5 quick and simple best practice reminders when it comes to posting on social media.

1. O&M is Number One
compared to all agencies.
5Quick Things to
Consider Before
Posting
#OgilvyCannes

2. Digitalized Ogilvyism
Never write an advertisement post
which you wouldn’t want your client,
boss, and own family to read.
#OgilvyCannes

3. 1. Watch your language.
What you say will be used against you
in social media. Keep posts positive.
Double check for spelling, grammar, etc.
No brand bashing!
Always be positive.
#OgilvyCannes

4. 2. Think before you post
about client work.
Consider all work confidential unless you
are told otherwise by your manager and
client. Remember, when you post on social,
it’s public. Always assume that someone
influential will see your post.
#OgilvyCannes

5. 3. Proper client
disclosure (cl)
If you post about a client in any way –
you MUST disclose that they are a client.
You can disclose this by using (client) or
(cl) in your post.
#OgilvyCannes

6. 4. Client conflicts
Assuming you can post about a client,
double check with your manager to ensure that
there isn’t a client conflict from another office.
#OgilvyCannes

7. 5. Brands are like people;
they are sensitive.
Mentioning other brands might be sensitive and
could have unforeseen consequences. Refrain
from posting about other brands. Of course you
can praise good work!
#OgilvyCannes

8. If we didn’t entertain you,
please forgive us. (cl)
#OgilvyCannes