Presented by:<br />Onur Ibrahim<br />Mobile Social MarketingAn Introduction<br />
Why Mobile Marketing and the way we use mobiles <br />Email / SMS<br />Facebook / Google Plus and other social networks<br />Apps<br />HTML5<br />Case Studies<br />Questions / Off the cuff thinking / Open Forum<br />Introduction to Mobile Social<br />
Introduction to Mobile Social<br />There are 285.6 million mobile subscribers in the United States. Stated another way, that's 91% of the population! ‘CTIA’<br />Mobile devices will pass PCs as the access device of choice by 2013. ‘Gartner’<br />One-third of mobile searches are tied to local. ‘Google’<br />Mobile search will represent 20% of all search traffic by 2012. RBC Capital Markets<br />$2.2 billion of physical goods will be purchased via mobile device in 2010. <br /> ‘ABI Research’<br />Mobile retail to reach $12 billion by 2014. ‘Juniper Research’<br />27% of U.S. mobile web users have clicked on a mobile ad. ‘ABI Research’<br />53% of mobile users would share their location to receive more relevant ads. ‘Mashable’<br />Mobile coupon redemption is 10x that of traditional coupons. ‘Borrell Associates’<br />Hilton Hotels sees "seven digits a month" in mobile revenue. ‘USA Today’<br />36% of people are interested in receiving grocery coupons on their mobile phone. ‘Compete’<br />
Introduction to Mobile Social<br />Globally there are more mobile phones than PCs.Source: GSM World<br />
Introduction to Mobile Social<br />By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, <br />the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.<br />
Introduction to Mobile Social<br />‘My problem with <br />regular advertising is that it feels too disconnected’<br />- Onur Ibrahim 2010<br />Beauty of Mobile based Marketing<br /><ul><li>Location based Notifications
Do I need to create mobile specific content?<br />Optimise existing content<br />Enhancing User Experiences<br />Create mobile versions of existing web site<br />Produce shorter content<br />Save images as low res and smaller<br />Use large navigation elements<br />Review current marketing plans and re-think to include mobile<br />E.g. Event could utilise indoor GPS, attendee networking and keynote reminders, <br />Video clips that can be delivered through apps / HTML5<br />
What are the audience needs?<br />How can we start new conversations or expand existing conversations using SMS, Content Feeds, Mobile Email, Notifications<br />Is there a location based solution for them?<br />What platforms do they use? <br />How do users currently utilise their mobile phones?<br />What Immediate / Urgent information do they rely on?<br />
What else should I be thinking about?<br />Assess Competitor Programs / Campaigns<br />What and Where is the Unique Value for Customers<br />Set a Clear and Measurable Strategy<br />Identify Relevant Tools<br />Determine Platform Requirements<br />Develop Promotions and Delivery Plan<br />Measure and Optimise <br />
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Review it and share with your friends for more rewards</li></li></ul><li>Case Study – Days Inn<br />Days Inn uses Location Based Services to increase bookings<br />Aim: to increase room Bookings<br />Using:Poynt App<br />Method: user searching for related keywords views a Days Inn Offer banner<br />(15% off a 2 night stay) <br />The user clicks on the ad and are taken to a mobile site that provided a click to call or click to web to make a reservation.<br />Results: Ten Times higher response than the industry standard! <br />In 2 weeks, Days Inn was able to book 36 rooms across the country resulting in over $2,000 worth of revenue.<br />
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