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Seguidores
Personal Information
Organización/Lugar de trabajo
Madrid Area, Spain Spain
Ocupación
Xeerpa - CRM Social
Sector
Advertising / Marketing / PR
Sitio web
www.xeerpa.com
Acerca de
I have been involved with Marketing Analytics since 1998, specialising in CRM. I'm passionate about Digital Marketing and customer knowledge through the data that they share in the social networks.
I am the co-founder of Xeerpa, the first platform that creates individual social profiles of customers through BigData technologies.
My previous roles involved managing Marketing Analytics projects:
- Data modelling to drive decision-making in customer relationships such as loyalty, upgrading and churn management
- Defining the direct marketing campaign strategies
- Integration of datamarts and customer intelligence models with the online and offline relational channels (web, call centr...
Etiquetas
crm
social media marketing
social crm
one to one
scrm
facebook fans
social media
social network profiling
facebook marketing
facebook
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