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1 ©2017 Conviva. All Rights Reserved.
Measurement & Analytics for the Next Gen TV
“How to realize broadcast quality
with I...
2 ©2017 Conviva. All Rights Reserved.
3 ©2017 Conviva. All Rights Reserved.
Critical To Engagement
Source: Conviva, “2015 Consumer Survey Report”
-3
-8
-11
-14
...
4 ©2017 Conviva. All Rights Reserved.
INTROHow & Why?
Monitoring QoE & Audience Engagement is a Critical Priority as the
O...
5 ©2017 Conviva. All Rights Reserved.
Leaders and Innovators
AVODSVODInfra
ITALIA UK
Liberty
Global
Liberty
Global
SKY SKY...
6 ©2017 Conviva. All Rights Reserved.
Video AI Architecture
VIDEO SENSOR VIDEO AI PLATFORM
ALL VIDEO
METRICS
AND METADATA
...
7 ©2017 Conviva. All Rights Reserved.
Scale Of Deployment
14B+
Streaming Hours/Year
3B+
Devices/Year
180+
Countries
3M
Eve...
8 ©2017 Conviva. All Rights Reserved.
What Exactly Do We Collect?
QoE
Metrics
Audience
Engagement
Content
Metadata
Infrast...
9 ©2017 Conviva. All Rights Reserved.9 ©2017 Conviva. All Rights Reserved.
Essential Elements
There is a massive amount
of...
10 ©2017 Conviva. All Rights Reserved.
Experience Insights
Provides a comprehensive view into your online
video business, ...
11 ©2017 Conviva. All Rights Reserved.
Issues Causing Churn in SVOD Businesses
$21.6B
2020 OTT SVOD
revenues
21%
of subs a...
12 ©2017 Conviva. All Rights Reserved.
Real-Time Analysis of Quality Issues
One second granularity,
2 second updates
enabl...
13 ©2017 Conviva. All Rights Reserved.
Video AI Models
Artificial Intelligence
with Transfer Learning
PREDICTION
Predictio...
14 ©2017 Conviva. All Rights Reserved.
Precision Delivery
Intelligence
Provides OTT providers the power to tailor and
opti...
15 ©2017 Conviva. All Rights Reserved.
GLOBAL
DATA IN
Predictive Models &
Algorithms for Viewer
Engagement
Real-time
Inges...
16 ©2017 Conviva. All Rights Reserved.
POLICY ENGINE:
Cost & QoE
decisioning
GLOBAL
DATA IN
Predictive Models &
Algorithms...
17 ©2017 Conviva. All Rights Reserved.
Sky & Conviva Case Study
18 ©2017 Conviva. All Rights Reserved.
• Conviva and Sky partnered to
delivering the highest OTT video quality
possible fo...
19 ©2017 Conviva. All Rights Reserved.
In Sky case, Precision is configured to analyze real time data grouped by
the follo...
20 ©2017 Conviva. All Rights Reserved.
Buffering Ratio
Time ISP 1 and CDN a ISP 1 and CDN b
12:00 AM 0.23 0.39
12:05 AM 0....
21 ©2017 Conviva. All Rights Reserved.
Total Attempts
Time ISP 1 and CDN A ISP 1 and CDN B
12:00 AM 1470 101
12:05 AM 1359...
22 ©2017 Conviva. All Rights Reserved.
Total Attempts
Sky receives a periodic blacklisting log which shows exactly what CD...
23 ©2017 Conviva. All Rights Reserved.
CDN Outage – AI Alerts
AI Alerts detected and reported the issue for several Conviv...
24 ©2017 Conviva. All Rights Reserved.
Experience Benchmarks
Empowers customers to understand global OTT best
practices, c...
25 ©2017 Conviva. All Rights Reserved.
Experience Benchmarks
Enable what-if scenario planning to achieve targeted KPI
at c...
26 ©2017 Conviva. All Rights Reserved.
Subscriber Intelligence
Provides SVOD providers the intelligence to acquire,
manage...
27 ©2017 Conviva. All Rights Reserved.
DATA
• Video start
• Bit rate
• Buffering
• Engagement
Automated
Data Feed
Process ...
28 ©2017 Conviva. All Rights Reserved.
