Koprol was Indonesia's answer to American startup Foursquare. Customised for Indonesia's then-ubiquitious Blackberries and featuring a conversational, mobile-first audience. Despite acquisition by Yahoo, the startu's promising future (including overseas expansion) of the startup never fully eventuated. An old presentation of mine from 2011.

1. ASIA’S ANSWER
TO FOURSQUARE
KOPROL
Sunday, 5 June 2011

2. LOCATION-BASED
NETWORKING IS
GROWING FAST
IN ASIA.
Sunday, 5 June 2011

3. FOURSQUARE IS
POPULAR.Sunday, 5 June 2011

4. JIEPANG HAS
NEARLY HIT 1
MILLION
USERS IN
CHINA, HONG
KONG &
TAIWAN.
Sunday, 5 June 2011

5. FACEBOOK PLACES,
ACCORDING TO
SOCIALBAKERS
AWESOME NEW
STATISTICS, IS
GROWING IN ASIA,
DESPITE ONLY BEING
ROLLED OUT IN
MANY MARKETS IN
2011.To check out Facebook Places statistics at
Socialbakers, visit http://
www.socialbakers.com/places/
Sunday, 5 June 2011

6. BUT IT’S A YAHOO!
OWNED, LOCATION
BASED SOCIAL
NETWORK THAT MIGHT
ACTUALLY BE ASIA’S
MOST POPULAR.
Sunday, 5 June 2011

7. KOPROL (WHICH MEANS
SOMERSAULT IN DUTCH)
WAS LAUNCHED BY A
BUNCH OF INDONESIAN
TECHNOPRENEURS IN 2009.
Source: http://www.flickr.com/photos/roland/485376059/sizes/o/in/photostream/
Sunday, 5 June 2011

8. WHILE FOURSQUARE MAY
HAVE 8 MILLION USERS
GLOBALLY...
KOPROL HAS 1.5
MILLION IN
INDONESIA ALONE!
Sunday, 5 June 2011

9. IN THEIR OWN WORDS,
“Koprol has a growing
directory of places where you
can "check-in" and trade
comments, share photos and
reviews, with your friends and
other people nearby....
Koprol is designed for people
in Asian cities. It has a well-
moderated database of
places. It works on any phone
browser and doesn't require
GPS.”
Sunday, 5 June 2011

10. KOPROL IS ALL ABOUT
THE DISCOVERY OF
PLACES AND PEOPLE VIA
LOCATION.
Sunday, 5 June 2011

11. UNLIKE LOCATION-BASED
SOCIAL NETWORKS
CREATED WITH
AMERICAN DIGITAL
BEHAVIOURS, KOPROL
PROMOTES PEOPLE
HAVING
CONVERSATIONS WITH
EACH OTHER AND
MAKING NEW FRIENDS
IN PERSON WHEN THEY
CHECK-IN.
Sunday, 5 June 2011

12. THIS UNIQUE ‘PEOPLE
DISCOVERY’ FEATURE
HAS HELPED MAKE
KOPROL HUGE AMONG
MOBILE-SAVVY,
INDONESIAN YOUTH.
Sunday, 5 June 2011

13. 50% OF KOPROL’S 1.5
MILLION USERS ARE
UNDER 20.
30% USE KOPROL ON
THEIR MOBILE
MORE THAN 3K NEW
SIGNUPS EVERY DAY.
FACEBOOK, TWITTER AND ... KOPROL!
Sunday, 5 June 2011

14. I’M SURE YOU’RE
ASKING...
“BUT OLIVER, WHAT
DOES KOPROL
LOOK LIKE?”
Sunday, 5 June 2011

15. M Y K O P R O L P R O F I L E
KOPROL PERSONAL PROFILES CENTRE ON A NEWSFEED OF TWITTER-LIKE
THREADS OF CHECK-INS, STATUSES AND PHOTOS FROM FRIENDS AND
BRANDS - ON TOP OF NEARBY DEALS (POWERED BY DEAL AGGREGATOR
CHALKBOARD).
Sunday, 5 June 2011

16. K O P R O L O N M O B I L E
KOPROL’S MOBILE EXPERIENCE, FOCUSED ON BOTH FEATURE PHONES
(DUE TO THE YOUNG AND NOT-THAT-WELL-OFF TARGET AUDIENCE) AND
BLACKBERRY (VERY POPULAR IN INDONESIA), IS ONE OF THE REASONS IT
HAS BEEN SO SUCCESSFUL. INDEED, WITH TOUCH, JAVA AND (SOON)
ANDROID VERSIONS - PLUS NO NEED FOR GPS - KOPROL DOESN’T NEED
ANYWHERE NEAR THE MOBILE GRUNT THAT FOURSQUARE REQUIRES.
Sunday, 5 June 2011

17. DESPITE AN EARLY
LACK OF
ATTENTION,
BUSINESSES ARE
NOW ‘KOPROLING’.
Sunday, 5 June 2011

18. BURGER KING’S KOPROL PROFILE.
LIKE FOURSQUARE, KOPROL ALLOWS BRANDS TO HAVE SPECIAL PAGES
THAT ACT AS ‘HUBS’ FOR THEIR VENUES AND ALLOW THEM TO
MAINTAIN FACEBOOK-LIKE CONVERSATION THREADS WITH THEIR FANS.
Sunday, 5 June 2011

19. BRANDS LIKE ADIDAS,
7/11, INDONESIAN
CONCERT PROMOTERS
AND LOCAL CAFES AND
RESTAURANTS ALL USE
KOPROL TO ENGAGE
CUSTOMERS, PROMOTE
DEALS AND GAIN DATA
AND INSIGHTS FROM
KOPROL’S VENUE
ANALYTICS PLATFORM.
Sunday, 5 June 2011

20. CAN KOPROL
SUCEED OUTSIDE
OF INDONESIA?
Sunday, 5 June 2011

21. KOPROL IS OPENLY
PLANNING TO EXPAND TO
VIETNAM, THAILAND & THE
PHILLIPINES.
USING YAHOO!’S RELATIVE
MIGHT IN THE REGION,
INTEGRATION WITH
SERVICES LIKE FLICKR &
THE LACK OF
FOURSQUARE UPTAKE,
KOPROL COULD YET
EMERGE AS A GLOBAL
PLAYER.
Sunday, 5 June 2011

22. HELL, MAYBE ONE DAY
KOPROL WILL BE
COMPETING WITH
FOURSQUARE &
FACEBOOK PLACES IN THE
CONTINENTAL UNITED
STATES!
Sunday, 5 June 2011

23. THANKS FOR YOUR
TIME.
FOLLOW ME ON SLIDESHARE
FOLLOW ME ON TWITTER
FOLLOW ME ON KOPROL
@OLIVERWOODS
@OLIVERWOODSSGNZ
@OLIVERWOODS
Sunday, 5 June 2011