How to Create Content That Gets Maximum Engagement on Social Media by Sorav Jain at SEMrush webinar "Tips on Successful Marketing Through Facebook"

1. 10 CONTENT MARKETING TIPS
Instagram: @SoravJain

2. Your Content Has To Be…
• Helpful.
• Inspiring.
• Informational.
• Entertaining.
• Current Affair Based. (Based on Current affairs
or Relevant or Trending)

3. Your Content Has To Be…
• Helpful: How To’s, Tips and Tricks.
• Inspiring: Quotes, Workshop Photos and Stories
revolving it.
• Informational: Case Studies, Videos, Workshop
Announcements.
• Entertaining: Memes, Cartoons
• Current Affair Based: #NewThingsInDigital, Latest
Announcements in Algorithm Changes, Webinars
on Trends.

4. Apply These 5 Key Engagement
Mantras To Your Business.
Your Content Bucket Must Have These.

5. Stop!
• Stop posting 30/60 posts a month.
• Focus on creating those 5 to 10 posts that
adds value to your audience.
“Today is not an era where you do lot
of posts, Focus on posts that can
survive for long”

6. 10 Content Tips That Works Wonders
on Facebook.

7. 1. Invest In a Long Haul Post.

8. 1. Wink Salon.
Posted on March 7th 2017 [
Promoted for a Year].

9. Client Testimonial
(Especially when the
client is well
renowned)

10. 2. Make Longer Videos
(If You are Selling Serious Stuff)

11. 1. Invest in a Good Thumbnail
(Do an A/B Split Test)
2. Make Long Videos (To create
audience who has watched
25% to 90% of your videos.
3. 25% for Boost Posts
4. 90% For Activating Funnels.

12. 3. Number Based Series – This Works
Like A One-Off Catalog.

13. People will flip through this or the number
would inspire them to share.

14. 4. Go Local, Use Regional Language

15. I have used Hindi, Marathi, Tamil till now and all
of these have worked and increased
engagement by 500%

16. 5. Create One Content Property That’s
Solely Yours!

19. 6. Test & Play With Different Types Of
Videos

20. Re-purpose your old
content. Convert your
old series posts that had
gone viral in format of
videos
(Tell stories, inspiring
quotes, stats & facts) .
https://www.facebook.com/c
huchutv/videos/2250533198
297518/
Shorter Videographics
Do Well.

21. Videos with
Subtitles are
more likely to
grab attention
of your
audience.

22. Meme Style Videos with static content
bar is more likely to go viral / creates
larger impact.
Static
Static
Moving
https://www.facebook.com/RCCPTocaBocaK
idsCarnival/videos/1159878350811993/

24. 7. Encourage People to Comment &
Connect That To Messenger
[Growth Tool]

25. Comment to
Messenger!
• 1200+ Comments (Organic)
• 24 Hours.
• 45 Comments (Paid)
• Posted when the audience is
most active.

26. Integrating
with Live!
• Invite people to webinar.
• Integrate this feature in Live
initiatives.
• Ask questions for audience to
comment.
• Every comment gets a pop up
message.

27. 8. Be The First On Festive Posts /
Special Day Posts

28. Festive Posts
• Just don’t say Happy Independence Day or
Happy Diwali – Find a relevancy to your
brand’s purpose.
• Strike an emotional chord.
• Give Tips- Create value around special days –
It’s a campaign opportunity.

31. 9. Go Topical As a Brand

36. 10. Co-Create Content Strategies

38. How Many Of You Here Think Organic
Reach Is Dead?

39. The Truth Is, That It Is Not Dead, It’s
Just Shifted!

40. Shifted To?

44. Innovate Your Time &
Effort in Super
Creative Stories.

45. Invest in Growing Your Facebook
Messenger Subscription

47. Tools
• ManyChat
• ZoConvert

48. Thank You!
www.instagram.com/soravjain |
www.facebook.com/soravjaindigital