1.
THE AVERAGE PERSON IS SERVED OVER 1700 BANNER ADS PER MONTH. DO YOU REMEMBER ANY?
Source: ComScore
MARKETING HAS CHANGED
YOUR AVERAGE CLICK THROUGH RATE IS .1%
LET’S FACE IT, THE MODEL IS
BRO
KEN
1st ever banner ad
but have you?

2.
INFLUENCER MARKETING
Generates 2x the sales
of paid advertising
Can increase brand
market share by as
much as 10%
SALES MARKET SHARE RECOMMENDATIONSWORD-OF-MOUTH
Results in recommenda-
tions up to 50x more likely
to trigger a purchase
Generates 3x more
“word-of-mouth”
messages
Source: McKinsey
is here to help

3.
INFLUENCER MARKETING
“Influencer marketing is the practice of marketing to
those who have influence over your target market.
This market influence typically stems from an
individual's popularity, expertise or reputation.”
definition

4.
INFLUENCER MARKETING
in 6 easy steps
IDENTIFY
your company’s
key influencers.
MAP
to understand
your community.
LISTEN
to tailor your
engagement.
ENGAGE
with excellent
content.
MEASURE
your ROI and
performance.
ǟ
SCALE
your program
to influence more.

5.
IDENTIFY

6.
IDENTIFY
Remember, influence is contextual and don’t mistake
popularity for influence
Focus on the depth and credibility of their networks
Be sure to look at the influencer persona (e.g. blogger,
analyst, mum etc) and their affinities

7.
MAP

8.
MAP
Network maps are a great way of visualising and
understanding a community of influencers
See the connections between stakeholders,
and how far their influence reaches
Illustrate the social landscape of your brand

9.
LISTEN

10.
LISTEN
Listen to what your influencers have to say to make sure
you tailor your messaging
Understand who your most influential audiences are and
what they’re focussed on
Identify new engagement opportunities and stay abreast
of the latest developments

11.
ENGAGE

12.
Align your content strategy with your influencer engage-
ment strategy
Define your outreach channels and the frequency of
communication ahead of time
Ensure your engagement is personal, influencer marketing
is all about building relationships
ENGAGE

13.
ǟMEASURE

14.
Define one clear outcome and up to three KPIs to measure
the success
Forget about social scores, look for more mature data to
prove that your influencing works
Focus on engagement rather than potential impressions
ǟMEASURE

15.
SCALE

16.
Use content to build interest rapidly among your influencer
communities
Find new influencers but be sure to maintain and amplify
existing relationships
Automate tracking and the surfacing of engagement
opportunities, to create an always-on program
SCALE

17.
For more great tips on how to build sustainable influencer marketing
campaigns, head over to www.onalytica.com/blog
We also build software that helps
you run and scale your influencer
programs.
REQUEST A FREE DEMO TODAY
We have executed over 200 successful influencer programs for
Microsoft, Coca Cola, Sony and many others.
Forget ineffective advertising and
start building long lasting influence.