1. Webinar: Moving Microsoft & SAP Applications
to the Cloud Quickly and Cost Effectively
Featuring:
Mark Yohai, VP Worldwide Sales,
AppZero
Jon Beck, SVP Sales & Business
Development, OpSource
Slide 1 © 2010 OpSource, Inc. All rights reserved.

2. Agenda
• Housekeeping
• OpSource Overview
• AppZero Presentation
• Q&A Session
Slide 2 © 2010 OpSource, Inc. All rights reserved.

3. Welcome!
• Moderating: Jon Beck, SVP Sales & Bus. Dev, OpSource
• All phones are set on mute
• If you have a question, please use the Chat Q&A box located below the
presentation panel
• We will collect questions throughout the webinar and answer as many as
we can at the end
• If we don’t answer your question, we’ll follow-up with an answer via email
• Full-screen button will let you toggle between a larger image view and the
view with Q&A box to type in questions – you can use it throughout the
webinar
Slide 3 © 2010 OpSource, Inc. All rights reserved.

4. OpSource Company Overview
Slide 4 © 2010 OpSource, Inc. All rights reserved.

5. OpSource Hosting Solutions Go Beyond Traditional Hosting
Vertical Solution Leverage OpSource’s Unique Differentiation
SaaS ISVs Cloud Telecoms &
Platforms Distributors
Application
White Label
Operations API Integration
End-User
Billing
Support
Billing Sales Support Multi-region
Support
Cloud Managed Hosting
OpSource is a Cloud and Managed Hosting Provider with Strong
Vertical Solutions for SaaS, Telecoms and Cloud Platforms
Slide 5 © 2010 OpSource, Inc. All rights reserved.

6. OpSource Cloud Hosting
Combines Cloud Benefits with Enterprise Requirements
Availability
Easy online sign-up and purchase
Provisioning infrastructure in minutes
Flexibility
Pay by the hour, only for what you use
Access via web or through APIs
Community & Support
Rich community support
Third-party add-ins & configurations
Security
Virtual Private Clouds
Customizable firewalls
Control
Role-based user permissions
Complete reporting
Performance
Multi-tier architecture
Sub-millisecond access times
Slide 6 © 2010 OpSource, Inc. All rights reserved.

7. OpSource Serves 400+ Clients with Millions of End-Users
Slide 7 © 2010 OpSource, Inc. All rights reserved.

8. World Class Partner Ecosystem
Best of breed strategic, technology, and consulting partners focused on the Cloud
Best of breed strategic, technology, and consulting partners focused on the Cloud
Slide 8 © 2010 OpSource, Inc. All rights reserved.

9. AppZero and OpSource Cloud
• Best of breed application enablement on top of best of breed
Cloud/Infrastructure as a Service
• Lowering the bar to Cloud adoption for the enterprise by
addressing reduced implementation time and expense of moving
enterprise IT applications to a carrier class secure certified
infrastructure
• Try AppZero to OpSource Cloud FREE – Offer details at the end
of the webinar.
Slide 9 © 2010 OpSource, Inc. All rights reserved.

10. Introducing the Presenter –
Mark Yohai, VP Worldwide Sales, AppZero
• 20-year record of growing revenue and leveraging partnerships for
VC-backed software companies
• Charged with leading the worldwide sales and business development
effort
• Previous experience as senior director of business development for
Citrix's virtualization software division where he established and grew
relationships with a number of global independent hardware vendors
including NEC, Fujitsu-Siemens and Intel
• Prior to Citrix, Mark Yohai held key executive, sales and technical
positions at leading software companies including Ardence where his
growth of sales led to Citrix acquisition, Cisco Systems, Informix and
Applix
Slide 10 © 2010 OpSource, Inc. All rights reserved.

11. Q&A Session, AppZero & OpSource Free Trial
• Please use the Q&A box located below the presentation to ask a
question.
• Questions for OpSource? Call 800.664.9973 or email sales@opsource.net
• Questions for AppZero? Contact: sales@appzero.com or connect directly
with Mark Yohai at myohai@appzero.com
• Try AppZero to OpSource Cloud FREE – Offer details at the end of the
webinar.
– AppZero: Download Free 2 Week Trial on appzero.com
– OpSource: Sign up for an OpSource Cloud account with code WAZ01
and your first $200 of use are on us. Sign up at
www.opsourcecloud.net/getstarted
Slide 11 © 2010 OpSource, Inc. All rights reserved.

