2. About The Speaker
02
Magdalena Sikora aka E. K.
Travel Blogger and Owner of Chill Out Spots
Owner of a travel site ChillOutSpots.com
Also
a moderator of Google+ Community
‘Travel Bloggers’ with as of today
1,024 active members
and the number is growing!
5. They know what they like/ what they don’t like
They influence/ shape your industry
They are often experts on the subject
Great!
We have a common interest!
It’s a basis of a good relationship!
WHO THEY REALLYARE?
05
UNDERSTANDING A BLOGGER
6. BUT WHAT DO BLOGGERS WANT?
06
to share experience or show off a bit
to meet like-minded people!
to get inspired
to make their blogs popular
to BECOME POPULAR!
to be visible to the right audience
to earn some money?
UNDERSTANDING A BLOGGER
7. AND THEN THEY RECEIVE THESE EMAILS:
07
UNDERSTANDING A BLOGGER
9. 09
SO HOW WE, @NEWLOOK DO IT?
WE LISTEN.
UNDERSTANDING A BLOGGER
10. @NewLook.com WE BUZZ!
10
Facebook
2m+ fans, each post gets at least
130 likes and at least a few
comments!
Twitter
110k followers
YouTube
917k video views
NLDaily
our blog gets thousands of visits
per day
UNDERSTANDING A BLOGGER
13. 13
RESEARCH AND BUILD AWERNESS
IDENTIFYING INFLUENCERS.
There are many tools to use (some free, some paid):
• Klout
• BlogDash
• Traackr
• mPact
• Social Snap
• Followerwonk.com
• Twellow.com
and many more!
14. 14
NICHE NATURE OF BLOGGING.
It is not about numbers!
I’ve got a blog which targeted audience is 100 people.
The right 100 people.
RESEARCH AND BUILD AWERNESS
15. 15
AWERNESS & STARTINGA DIALOG.
It’s all about becoming a part of the community
Reach out to social before email (!)
Follow popular bloggers on social sites
Follow those who follow them
But most importantly follow those who they follow
If they use niche social network, connect with them there
Talk to them, show that you listen
Pay attention to their content and start dialog
RESEARCH AND BUILD AWERNESS
16. 16
IF YOUAREAN SEOAGENCY/ CONSULTANT.
1. SET UP A BLOG- BECOME A PART OF THE COMMUNITY!
2. Choose a proper title- what about:
Trend Researcher
Inspiration Writer
Community Manager
3. But be open about who you work for!
RESEARCH AND BUILD AWERNESS
18. 18
BUILDING RELATIONSHIP
BUT HOW TO GET MORE ENGAGED?
They already told us what they need!
Help them:
• get inspired
• meet like-minded people
• connect with the right audience!
• make their blog popular
And most importantly:
Make THEM POPULAR!
22. 22
INTRODUCING TO LIKE MINDED- PEOPLE
ORGANISE EVENTS!
• new collection launch parties
• shows
• festivals
• sneak peak parties
Not your event?
Organize a small break-out area
with access to WiFi!
They need to blog
somewhere!
24. 25
HELPING TO INCREASE THEIR AUTHORITY
SHARE THEM TO YOUR FOLLOWERS
THROUGH SOCIAL NETWORKS
25. 26
HELPING TO INCREASE THEIR AUTHORITY
OR INTRODUCE THEM
TO YOURAUDIENCE
ON YOUR BLOG.
Let them guest post
on your blog
or
discuss an article from
their site!
26. 25
HELPING TO INCREASE THEIR AUTHORITY
ORGANISE CONESTS
ANDAWARDS.
Worried about
budget?
Team up with
another company!
