1. AIME
CHARITY
TEXT
DONATION
SEMINAR
Oisin
Lunny,
Senior
Market
Development
Manager
19th
February
2016

2. @OisinLunny
@OpenMarket

4. Source:
We
Are
Social
@wearesocialsg • 16
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE

5. Source:
We
Are
Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%

6. Source:
We
Are
Social
@wearesocialsg • 21
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%
29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES

7. Source:
We
Are
Social
@wearesocialsg • 32
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%
11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION

8. Source:
We
Are
Social
@wearesocialsg • 48
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%
82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION

9. Source:
Benedict
Evans

10. Source:
KPCB

12. A
Planet
Of
The
Smartphones
…populated
by
….phono-­‐sapiens.
Source:
The
Economist

13. Source:
The
Economist
The
evoluKon
of
phono-­‐sapien

14. So
basically…

15. Your
donors
are
changing
MILLENIALS
now outnumber
BABYBOOMERS
Young,'Educated,'Social'&'Mobile'

16. MILLENIALS own more
THAN
Your
donors
are
changing

17. Yourdonorsarechanging
Source:
KPCB

18. Customer support
Purchasing
Security
!Appointment
Reminders
Online banking
Satisfaction
survey
of text
messages
read within
the first
98%
10
minutes
Service alerts
Mobiles
are
ubiquitous
for
business

19. Empowered
customers
-­‐>
a
new
era
Source:
Forrester

20. …with
four
market
imperaKves
Source:
Forrester

21. Mobile
moments
“In
mobile
moments
you
begin
to
think
about
the
needs
of
consumers
on
the
go.
“You
proacKvely
serve
consumers
based
on
their
context.
“We
believe
this
will
transform
your
enKre
business.”
Julie
Ask,
Forrester
Source:
Forrester

22. Something
interesKng
is
happening
Source:
Tom
Goodwin

23. Silo
smashing

24. Mobile
is
the…

25. Stop
adverKsing,
start
engaging

26. Great
CX
expectaKons

27. Great
CX
expectaKons

29. Lets
just
let
that
sink
in…

31. Mobile
is
social

32. Mobile
is
social

33. Mobile
+
TV
=
impact
Peaking at £298k in one day with TV support

34. Mobile
+
TV
=
realKme

35. Mobile
+
social
=
scale
#NoMakeupSelfie
Raised£8minsixdays
2.5millionmobiledatabase

36. Mobile
acquisiKon
=
100%
clean
data

37. Mobile
acquisiKon
=
great
CX

38. Mobile
acquisiKon
=
opportunity

39. Mobile
Fundraising
Mobile
Engagement

40. KISS
(Keep
It
Simple
At
The
Start)

41. KISS
(Keep
It
Simple
At
The
Start)

42. KISS
(Keep
It
Simple
At
The
Start)

43. Keep
talking…

44. Keep
talking…

45. OpKmise
everything
for
mobile
Launch
of
mobile
optimised
version

46. OpKmise
the
user
journey
https://www.masterofmalt.com/Blog/post/Glenfarclas-105-
Winners-Running-21-Miles-for-Charity-to-Claim-Prize.aspx

47. OpKmise
for
larger
mobile
donaKons

48. Personalise
around
the
mobile

49. Use
the
shortcode
everywhere

50. Mobile
+
keywords
=
tracking

51. Mobile
+
keywords
=
tracking

55. About
OpenMarket
OpenMarket
helps
enterprises
use
mobile
to
transform
their
business.
OpenMarket
provides
mobile
engagement
soluIons
for
organisaIons
to
opImise
their
operaIons
and
enhance
relaIonships
with
their
customers
and
employees.
Major
enterprises
choose
OpenMarket
for
our
domain
experIse,
service
flexibility,
demonstrated
performance
and
reliability,
global
scale,
and
corporate
maturity.
Our
clients
trust
us
to
power
their
mobile
business.

57. OpenMarket
White
Paper
bit.ly/OMwhitepaper

58. bit.ly/FundraisingSpeak

59. TEXT
“OISIN”
TO
88600
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