12. Move your Microsoft and SAP apps to the Cloud
Mark Yohai – June 23, 2010

13. Today’s Topics
• Setting the Stage:
– Virtualization’s Next Phase
• Focus on what’s critical:
– It’s about The App
• AppZero in Action
– Case Studies

14. Virtualization's Next Phase
% of x86 Workloads Virtualized • “This next wave in
50
adoption is what IDC
45
40
terms Virtualization
35
30
2.0, and it will be
25
2011
2012
supported not just by
20
15 2009
2010
the Global 2000 but
10
5
also by the Global
0
2009 2010 2011 2012
200,000.” – IDC, Aug
2008
WW Spending on Server Virtualization Software
6
5
• “Cost stands out as
4
the biggest inhibitor to
3
2009 2010 2011 2012
companies virtualizing
2
these remaining
1 systems” – IDC, Aug
0
2009 2010 2011 2012
2008
Source: Microsoft Partner Network 2010, Gartner, IDC, 2009, 2010

15. The Next Phase ( continued )

16. Virtualization/Cloud Computing Adoption + Costs Accelerating
sts
in co
Mgt/adm
While server consolidation and Cloud Services adoption
accelerate…so do the management and admin costs

17. AppZero Perspective:
• High Software Costs
Its • Long provisioning
About times
• Costly Management/
The Lifecycle
• How to leverage
App! Cloud?

18. Application virtualization is an umbrella term that
describes software technologies that improve portability,
manageability and compatibility of applications by
encapsulating them from the underlying operating
system on which they are executed. A fully virtualized
application is not installed in the traditional sense[1],
although it is still executed as if it is. The application is
fooled at runtime into believing that it is directly
interfacing with the original operating system and all the
resources managed by it, when in reality it is not. In this
context, the term "virtualization" refers to the artifact
being encapsulated (application), which is quite different
to its meaning in hardware virtualization, where it refers
to the artifact being abstracted (physical hardware).

19. AppZero Extends Server Virtualization to the App
App App App App App App
App App App AppZero AppZero
OS OS
Windows Virtual Machines AppZero Virtual Machine Virtual Machine
App App App
OS
Application OS OS OS ESX Server
OS ESX Server
Physical Server
Physical Server
Physical Server
Physical Server
Server Virtualization App Virtualization
Data Center 1.0
2010-2025
Pre - 2001 2001 - 2015
Server Software
Consolidation Consolidation
App Mobility

20. Installing an App…Changes the OS
App
Server 2003

21. AppZero isolates those changes
A Virtual Application
Appliance ( VAA ) is a
collection of files that
includes Everything the
App needs … but with
ZeroOS
ZeroOS
VAA
Server 2008

22. VAA’s are 100% Mobile
VAA
Physical Virtual Datacenter Cloud

23. How do I create a VAA?
Virtualize to VAA Output
Source
VAA VAA
Physical
or VAA
Virtual AppZero
VAA
Creator
machine
Two approaches to creating a
VAA
VAA based on snapshot capture
and template approach:
1. Install app VAA
VAA
2. Scoop & move app VAA
Data Center

24. AppZero for SAP
- ECC
- ABAP, Java
- Oracle, SQL Server
- Change SID
- Change Host Name
- No AppZero or SAP install

25. Impact Analysis of 100% Mobility for SAP
Our experience running ECC6/7 on a new machine:
• AppZero reduces total steps from 50+ to 1
• AppZero total time from 40 hours to 15-20 mins
5
EEC6 AppZero approach AppZero approach
Deploy EEC6
With SAPINST from cloud storage from copy media
Steps 50+ 1 2
Wizard hours 0 0
Install 40 hours 0 0
Deploy 1 instance 0 2.5 hours (copy)
Start application 15-20 min 15-20 min 15-20 min
Total Time 40+ hours 15-20 min <3 hours
ECC6/7 formally SAP R3

26. Putting it all together
Data Center Life Cycle Action Data Center
Network Storage Server Pool
Instant Provisioning:
VAA Catalog No Install/Config headaches
App 1 App 1.1
Updates:
App 2 App 2.1 Risk and Hassle free
Rollback:
•Cloud
Cloud
App 3 App 3.1 Public or Private
Simple & Easy Rollbacks
Utilization:
Dynamic/flexible
Application Data OpSource
Single Gold Image:
Reduces errors
Stateless:
Movement D2C2C

