Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou

www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
All digital Roads
Lead to YOU!
TIPS & TRICKS
With
Social Media
By
@SofieAndreou

TIP 1
How many people’s twitter feeds is this
this tweet distributed too? You have
2,000 followers and @GarlicsLdn has
2,000 followers on twitter!?
“@GarlicsLdn ‘s Slow Roasted Garlic
Bisque is to die for!”

TIP 1
How many people’s twitter feeds is this
this tweet distributed too? You have
2,000 followers and @GarlicsLdn has
2,000 followers on twitter!?
“.@GarlicsLdn ‘s Slow Roasted Garlic
Bisque is to die for!”

TIP 1
Don’t start a Tweet you’re aiming OUT to all
of your followers with someone’s handle.

Social Media
Tips and Tricks
Please take photos or videos &
Mention @SofieAndreou
& Use the #OSWConf2014
Your Tribe will Retweet YOU!

Getting Heard

Strategy First – TIP
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
1. Why do you want online followers? State your purpose.
2. Who do you want following you and why will they follow you?
3. What social platforms will you use? (where are your followers)
4. How will you measure success?
5. Choose your Keywords
6. List your possible material creators? (Clients, Staff, Suppliers,
Industry Experts, Media)
7. Who will be accountable for measuring and coordinating efforts?
8. List your ambassador/giants possibilities – those giants with a
large number of social followers who will retweet or share your posts.
9. Create your schedule – how often can your organization post?
Twice a day, three times a week?

Getting Found – TRICKS

• Link back to your site
• Consistent Keyword
• Photo or Video
• Tribe to Share

1. Choose your voice & content
 WHY do people want to hear from you?
 WHAT are you the expert on?
 WHERE will you get your information (THIS IS KEY!)
 WHO’s information will you share (other then your own)?
 HOW will you present yourself?
2. See what works
 Often 80 characters or less, with VIDEOs, Photos or Links
 KEY is to get them to ENGAGE with your Posts or Tweets
 Share, Retweet, Like, Comment
3. How often can you post & what time?
 Facebook – twice a day max, three times a week min
 10am, 2pm & 8pm are peek times
 Friday’s people are MOST likely to engage
 Growth happens while they visit you!

Direct all digital active back
HOME! - TIP
All digital roads lead back to your website.
Create your Web within the Web!
• Website should include a Blog
• Write simple blogs which include Images or Video experiences
• Invite your community or clients as guest bloggers
• Use those Articles as material for your Social Media
• Your Website Address should be everywhere physically & virtually
• Links to your Website from Partners, Directories, Google, Social Media
www.SofieAndreou.com @SofieAndreou 705-931-0727

Growth through working as a
Community – TIPS & TRICKS
 Be each other’s public relations agents … whether on Facebook, LinkedIn,
Twitter, Instagram, Google+, YouTube or Pinterest.
 Create a simple local Hashtag
 Localize your Pins!
 Tap each other by mentions
 Give each other Excellent material to share
 Tips, Videos, Photos, Lists, Insights, Behind the Scenes, Questions,
 Coupons, Contests, Free Tickets, Articles, Event Info
 Train your Staff & Clients to share their experiences
 Different Staff share different items on different days
 Listen for community & share or comment
 Encourage clients to share experiences and share

Community - TIPS
#LdnOnt
https://twitter.com/theartsproject

Growth through working as
a Community - TIPS
https://twitter.com/tourism_london

Community - TIPS
#OSWConf2014
https://twitter.com/OntSouthwest

Community – TIPS
https://Pinterest.com/OntSouthwest

Community - TIPS
#LdnOnt

Community – TRICKS

Community - TRICKS

Community - TRICKS
Community

Targeting your Tribe - Trick

Keywords or die - TIP
Choose your Keywords and make sure they’re in your Website’s Text
Description, Website Title, Page Titles, Image Titles, Keyword areas
Find your keywords by going to google.adwords.keywordtools
Keywords MUST be used in your Social Media Posts
Keywords define your SEO

Keywords or die - TRICKS

OntSouthwest
/OntSouthwest
@
/OntSouthwest
“Training” for Growth - TIP
Tell your clients WHERE you are

• Hashtags
Choose and promote a single official hashtag. It should be clear but
concise.
The TV show Glee uses #OSCARS to organize conversations around its
episodes and stars.
• Accounts
Your viewers may not know you’re on Twitter.
Display your hashtag or username on air to convert fans into
followers.
• Live-tweet
Live-tweeting during a show shapes and drives the Twitter
conversation and gives your fans a reason to follow you.
• Content
Use Twitter to amplify the reach of content, assets and campaigns
you’ve created from other marketing channels. Many marketers add
hashtags to their TV ads and feature these commercials on Twitter to
extend the life of a 30-second spot.

http://garlicsoflondon.com/home

“Training”
Brand - TIP
Consistency

Cool Stuff – GOOGLE! - TRICK
http://www.artsproject.ca/gallery/gallery-rentals

Cool Stuff - Apps for Facebook
http://woobox.com/pricing - TRICK

MUSTs on Twitter - TIP
• Keyword
• Hashtag
• Mention
• Video or Photo
• Link Back

MUST! - Put your Events on Facebook
Then get Staff & Giants to SHARE! - TRICK

MUSTs on LinkedIn - TRICK
http://www.linkedin.com/company/tourism-and-events-
queensland?trk=top_nav_home

http://www.linkedin.com/company/the-mount-business-&-conference-centre/products?trk=top_nav_products
MUSTs on LinkedIn - TRICK

http://www.tourismwindsoressex.com/wps/wcm/connect/twepi/twepi/home
You should leverage the
POWER of Video - TRICKS

Magic of Video - TRICK
http://youtu.be/BSoT5R4bnXQ

VIDEO!
• Canadians watch more VIDEO then any other country
• People stay one your website 2mins longer when there’s a video
• Video attached to a Social Media Post get shared more then
other Posts without
• Videos should be under 2mins long
• YouTube video on your Website or in your Blogs INCREASE your
SEO!
• Videos are easy and cheap to make now!
• Animoto
• YouTube
• Vine
You should leverage the
POWER of Video – TIPs & TRICKs

MUSTs on YouTube - TIPs
https://www.youtube.com/user/AtoZionTV

https://www.youtube.com/user/AtoZionTV
MUSTs on YouTube – Lists
TRICKS

You should know - Who’s Online

You should know – Why they’re online

You should know – Your RESULTS

- TIPS

TRICKS

TIPS

You should know – Your IMPACT
TIPS
MUST
Create
YOUR
KLOUT
Account!

You should know – Your IMPACT
TRICKS

You should manage & plan
TIPS

TIPS & TRICKS

TRICKS

You should Promote - TRICKS

http://www.constantcontact.com/email-marketing
You should CAPTURE emails!
- TRICKS

You could take my
Online Social Media Training
http://www.socialmediabusinessinstitute.com/

My Services:
• Social Media Setup
• Social Media Posting & Monitoring
• Online Marketing Strategies
• Online Marketing Training
• Online Marketing Coaching
• Animoto & YouTube Video Services
You could use any one of
my Social Media Services!
http://www.SofieAndreou.com/

Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou

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