Short Presentation of Andreea Stan - Online Marketing & Communications Professional

1. Online Marketing & Communications Professional
ANDREEA STAN
SKILLS & EXPERTISE
online marketing & communications
strategic communications
crisis communications
training
Facebook Ads
Ad Words
social media
SEO
content creation & optimization
online advertising
public relations
corporate communications
marketing communications
internal communications
public speaking
media & bloggers relations
events

2. about
ANDREEA STAN
Confident with competitive drive, initiative and the ability to make decisions and take
responsibility for them, I can react and adjust quickly to changing conditions and come up with
ideas for dealing with them.
My drive is purposeful, directed at getting things done quickly. I respond positively and
actively to challenge and pressure, and I have confidence in my ability to handle novel
problems and people. I am an outgoing person, a lively and enthusiastic communicator.
Sure of myself, I set high standards of achievement for me and others and look for
opportunities to compete and to win. I am ambitious both for myself and for the business which
employs me.
As a manager of people or projects, my attention is on where I’m bringing my team, and what
goals I want them to achieve. Comfortable delegating details and implementation plans, I will
discuss ideas with others, and I am open to their view points, but I will only change my mind
when the idea better helps my overall goal. Constantly looking to improve performance and
ability to compete. With an interest in other people and their development, I will delegate
authority, limiting such delegation to people in whom I have high levels of confidence, following
up for timely results.
Predictive Index Summary, 2012

3. background
ANDREEA STAN
EDUCATION
SNSPA – University of Communication and Public Relations, Bucharest
Human Resources Diploma (2006)
LANGUAGES
English
French
Italian
DIPLOMAS
FORMATOR, CNFPA (november 2011)
EMPRETEC (May 2010) – Entrepreneurship Training Workshop
Human Resources Inspector Certification (2007) – Arrow Training Center
DL (Diplome de Langue) - L'Alliance Française de Constanta (1999)

4. employee
ANDREEA STAN
ONLINE MARKETING MANGER
Yellow Store (2012)
ONLINE MARKETING & COMMUNICATIONS MANAGER
Webstyler, (2009 –2010)
ONLINE GLOBAL MARKETING & COMMUNICATION SCOORDINATOR
BitDefender (2008 –2009)
PR MANAGER ROMANIA (CEMENA PR COORDINATOR )
BitDefender (2007)
PR MANAGER
DotCommerce Romania (2005 –2006 )
for more details please visit my Linkedin profile

5. freelance
ANDREEA STAN
Consultancy, creation and implementation of unique and efficient online marketing &
communications strategies for various clients (directly or outsourcing agencies), including
Social Media, Facebook Ads & Google AdWords, content.
2010 to present
for more details please visit my Linkedin profile
Oxygen Public Relations & Frank Group
Garanti Bank, Cinema City, Skoda, Silhouette SPVLegal.ro
ITistii.ro
The Bassement LexonnPromotionalLab
Grant’s Whisky Romania Atelier Recreativ
Alexandrion Grup Romania Poseidon Club
LifeAfterWork
Webstyler & GMP PR DeMolay International Romania
QAB(Lipton, Pepsi), SAB Miller (Timisoreana), Caffe Tabiet
A&Pharma (Elancyl), Fundatia Sensiblu TemperaEvents
Ecowashmobile
Serban & Musneci Associates Empretec.ro
Belle Maison SPA
Papaya Advertising

6. freelance
ANDREEA STAN
SPEAKER
Online Business Forum, Iasi (2010)
“How To Measu re The efficiency of Your O n lin e Actions”
Online Business Forum Brasov (2011)
“Feedback is 50”
Hotel Tourism & Leisure Investment Conference (2012), Social conference
“Online basics”
TRAINER
“Online Basics” Seminar (2012)
Oxygen PR & Frank Group
Garanti Bank
Cinema City
Silhouette
Papaya Advertising

7. proof of concept
ANDREEA STAN
Descopera Grant’s.Spune-ti povestea!
Grant’s Whisky Romania, 2011
About: From 15 September to 15 December 2011, the Grant’s Whisky Romania Facebook page hosted, on a
dedicated app, the contest: Descopera Grant’s. Spune-ti povestea! Users were invited to share their story (text,
video or photo format) and then invite their friends or convince other fans to vote it (UGC). The first 25 stories
with the higher number of votes won an IPad.
Did: Development of online strategy, mechanism, action plan and implementation, coordination of a team (6) as
the Digital Project Manager (including Facebook Ads management)
Objective: 5 000 likes on the Grant’s Whisky Romania Facebook Page.
Results: 34 895 likes (12 weeks), 3 500 daily active users, 50 000 unique visitors
ITistii.ro
Leading IT, 2010
Did: Managing the launch of ITistii.ro in B2C IT services segment by identifying core target consumers, deliver
the brand strategy and yearly brand activity plan and manage marketing mix: price, communication and
promotions strategies. Implementation of marketing & communications strategy, including Social Media,
Facebook Ads & Google AdWords, content.
Results: 5000 unique visitors on site (43% search engine), 3,74% conversion to qualified leads

8. proof of concept
ANDREEA STAN
Fotbal Adevarat
Timisoreana -SABMiller, 2010
About: Timisoreana took a big challenge: to re-ignite the spirit of true football. We set up any fan's dream
match: a team of 11 legendary players from the 80s versus a fans team.
Fans from all over the country participated to an online competition, proving their skills, commitment and
passion. The match was broadcast live on the most important Sport TV Channel in Romania.
Did: Development and implementation of the online communications strategy, coordination with a
multidisciplinary team, from the Online Communication Specialist position and management of a 5 persons
team for the implementation of the online strategy
Results
-52 997 visits (100 000 total visits), more than 3 000 inbound links, over 70 blogs post, around 500 campaign
mentions on Twitter, more than 400 people supporting the Facebook Cause
-European gold on Mercatus Award for “Best demonstration of an integrated campaign", gold on Internetics
2010 for the campaign of the year, Golden Drum , Silver Drum - Interactive Campaigns (2010), Silver Effie -
Alcoholic Beverages - Beers & Wines (2011), Silver Effie - Media Efficiency (2011)
More details

9. LOOKING
To work with brands that I love or will fall in love with
For new challenges & great projects
For a friendly working place were I can add and gain value
To lovely, sociable, open minded partners, colleagues or collaborators
I DELIVER
Results
Ideas & initiatives
Smiles & positive energy
I APPRECIATE
Variety and challenge in my responsibilities
Opportunities to learn and advance

10. contact
ANDREEA STAN
LinkedIn: http://ro.linkedin.com/in/andreeastan
Email: blog@andreeastan.ro
Phone: 004 0722 78 69 32
Blog: http://www.andreeastan.ro