a
musical artist.
Data points, talking points and assorted loose change
percent of U.S.
mothers text someone about a TV
show while watching the show.

10.
100 NOTES
46
percent of baby
boomers have more
than $50,000 in
savings and
investments.
47
billion RFID (radio-frequency identification) tags,
which transmit data
wirelessly, will be in
use by 2015.
percent of leisure
travelers advise
others on travel.
Data points, talking points and assorted loose change
percent of leisure
travelers enjoy
reading travel
reviews.
50
seconds of video, at
12 T-shirts per
second, comprise
Coca-Cola’s
Wearable Movie.

11.
100 NOTES
51
percent of college
students don’t
expect to get job
offers when they
graduate.
percent of investors
say educational
videos sent by their
financial advisors
are useful.
Data points, talking points and assorted loose change
thousand deceased
Floridians were
discovered on
registered voter
rolls in May 2012.
54
percent of shoppers
abandon their
online shopping
carts if they’re
shown a shipping
estimate of five
days or longer.
55
percent of marketers say they had no
content strategy
in 2012—but
planned to create
one in 2013.

12.
100 NOTES
56
percent of U.S.
adults have
smartphones;
among adults
between 18 and 34,
the rate reaches 80
percent.
percent of college
seniors move back
home after
graduation.
million websites
have been built
on WordPress as of
last year.
million iPads were
sold in 2012, up
from 32 million in
2011.
percent of those
surveyed say they
sometimes need to
turn off their mobile
phones for a break.
58
Data points, talking points and assorted loose change

13.
100 NOTES
61
percent of girls say
they’re satisfied
with their
self-confidence.
64
percent of U.S. men
engage in “body
grooming.”
percent of all
Facebook activity is
driven by women.
percent of girls say
they don’t know
how to start a
conversation about
vaginal health.
Data points, talking points and assorted loose change
percent of shoppers
say free shipping
leads them to
recommend online
retailers by word of
mouth.

14.
100 NOTES
66
percent of all search
activity around
video games takes
place on YouTube.
billion dollars
worldwide will be
spent on IT security
this year.
68
Data points, talking points and assorted loose change
percent of
Americans consider
climate change a
serious problem.
percent of the
mobile searches in
grocery stores are
attempts to find
deals.
percent of
millennials believe
they can negotiate
anything with
authority figures.

15.
100 NOTES
71
percent of
consumers believe
companies take
advantage of them.
million Valentine’s
Day cards were purchased by parents
last year.
73
percent of
cell-phone users
keep the
geo-tracking
function turned on.
Data points, talking points and assorted loose change
percent of girls
consider
themselves
intelligent.
75
percent of shoppers
think every
retailer should
offer tracking
information.

16.
100 NOTES
76
percent of Chinese
teens have mobile
phones, versus 82
percent of U.S.
teens.
percent of people
worldwide keep a
mobile device
within three feet, 24
hours a day.
80
78
thousand dollars in
winnings went to
IBM Watson after its
three-day Jeopardy!
tournament.
percent of people in
the U.S. had access
to the internet in
2012.
Data points, talking points and assorted loose change
percent more ad
spending—$2.6
billion total—was
devoted to mobile
advertising last year
than in 2011.

17.
100 NOTES
81
84
82
percent of 18- to
25-year-olds say
getting rich is one
of their generation’s
main life goals.
percent of mothers’
discussions of a
brand take place on
Facebook, rather
than on a “mommy
blog” post.
percent of CEOs
own smartphones.
Data points, talking points and assorted loose change
percent of
oncologists in a
recent survey said
drug shortages
have prevented
them from
prescribing the
right chemotherapy
agent for a patient.
miles per hour is
the speed
limit—America’s
highest—on Texas
Tollway 130 near
Austin.

18.
100 NOTES
percent of
conversations on
social media are
initiated by women.
87
89
percent of search
activity for overseas
travel is destination-based.
million smart TVs
are projected to sell
this year, up from 67
million last year.
Data points, talking points and assorted loose change
percent of
Americans have
negative feelings
about brands with
poorly performing
websites or
mobile apps.
percent of the
existing data in the
world was
generated within
the past two years.

19.
100 NOTES
91
percent of U.S.
households own
toilet paper.
percent of
smartphones
operate on iOS or
Android.
percent of fathers
think it’s important
that their children
spend their money
wisely.
93 95
Data points, talking points and assorted loose change
percent of
marketers working
for brands and
corporations believe
content marketing
will be more
important this year
than in 2012.
percent of
Facebook users
who “like”
Coca-Cola were
likely to purchase a
Coke in 2012.

20.
100 NOTES
96
percent of all
available big data is
unused in big data
analyses, due to
firewalls.
percent of
purchasing
decisions begin
online.
percent of mothers
between 25 and 34
who have kids
under 6 use
Facebook.
98 100
Data points, talking points and assorted loose change
percent of
individual
health-care plans
fall short of
standards required
by the Affordable
Care Act.
dollars is the largest
charitable donation
made by the
average member of
Generation Y.