Customer Care
Intelligence
Provides OTT providers the timely and actionable
insight...
29 ©2017 Conviva. All Rights Reserved.
Customer
Care API
Integration with Your Dashboards
Your Customer Care
Dashboard
CON...
30 ©2017 Conviva. All Rights Reserved.
Conclusion
31 ©2017 Conviva. All Rights Reserved.
Things to Remember
• Robust ‘Big Data” Platform for the Next Generation TV
– A ligh...
32 ©2017 Conviva. All Rights Reserved.
THANK YOU
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Inter BEE 2017 on Leveraging Artificial Intelligence & Data-Rich Video Ecosystem to Realize Broadcast Quality on Internet

Conviva at Inter BEE 2017

  1. 1. 1 ©2017 Conviva. All Rights Reserved. Measurement & Analytics for the Next Gen TV “How to realize broadcast quality with Internet video delivery?” Olivier Wellmann, VP Product Management Conviva’s Video AI Platform
  2. 2. 2 ©2017 Conviva. All Rights Reserved.
  3. 3. 3 ©2017 Conviva. All Rights Reserved. Critical To Engagement Source: Conviva, “2015 Consumer Survey Report” -3 -8 -11 -14 -16 2011 2012 2013 2014 2015 Engagement Reduction (in minutes) with 1% increase in buffering minutes minutes minutes minutes A 1% change in quality of experience can decrease video views by 16 minutes minutes
  4. 4. 4 ©2017 Conviva. All Rights Reserved. INTROHow & Why? Monitoring QoE & Audience Engagement is a Critical Priority as the OTT Market Matures When Problems Arise, Quickly Identifying Root Cause is the Biggest Challenge Publishers Monitoring Services Need the Right Quantity & Quality of Alerts Automation and Artificial Intelligence Helps Publishers Improve and Optimize
  5. 5. 5 ©2017 Conviva. All Rights Reserved. Leaders and Innovators AVODSVODInfra ITALIA UK Liberty Global Liberty Global SKY SKY SKY FOX FOX FOX FOX NBC NBC NBC NBC NFL NFL Turner Turner Turner Turner HBO HBO HBO HBO HBO Liberty Global NBC Turner
  6. 6. 6 ©2017 Conviva. All Rights Reserved. Video AI Architecture VIDEO SENSOR VIDEO AI PLATFORM ALL VIDEO METRICS AND METADATA MEASUREMENT AND ANALYTICS PRODUCTS & APIs
  7. 7. 7 ©2017 Conviva. All Rights Reserved. Scale Of Deployment 14B+ Streaming Hours/Year 3B+ Devices/Year 180+ Countries 3M Events/Sec all Global CDNs 1200+ Global ISPs 2100+ Video App Types
  8. 8. 8 ©2017 Conviva. All Rights Reserved. What Exactly Do We Collect? QoE Metrics Audience Engagement Content Metadata Infrastructure Metadata Average Bitrate Minutes per Play Asset name CDN Bandwidth Plays Genre ASN Concurrent Plays Top Content for Last 15 Minutes Length Error name Concurrent Plays Map Top Content Summary Custom tags per stream City Duration versus Average Bitrate Top Rising Content for Last 30 Minutes Channel / Site Device OS & version Duration versus Play Rebuffering Ratio Total Attempts Show & season & episode App or player type Ended Plays Total Ended Plays Viewer ID Device & client ID Exits Before Video Start Total Unique Viewers Ad pod ID Screen size & resolution Failures Unique Viewers … many more Browser & version Rebuffered Plays Viewer Hours Device type & model Rebuffering Ratio Pods Started Connection type & speed Resource Quality Switches Pods Ended Geolocation Video Start Failures Pods Completed Video Start Saves Pods Abandoned Video Startup Time Pods Actual Duration Video Startup Time Distribution Pods/Ended Play Wait Time Before Exit Pods/Unique Device Pods Cumulative Duration
  9. 9. 9 ©2017 Conviva. All Rights Reserved.9 ©2017 Conviva. All Rights Reserved. Essential Elements There is a massive amount of data that must be processed in real time Timely Validate each metric, enforce consistency, and remove noise Accurate Use global data and machine learning to make the data actionable Actionable
