1.
How Do I Brand for More Loyal
Customers?

2.
Who I am
2
My name is Oheine “O” Porter. I have been working
in design & marketing since 7th grade. I founded
Oheine.com with the idea that the best marketer wins.
(Mainly work with beauty businesses)
Never had my eyebrows done.

3.
Branding = More Customers

4.
With no loyal customers, not only will the business fail, building
a successful brand would be impossible. No business gets to
the next level if people only use its product or services once
and never return to patronize. Customers’ loyalty is continuous
and keeps the business running – this is why it should be
highly prioritized with respect and great customer service. To
increase the customers who are loyal to your brand, here are
some strategies to consider:

5.
Use color psychology

6.
Make them contribute

7.
Make them contribute
• People love being part of the process
• When they make complaints, listen to them and act on it till they are
satisfied
• Nothing beats being there for the customers and letting them know that
their concerns are being taken into consideration.
• When your brand does not resonate with your customers and the behind-
the scenes-brand is not responsive to them, it dampens off their loyalty..
• Build brand loyalty by refining your product and services with some of
your customers’ input.

8.
Be like Jeff Bezos

9.
Be like Jeff Bezos
• Inbuilding Amazon,Jeff always looked at it as
encompassing; that’s whythe Amazon logo has the arrow
pointing from the A to Z,signifying how the brand
completely caters to you.
• Look at yourbusiness from the consumer’sperspective so
that youcan spot thegaps. This way, you caneffectively
personalize yourmarketingefforts and increasebrand
loyalty.
• Collate the data to create more

10.
Give a boatload of value

11.
Give a boatload of value
• Always ask – if I wasn’t the owner of this business, would I patronize it?
Your business should be more than just you and what you care about.
• Focus on their needs; this usually means solving a specific problem or
enhancing their life in some way.
• Understand why they like your product and work that angle to the
maximum.
• Never compromise on quality.
• Maintaining a certain level of quality that is based on giving your
customers value for their money is a sure way to have them coming back
to you.

12.
Be consistent and authentic

13.
Be consistent and authentic
• Loyalty is based on trust; so to get your customers’ loyalty, you must not let
them down. Repetition builds your reputation. Consistency always produces
the desired results and trust results from consistency. Consistently delivering
high-quality products and services will make your customers stick with you
because they know they can count on you.
• The nursing mother analogy
• As long as you stay in business with your authentic products and services,
you have earned yourself a loyal customer who goes out of her way to market
your brand to more people within her niche who are also the business’ ideal
clients.
• You never know how far the word can spread about your product, so you
must stay consistent with your brand and whenever you can go beyond the
expected.
• One period of inconsistency could be the unraveling of your entire business.

14.
• Use color psychology
• Make them contribute
• Be like Bezos
• Give tons of value
• Be consistently real

15.
THANK YOU!