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Growth Hacking Your Startup:PR & Inbound MarketingStrategies from the Pros
@Renee_Warren @HeatherAnne
GROUND RULES - No Peeing in the Pool        #GrowthHack#GrowthHack
Building       A     Strong   Foundation#GrowthHack
Survey Your Users 1. How did you discover [Product name]? 2. How would you feel if you could no longer use [Product name]?...
Benchmarks   What’s a solid   measurement   of success for   your marketing   initiatives?#GrowthHack
SMART is the new Sexy       •Specific       •Measurable       •Attainable       •Relevant       •Timely#GrowthHack
Content Marketing + PR = Killer Combo#GrowthHack
Why Content Marketing?    Traditional marketing talks at    people. Content marketing    talks with them. - Doug Kessler#G...
Content Marketing Checklist              •Well designed blog              •Keywords established              •Analytics pr...
Content Marketing - Topic Lists#GrowthHack
Content Marketing - What to Create#GrowthHack
Content Marketing - Editorial Calendar#GrowthHack
Content Marketing - Guest Blogging/Opinion Blogging#GrowthHack
Content Marketing - Promote Your Content1. Email2. Online Ads3. Newsletters4. Influencers5. Guest blogging#GrowthHack
GettingPress forYourStartup#GrowthHack
When’s The   Right Time?#GrowthHack
StartupPR:  Know Your  Value  Proposition#GrowthHack
StartupPR:  Finding the  Best  Journalists  to Cover  Your  Startups#GrowthHack
StartupPR:Create Toolsto Help YouMeasure#GrowthHack
StartupPR:   Building a   Network   Before You   Need It#GrowthHack
StartupPR: Logistics for Launch Day#GrowthHack
Subscribe to Our Blog!              www.onboardly.com/blog#GrowthHack
THANK YOU! renee@onboardly.comheather@onboardly.com
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Growth Hacking Your Startup: PR and Inbound Marketing Strategies by the Pros

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1. Building a Strong Brand Foundation
- Choosing the right market / verticals,
- Identifying keywords that speak to your value proposition,
- Defining key metrics / conversion rates,
- Best practices for measuring success.

2. Developing a Killer Content Marketing Strategy
- Understanding why content marketing is so important,
- Choosing the right kind of content for your startup,
- Determining topics, editorial schedules, and your creation plan,
- Finding the best writers to help generate killer content,
- How to use social media to help promote your content,
- The importance of guest blogging and how to make it happen.

3. Getting Press for Your Startup
- Knowing the right time to launch your startup,
- Defining your value proposition and why the media should care,
- Identifying the best journalists & publications to cover your startup,
- Building a solid network before you need it,
- Launch day logistics; press kits, exclusives, embargoes and more.

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Growth Hacking Your Startup: PR and Inbound Marketing Strategies by the Pros

  1. 1. Growth Hacking Your Startup:PR & Inbound MarketingStrategies from the Pros
  2. 2. @Renee_Warren @HeatherAnne
  3. 3. GROUND RULES - No Peeing in the Pool #GrowthHack#GrowthHack
  4. 4. Building A Strong Foundation#GrowthHack
  5. 5. Survey Your Users 1. How did you discover [Product name]? 2. How would you feel if you could no longer use [Product name]? 3. What would you likely use as an alternative if [Product name] were no longer available? 4. What is the primary benefit that you have received from [Product name]? 5. Have you recommended [Product name] to anyone? 6. What type of person do you think would benefit most from [Product name]? 7. How can we improve [Product name] to better meet your needs? 8. Would it be okay if we followed up by email to request a clarification to one or more of your responses?#GrowthHack
  6. 6. Benchmarks What’s a solid measurement of success for your marketing initiatives?#GrowthHack
  7. 7. SMART is the new Sexy •Specific •Measurable •Attainable •Relevant •Timely#GrowthHack
  8. 8. Content Marketing + PR = Killer Combo#GrowthHack
  9. 9. Why Content Marketing? Traditional marketing talks at people. Content marketing talks with them. - Doug Kessler#GrowthHack
  10. 10. Content Marketing Checklist •Well designed blog •Keywords established •Analytics properly in place •Content Promotion Strategy#GrowthHack
  11. 11. Content Marketing - Topic Lists#GrowthHack
  12. 12. Content Marketing - What to Create#GrowthHack
  13. 13. Content Marketing - Editorial Calendar#GrowthHack
  14. 14. Content Marketing - Guest Blogging/Opinion Blogging#GrowthHack
  15. 15. Content Marketing - Promote Your Content1. Email2. Online Ads3. Newsletters4. Influencers5. Guest blogging#GrowthHack
  16. 16. GettingPress forYourStartup#GrowthHack
  17. 17. When’s The Right Time?#GrowthHack
  18. 18. StartupPR: Know Your Value Proposition#GrowthHack
  19. 19. StartupPR: Finding the Best Journalists to Cover Your Startups#GrowthHack
  20. 20. StartupPR:Create Toolsto Help YouMeasure#GrowthHack
  21. 21. StartupPR: Building a Network Before You Need It#GrowthHack
  22. 22. StartupPR: Logistics for Launch Day#GrowthHack
  23. 23. Subscribe to Our Blog! www.onboardly.com/blog#GrowthHack
  24. 24. THANK YOU! renee@onboardly.comheather@onboardly.com
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1. Building a Strong Brand Foundation - Choosing the right market / verticals, - Identifying keywords that speak to your value proposition, - Defining key metrics / conversion rates, - Best practices for measuring success. 2. Developing a Killer Content Marketing Strategy - Understanding why content marketing is so important, - Choosing the right kind of content for your startup, - Determining topics, editorial schedules, and your creation plan, - Finding the best writers to help generate killer content, - How to use social media to help promote your content, - The importance of guest blogging and how to make it happen. 3. Getting Press for Your Startup - Knowing the right time to launch your startup, - Defining your value proposition and why the media should care, - Identifying the best journalists & publications to cover your startup, - Building a solid network before you need it, - Launch day logistics; press kits, exclusives, embargoes and more.

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