  10. 10. 10 ©2017 Conviva. All Rights Reserved. Experience Insights Provides a comprehensive view into your online video business, enabling you to make critical decisions that ensure the best viewing experience
  11. 11. 11 ©2017 Conviva. All Rights Reserved. Issues Causing Churn in SVOD Businesses $21.6B 2020 OTT SVOD revenues 21% of subs are churning Lack engaging content Unavailable rights Content protection issues Interrupted Experience Resolution issues Device challenges Mismatched consumer expectations $4.5B CHURN REPLACEMENT COST 250M subs Source: Global OTT TV & Video Forecasts Report (Digital TV Research) & Conviva projections $4.5B of 2020 OTT SVOD revenues are at risk
  12. 12. 12 ©2017 Conviva. All Rights Reserved. Real-Time Analysis of Quality Issues One second granularity, 2 second updates enables fast time-to- resolution Identify QoE issues in real time Popularity of concurrent plays to enable fast editorial improvements Top Content Peak Concurrent Plays, startup, playback, and fidelity KPIs help track content delivery issues. Actionable real-time KPIs
  13. 13. 13 ©2017 Conviva. All Rights Reserved. Video AI Models Artificial Intelligence with Transfer Learning PREDICTION Prediction of system and user behavior DETECTION Real-time detection of “events of importance” DIAGNOSIS Recommended actions based on diagnostic predictions and event detection
  14. 14. 14 ©2017 Conviva. All Rights Reserved. Precision Delivery Intelligence Provides OTT providers the power to tailor and optimize the viewing experience with automated resource decisioning
  15. 15. 15 ©2017 Conviva. All Rights Reserved. GLOBAL DATA IN Predictive Models & Algorithms for Viewer Engagement Real-time Ingest & Control Real-time Big-data Processing for Video Data Validation and Accuracy FROM 2.5B PLAYERS All this data collected into the Conviva Platform CONVIVA PLATFORM Precision Delivery Intelligence ISP 1 POLICY ENGINE: Cost & QoE decisioning Precision Delivery Intelligence CDN A CDN B CDN A buffering issue
  16. 16. 16 ©2017 Conviva. All Rights Reserved. POLICY ENGINE: Cost & QoE decisioning GLOBAL DATA IN Predictive Models & Algorithms for Viewer Engagement Real-time Ingest & Control Real-time Big-data Processing for Video Data Validation and Accuracy FROM 2.5B PLAYERS Data collects into the Conviva Platform CONVIVA PLATFORM Precision Delivery Intelligence ISP 1 Precision Delivery Intelligence CDN B CDN A CDN A switch to CDN B
  17. 17. 17 ©2017 Conviva. All Rights Reserved. Sky & Conviva Case Study
  18. 18. 18 ©2017 Conviva. All Rights Reserved. • Conviva and Sky partnered to delivering the highest OTT video quality possible for Sky viewers while minimizing CDN costs • Conviva’s quality of experience (QoE) analytics helped Sky discover a direct correlation between viewer engagement and buffering • Sky realized that viewer engagement dropped significantly when the buffering ratio hit or exceeded 0.4% Case Study
  19. 19. 19 ©2017 Conviva. All Rights Reserved. In Sky case, Precision is configured to analyze real time data grouped by the following dimensions: • ISP, CDN, Live or VOD, Streaming Protocol • For every minute, Precision Computes Buffering for example for: • CDN a – ISP 1 - VOD HLS • CDN b - ISP 1 - VOD HLS • CDN c - ISP 1 - VOD HLS Earlier this year there was an issue affecting Now TV viewers connected through Sky’s primary CDN that caused a buffering spike and an increase of terminated sessions. Precision Setup and Situation
  20. 20. 20 ©2017 Conviva. All Rights Reserved. Buffering Ratio Time ISP 1 and CDN a ISP 1 and CDN b 12:00 AM 0.23 0.39 12:05 AM 0.21 0.3 12:10 AM 0.22 0.2 12:15 AM 0.21 0.05 12:20 AM 0.23 0.19 12:25 AM 4.7 0.15 12:30 AM 45.72 0.32 12:35 AM 8.67 0.17 12:40 AM 0.85 0.19 12:45 AM 0.7 0.14 12:50 AM 0.58 0.19 12:55 AM 0.56 0.18 1:00 AM 0.37 0.22
