OmniVirt shares our 360° VR campaign performance analysis. We combed through over 700 million ads served to see how 360° VR stacked up against flat content. The results? Performance improvements across every metric including click-through-rate, viewability, and video completion.

1. 360° VR ADVERTISING
Performance Statistics

2. We analyzed over 700M ads
served on our platform and
found drastic results

3. 360° VR ads vs. flat content
Why? Don’t deliver an impression.
Make an impression.
The results? Performance
improvements across every metric.

4. 360° VR ads have higher CTRs
Click-Through-Rate (%)
+300%

5. Viewability (%)
+14%
360° VR ads have higher viewability

6. Video Completion Rate (%)
360° VR ads have higher
Video Completion Rates
Contact us to experience higher VCR on your campaign!

7. How a user interacts with 360° video

8. Users …
frequently stare ahead
often look up than down
often look left than right
There’s a trend to where people look

9. Users desire experiences
360° VR creatives pushes discovery
Hotspots encourage interactivity
Why do we observe better
performance?

10. 360° VR ads allows users to interact
and actively experience a brand in
an authentic and playful way, like the
did with Clorox.
This improves performance in CTR
and brand recall
Users desire experiences

11. 360° VR ads works best when the
creative features scenes that users
want to spend time in.
Users can play with Chik Fil-A cows,
click around a Coach runway show,
and more
360° VR creatives pushes discovery

12. 360° VR ads creative can be built with
hotspots to better guide the user and
more strongly encourage interaction
and engagement.
Take users on a guided tour today
Hotspots encourage interactivity

13. Our partnerships prove it works

14. Our partnerships prove it works

15. Contact us to launch your campaign today
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