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AIA Corp Webinar Nov 2012 #Final Draft

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Social Media Marketing, Engagement: Beyond the Facebook and Pinterest Logos

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AIA Corp Webinar Nov 2012 #Final Draft

  1. 1. Engagement:Beyond the Facebook and Pinterest Logo
  2. 2. In The Beginning• You Create Facebook Pages / Pinterest Boards• You Post Text, Images & Videos• You Build “Likes” on your Page• “Like” your Customers & Prospects• Engagement
  3. 3. “Like”Button
  4. 4. Engagement• Posting• Commenting• Sharing• On your Customer’s and Prospect’s Facebook Pages
  5. 5. Facebook Examples
  6. 6. On TargetPromotions “Target” On Target Promotions Commented, Posted onProspects Page
  7. 7. 2672 Friends (Likes) saw the comment in their Newsfeed
  8. 8. Share• Share your Customer’s / Prospect’s Posts with Your Comments.
  9. 9. Black Bear PromotionsShared M&M’s USA Photo Comment
  10. 10. M&M’s U.S.A.• 4,000,000 Likes• 4,000,000 Potential Views of the Share & Comment
  11. 11. Promoted Posts
  12. 12. Promoted Post
  13. 13. Reach - How many Facebook Pages itappeared on, i.e. Saw it on a Newsfeed
  14. 14. Pinterest Examples
  15. 15. Original Source of Pin from Debbee’s Website
  16. 16. Item Pinned on Promotions ‘N Motion Pinterest BoardLink toWebsite
  17. 17. Pin DetailsRepinsLikes
  18. 18. Re-Piner, David Oglesby Item Re-Pined Link
  19. 19. Likes
  20. 20. Original Source of Pin from Debbee’s Website

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