  21. 21. 21 ©2017 Conviva. All Rights Reserved. Total Attempts Time ISP 1 and CDN A ISP 1 and CDN B 12:00 AM 1470 101 12:05 AM 1359 101 12:10 AM 1334 96 12:15 AM 1252 87 12:20 AM 1196 86 12:25 AM 1111 117 12:30 AM 1345 3035 12:35 AM 102 1324 12:40 AM 523 541 12:45 AM 930 64 12:50 AM 964 70 12:55 AM 871 57 1:00 AM 971 66
  22. 22. 22 ©2017 Conviva. All Rights Reserved. Total Attempts Sky receives a periodic blacklisting log which shows exactly what CDN was blacklisted, where (delivery pattern) and why (QoE metrics). This is the extract from this incident: ISP X ISP X ISP X ISP X ISP X ISP ISP X ISP X ISP X ISP X ISP X ISP X ISP X
  23. 23. 23 ©2017 Conviva. All Rights Reserved. CDN Outage – AI Alerts AI Alerts detected and reported the issue for several Conviva customers. For the customers with a Multi CDN strategy powered by Precision, the service was automatically restored.
  24. 24. 24 ©2017 Conviva. All Rights Reserved. Experience Benchmarks Empowers customers to understand global OTT best practices, compete in local regions, and seize future market opportunities
  25. 25. 25 ©2017 Conviva. All Rights Reserved. Experience Benchmarks Enable what-if scenario planning to achieve targeted KPI at country & state level compared to industry data
  26. 26. 26 ©2017 Conviva. All Rights Reserved. Subscriber Intelligence Provides SVOD providers the intelligence to acquire, manage, and grow their subscription business
  27. 27. 27 ©2017 Conviva. All Rights Reserved. DATA • Video start • Bit rate • Buffering • Engagement Automated Data Feed Process – Cleanse - Analyze Subscribers Subscriber Marketing Conviva Platform Identify quality-impacted subscribers Subscriber Intelligence • In App Messages • Marketing Automation • Customer Care Customer touch data Optimize thresholds based on continuing analysis Subscriber Intelligence
  28. 28. 28 ©2017 Conviva. All Rights Reserved. Customer Care Intelligence Provides OTT providers the timely and actionable insights to proactively detect root cause of customer issues and accelerate time to resolution
  29. 29. 29 ©2017 Conviva. All Rights Reserved. Customer Care API Integration with Your Dashboards Your Customer Care Dashboard CONSUMPTION DATA: • Engagement data by asset, type, genre and other custom dimensions • Identify issues using engagement & QoE benchmarks • Set alerts using viewer KPI thresholds QoE OVERVIEW: • View multiple QoE metrics across many dimensions • Benchmark against regional and/or subscriber class peer groups • Quickly uncover issues using real-time data GLOBAL DATA IN Predictive Models & Algorithms for Viewer Engagement Real-time Ingest & Control Real-time Big-data Processing for Video Data Validation and Accuracy QoE ANALYTICS OUT CONSUMER VIDEO EXPERIENCE
  30. 30. 30 ©2017 Conviva. All Rights Reserved. Conclusion
  31. 31. 31 ©2017 Conviva. All Rights Reserved. Things to Remember • Robust ‘Big Data” Platform for the Next Generation TV – A lightweight continuous measurement sensor combined with a real- time cleansing, and computation thanks to the video AI platform • Unique Global Data Set: Granular and Extremely Accurate – 180+ countries, 10B+ streaming hours per year, 3M events per second, 1200 global ISPs, 3B+ devices per year… • Unparalleled Artificial Intelligence and Optimization – Industry-leading AI modeling: Leverage continuous improvement to increase prediction accuracy for QoE, content, users, and devices
  32. 32. 32 ©2017 Conviva. All Rights Reserved. THANK YOU
  • GwendolynErvinPMPCSP

    Apr. 30, 2019
  • bluemarble2k

    Jan. 28, 2018

Inter BEE 2017 on Leveraging Artificial Intelligence & Data-Rich Video Ecosystem to Realize Broadcast Quality on Internet

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