Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Don’t be that guy             PR & Content Marketing Do’s and Don’ts                            General Assembly          ...
1. Early Stage Funded Startups          2. Product Your Customers Love          3. Kick-ass team                          ...
WHY STARTUP PR?                   1. Mindshare                   2. Customer Trial                   3. Investor Love     ...
STARTUP PR FAUX-PAS            1. Premature Launch            2. Eating Your Own Dog Food            3. Setting Unrealisti...
STARTUP PR TO-DO’S           1. Define Your Value Proposition           2. Define Who’s Going to Care           3. Make Fr...
STARTUP PR TO-DO’S (cont.)                     6. Make The Press’ Life Easier                     7. Have a Plan B.       ...
WHY CONTENT MARKETING?         1. Credibility         2. Visibility         3. Memorability                               ...
CONTENT MARKETING NO-NO’s!              1. Content is King              2. Shotgun approach - no plan              3. Lack...
CONTENT MARKETING F*CK YEAH’S!               1. GREAT content               2. Mix of Pillar Vs. Viral content            ...
CONTENT MARKETING F*CK YEAH’S! (cont.)               6. Hire writers               7. Contribute (Back link)              ...
Inbound Marketing Course   You will learn:    ■ Define a blog persona and      identify your audience.    ■ Determine an e...
Thank you!                          Questions?                           @renee_warren                           @heathera...
Próxima SlideShare
Cargando en…5
×
Próxima SlideShare
Do's and Don'ts of Content Marketing
Siguiente
Descargar para leer sin conexión y ver en pantalla completa.

16

Compartir

Descargar para leer sin conexión

Startup pr & content marketing do's and don't's

Descargar para leer sin conexión

Startup pr & content marketing do's and don't's

  1. 1. Don’t be that guy PR & Content Marketing Do’s and Don’ts General Assembly @renee_warren @heatheranneTuesday, January 29, 13
  2. 2. 1. Early Stage Funded Startups 2. Product Your Customers Love 3. Kick-ass team @OnboardlyTuesday, January 29, 13
  3. 3. WHY STARTUP PR? 1. Mindshare 2. Customer Trial 3. Investor Love 4. “Feel Good Factor” @OnboardlyTuesday, January 29, 13
  4. 4. STARTUP PR FAUX-PAS 1. Premature Launch 2. Eating Your Own Dog Food 3. Setting Unrealistic Expectations 4. Choosing Broad Over Niche 5.Having a One Night-Stand @OnboardlyTuesday, January 29, 13
  5. 5. STARTUP PR TO-DO’S 1. Define Your Value Proposition 2. Define Who’s Going to Care 3. Make Friends - Before You Need Them 4. Have Conversations - Don’t “Pitch” 5. Use Social Tools to Provide Relevancy @Onboardly Onboardly Media Inc. 2013Tuesday, January 29, 13
  6. 6. STARTUP PR TO-DO’S (cont.) 6. Make The Press’ Life Easier 7. Have a Plan B. 8. Help Spread The Story 9. Interact with Commenters 10. Say Thank-You. Genuinely @Onboardly Onboardly Media Inc. 2013Tuesday, January 29, 13
  7. 7. WHY CONTENT MARKETING? 1. Credibility 2. Visibility 3. Memorability @Onboardly Onboardly Media Inc. 2013Tuesday, January 29, 13
  8. 8. CONTENT MARKETING NO-NO’s! 1. Content is King 2. Shotgun approach - no plan 3. Lack of a voice 4. Being a jerk 5. Assume it’s for you @OnboardlyTuesday, January 29, 13
  9. 9. CONTENT MARKETING F*CK YEAH’S! 1. GREAT content 2. Mix of Pillar Vs. Viral content 3. Strong opinion 4. Mix of content types (Interviews, how-to’s, guides ... ) 5. Easily shareable @OnboardlyTuesday, January 29, 13
  10. 10. CONTENT MARKETING F*CK YEAH’S! (cont.) 6. Hire writers 7. Contribute (Back link) 8. Promote! Promote! Promote! 9. Data! Data! Data! (Analytics) 10. Optimize @OnboardlyTuesday, January 29, 13
  11. 11. Inbound Marketing Course You will learn: ■ Define a blog persona and identify your audience. ■ Determine an editorial schedule. ■ Define the best use of content types. ■ Create catchy titles that get clicks. ■ Find the best writers. ■ Promote your content. ■ Measure powerful metrics and real performance. ■ Turn your blog into actual sales. ■ More ... @OnboardlyTuesday, January 29, 13
  12. 12. Thank you! Questions? @renee_warren @heatheranne @onboardlyTuesday, January 29, 13
  • Satyajeet2014

    Aug. 8, 2014
  • sakkaamarin

    Apr. 7, 2014
  • PatMarinhoCoelho

    Apr. 4, 2014
  • kenbotes75

    Mar. 7, 2014
  • RoisinDubh8

    Feb. 26, 2014
  • FranciscoPiera

    Jan. 3, 2014
  • sergiochilao

    Jan. 2, 2014
  • lsuresh68

    Dec. 31, 2013
  • khaelfattah

    Dec. 29, 2013
  • kodatt

    Dec. 28, 2013
  • monari

    Dec. 27, 2013
  • thibaultlanoe

    Dec. 27, 2013
  • cucinque2010

    Dec. 26, 2013
  • raimondamariaboian

    Dec. 26, 2013
  • esanchezleon

    Dec. 22, 2013
  • Onboardly

    Jan. 29, 2013

Vistas

Total de vistas

8.426

En Slideshare

0

De embebidos

0

Número de embebidos

46

Acciones

Descargas

785

Compartidos

0

Comentarios

0

Me gusta

16

×