Some factors that trigger strong emotions and feelings are more likely to have an impact on customers, create engagement and make them advocates of a brand. Here are 4 psychological factors that play an important role in brand awareness. https://oneteam.gr/blog/phycological-factors-of-brand-awareness

1. 4 PSYCHOLOGICAL
FACTORS OF BRAND
AWARENESS
COLOR
Customers’ beliefs and purchase decisions are largely
affected by emotions created by the colors
of your marketed products and branding.
Purple: Creativity, Imagination
Red: Willingness, Enthusiasm
Orange: Kindness, Joy
Yellow: Amiability, Optimism
Green: Peacefulness, Wholeness
Blue: Dependability, Trust
CUSTOMER
EXPERIENCE
VISUAL
STORYTELLING
SOCIAL
INFLUENCE
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94% OF PEOPLE
WOULD MOST PROBABLY ADVOCATE A BRAND IF THEY ARE POSITIVELY ATTACHED TO IT.
Positive experiences and high involvement
around your products, services and promotional
items by your customers enhance the overall
popularity of your company.
Form a strategy that isn’t only about customer
service
Give attention to all customers by personalizing
their experiences
Get customers emotionally engaged to your brand
Let your customers know that you feel their needs
Make clear to customers how reliable it is doing
business with your brand
A high level of social interactivity has an
impact on perceptions and ultimately
increases sales.
Create a social media posting strategy
Establish an outgoing personality to your brand by
utilizing multiple media and channels
Connect with your audience by answering questions,
sharing content or retweeting
Don’t stick to one method or medium for
communicating
Capture the attention and interest of your audience
by using attractive and powerful visuals
Promoting values that relate to people’s
personal characteristics is becoming more and
more effective lately in making customers loyal.
Promote certain beliefs and ambitions through your
brand
Create an identity for your brand and engage with
customers through storytelling
Shape your marketing around your brand’s values and
ethics
Urge customers to share their own narratives