An Italian regional transportation company uses 1000 Onyx Beacon devices to guide and inform all its passengers, to assist the visually impaired to independently access the right vehicles and to apply instant satisfaction surveys and another customer-based studies. SASA company provides 22 million travels every year in Bolzano region (South Tirol, Northern Italy, near Austrian border), and has already installed Bluetooth beacons in all its 160 vehicles and all its bus stops, to cover all the perimeter of contact with the customers. All the functions are provided by a dedicated mobile application. This project is developed by Raiffeisen Online, a division of Raiffeisen Bank and regional partner of Onyx Beacon in Northern Italy and Austria.

1. The SASA Project
Tailored Customer Experience in Public Transportation
powered by Onyx Beacons in South Tirol - Italy

2. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
SASA is a public transportation company activating in the Merano - Bolzano
region in South Tyrol (Northern Italy). SASA administrates a fleet of 160
buses and provides more than 22 million individual travels every year.

3. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
SASA released a dedicated mobile
application, called SASAbusAPP , based on a
complex infrastructure of Beacon Bluetooth
devices, placed in vehicles and in bus stops.
Users who download the app on their mobile
phones immediately receive digital
information and have access to a customer-
oriented interface available 24/7.

4. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
1000 beacon devices
produced by Onyx Beacon were placed
on the buses, but also in the bus stops
The beacons detect App users who are
within a bus stop or in a bus, and deliver
useful contextual information.
This project is developed by Raiffeisen
Online, a division of Raiffeisen Bank and
regional partner of Onyx Beacon in
Northern Italy and Austria.

5. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
The application works as a kind of digital compass for passengers.
By line selection and other parameters configuration, each passenger can
configure the app, so that it only receives information that he really wants.

6. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
The SASA satisfaction survey
is now conducted immediately through the
mobile application.
Any passenger who has downloaded the
SASAbusAPP on his mobile phone can at
any time give its feedback on the quality of
the service, by using a scale from 1 to 10.
Customers can evaluate the safety,
the bus ride, the friendliness of the
personnel, the ease of access and exit,
and the congestion degree of the buses.

7. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
"This technology has enormous potential and can be used
in many ways for the benefit of our passengers.“
Petra Piffer, Director of SASA

8. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
The visually impaired passengers in Bolzano and Merano have a dedicated
module on the application, which guides them and offers accessibility
to the transportation system and vehicles.
They will use on cell phones a screen reader feature, to get
the information delivered through text notifications.
This helps them to find the right stop and go into the right bus.

9. www.onyxbeacon.comThe SASA Project – Public Transportation powered by beacons
"To assist our visually impaired passengers
in solving their specific problem of
commuting, was very important for us.
The initiative and the idea for this project
belong to The South Tyrolean Blind Union.
We are grateful for their initiative and very
happy that we have found a competitive
solution of transportation for our
customers with special needs.“
Stefano Pagani, President of SASA

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