What is
INTERACTIVE
MARKETING
and How It Helps
Businesses Grow

Have you ever answered a brand's Twitter poll? Or comment on a
YouTube video after you were asked to share your thoughts on a
topic? If yes, then you have experienced interactive marketing.
What is interactive marketing?

Interactive marketing is a strategy that encourages
users to engage with the brand. This is done by
creating digital content that fosters interaction, like
quizzes, surveys, and interactive social media posts.

It is an alternative to static content, which follows a one-way
communicative approach to marketing. Interactive content provides a
channel for the brand and consumers to interact with a two-way approach.
The goal is to boost
online engagements
by giving users a more
engaging brand
experience through
personalized and
interactive content.

How Does Interactive Marketing Impact Your Business?
One of them is because it is a great way for
brands to set themselves apart from
competitors, according to 88% of marketers.
There are many reasons why interactive content
is becoming increasingly popular today.
Interactive marketing is rooted in setting ways
for viewers to interact with the brand's content.
A quick interaction like a one-question survey
opens up opportunities for promotions or sales.

Establishing interactivity as a factor in content creation
can provide numerous benefits. It can positively impact
your business's bottom line in the following ways:

Makes Content Memorable
It's one thing to get your content
in front of viewers. It's another to
make them remember its message.
Interactivity combined with traditional
marketing materials helps content
become more memorable to viewers.

According to the Content Marketing
Institute, 79% of respondents agreed that
interactive content enhances message
retention when used to accompany other
content. By inciting brand interaction,
you can make your blog posts or video
content more memorable.

Increases Lead Generation
An increase in
engagements results
in more opportunities
for sales conversion.
Interactive content helps
you with lead generation
by uncovering prospects.
Those who interact with
the brand's content are
candidates for sales. You can
follow up with them and apply
appropriate strategies to get
them to buy the company's
products or avail of its services.

Even when an interaction does not
convert to a sale right away, every
subsequent interaction brings the
consumer closer to doing business
with the company.

Fosters Customer Retention and Loyalty
Interactive marketing takes part in customer retention management
as positive interactions foster brand loyalty. For instance, a survey is a
brand's way of saying they care about their customers' thoughts.
You make customers feel
valued by sending out emails
asking customers about their
experience with the company.
This also conveys that you
are always looking to improve,
contributing to better brand
perception.

Generates Valuable Data
Interactive marketing is not just
about engaging audiences. It can
also provide businesses with a way
to gather data.
Interactive content like polls
and surveys helps brands attain
information about their audiences.
Marketers can create rich, detailed
prospect profiles and set strategies
according to them.

Interactive content's data-gathering capabilities have
become more useful with the loss of third-party data.
Third-party cookies used to be marketers' go-to
method to build consumer profiles online. Now,
stricter privacy laws and Google's third-party
cookie phase-out have led marketers to seek
alternative ways of gathering consumer data.

High Impact for Low Costs
If you are looking for new marketing
strategies to implement on a tight
budget, interactive marketing is a
high-impact, low-cost option.
Interactive content receives 94%
higher engagements than static
content with nearly the same efforts.

Applying interactivity in your content
does not need to be drastic or over
the top. Not all interactive content
requires you to outsource illustration
services to become effective. For
instance, you can make your blog
posts interactive simply by adding
ways for readers to interact with you,
like a comment section or chat box.

On top of this, interactive marketing is cost-effective because you
can revamp your existing static content to become interactive.
This will result in even lower costs and effort for a higher impact.
What are Examples of Interactive Marketing?
Here are examples of interactive marketing campaigns you can
implement to boost online engagements and sales conversion:

Interactive Blog Posts,
Infographics, and Videos
Content is the biggest player in today's
marketing playground. Almost all
brands have somehow utilized content
to drive engagements. Maximize your
content's attention-grabbing power by
making them interactive.

You can make content more interactive by:
Asking questions and providing a channel
for viewers to respond
Making elements move when viewers
interact with them
Allow viewers to jump to a section of the
content with appropriate links

Quizzes and
Assessments
Quizzes and assessments are
one of the most popular forms
of interactive marketing. It is
also one of the most successful.
Buzzfeed, a digital news and
entertainment company, has
capitalized on quizzes to bring
traffic to its website.

Over 96% of Buzzfeed visitors who start a sponsored quiz have been
observed to finish them. This is a testament to interactive content's
ability to grab and hold viewers' attention.
Quizzes and assessments are
great interactive content
projects. You can help viewers
understand the products or
services they need from your
company during the deciding
phase by providing them with a
quick interactive assessment.

Personalized and
Interactive Emails
Email is still an effective
marketing channel. Personalizing
messages has become a trend in
email marketing as they are more
likely to receive engagements
from recipients. With interactivity,
you can enhance email appeal.

Interactive emails can be in the form of:
Targeted surveys based on previous
products or services acquired
Interactive promotions like digital
scratch cards
Follow-up emails after purchase

Mobile Apps
Not all brands may benefit from
creating mobile applications, but
if your company is one of them,
they can be great for boosting
engagements while providing
value for your audiences. For
example, retailers can design
their own apps to present their
offerings more effectively.

Interact with Consumers and Boost Engagements
Interactive content is becoming
increasingly popular due to its
valuable marketing impact. Set
yourself apart from competitors
by supporting interactivity within
your digital marketing strategies.

Try out the different interactive marketing campaigns
presented and watch your business grow.
Looking for High-Impact,
Low-Cost Marketing? Digital
Marketing Philippines offers
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Created & Designed by:
Resources:
https://learn.g2.com/interactive-marketing
https://blog.hubspot.com/marketing/interactive-marketing
https://peekandpoke.com/blog/interactive-content-marketing-examples/