27. Case Study: Fortune 100 Financial Services Co
Business Challenge: Solution:
• 50% of Servers utilized under 10% - • Move to a “stateless” Private Cloud
across both production and non- computing model with
production ( e.g. dev/test ) scenarios • Gold OS Images ( Citrix PVS )
• Provisioning times for business • Gold AppImages ( AppZero VAA )
requests for new infrastructure average • Workload Manager ( 3rd Party )
2-4 weeks
• Federate Private Cloud with Service
• Early adoption of Server Virtualization Provider “semi private” Cloud
created dramatic improvements in both
utilization and Provisioning, but created
problems too:
• Hasn’t gone far enough on either
Benefits:
dimension • Newer infrastructure w/VAA are 80%
cheaper to maintain
• New problems with VM Sprawl
• Less to maintain due to VAA
• SW lifecycle issues not
reuse
addressed/affected ( e.g.
Windows Server:admin ratios not • Fewer Images reduce sprawl
improved ) • VAA mobility across Hybrid Cloud
accommodates unforeseen bursts
16

28. Instant Provisioning, D2C2C2D
VAASQL
Data Center
NJX90 NJX92
MS Windows 2003 MS Windows 2008
NJX91
MS Windows 2003
VAASQL
VAASQL
VAASQL
EC2
Storage
EC2 1 EC2 2
Windows 2003 Windows 2003
OpSource
OpSource
Storage
GG 1 GG 2
Windows 2008 Windows 2003

29. Case Study: SAP Partner
Business Challenge: Solution:
• International SAP Partner with over 50 • Created VAA for SAP
consultants regionally; conducts 8-10 • Saved best practice VAA for future re-
Proof of Concepts (POC) per Month use
• Leveraged Cloud Computing to remove
• Hardware and staff constraints created hardware bottleneck
bottleneck, limiting quality and number
of POCs
– Each POC requires 1-2 man weeks to
set up
– Each POC requires its own dedicated
hardware
Benefits:
• Instantaneous POC on Cloud ( Amazon
EC2) with under 1 hour set up
• Eliminated need for dedicated Hardware
at Partner’s facilities
• Direct Savings: $50k in capital expense,
ongoing $100k in OpEx due to labor
savings
18

30. Software Consolidation: Value
App App App App App
App App App App
appzero
CPU CPU CPU
App App App App App App
App App App appzero
Server Software
Consolidation App App App Consolidation App App App
CPU CPU CPU
appzero
App App App
hypervisor hypervisor
CPU CPU CPU CPU CPU CPU CPU
Capital Cost Reductions Server Server + Software Percentage
Consolidation Consolidation Initial Savings Savings
MSFT Operating System Costs $ 5,998 $ 2,997 $ 3,001 50%
MSFT System Center Costs $ 1,598 $ 1,046 $ 552 35%
SAN Storage Costs $ 4,500 $ 3,750 $ 750 17%
Totals $ 12,096 $ 7,793 $ 4,303 36%
Operational Cost Reductions Server Server + Software Percentage
Consolidation Consolidation Annual Savings Savings
Security / Patch Management $ 4,941 $ 1,647 $ 3,294 67%
Sources: Microsoft Server 2008 R2 Datacenter & Enterprise Edition pricing from Microsoft.com, SAN Storage Costs ( $5/GB @ 100G per VM from
VMWare.com ), Average Cost/Server/Year for Security / Patch Management ($549 ) from Microsoft.com report authored by Wipro, Audited by Meta Group.

31. Case Study: $4B SI’s Hosting Division
Business Challenge: Solution:
• Current Managed Service offering for • Created VAA for Content/Spam Filtering
Content Filtering runs on 200+ Single U Software
Physical Infrastructure • Consolidate VAA / OS at 4:1 – reduce
• Server Consolidation will reduce number of OS, OS license Fees, and
footprint – BUT patch upgrade surface area
• Wont impact SW Licensing ( • Leverage AppZero R/O Application Gold
MSFT SPLA for OS ) Image + Identity model to drastically
• Wont impact OS+App Patch lower SW Lifecycle
Management
• Problem ( Licensing + OPEX ) only goes Benefits:
up over time as 20%+ CAGR of service
• Leveraged VMWare to gain HW
adoption ( e.g. from 200 to 250 units this
Footprint reduction
year, 275, next year, etc ) adds more
requirements on SysOps org • Leveraged AppZero to run multi VAA
per OS Instance
• Seeking competitive advantage to boost
margins and lower costs to customers • SW Licensing ( OS ) reduced by 50%
• App Lifecycle reduced by > 90%
20

32. AppZero
• Enables 100% mobility for Server apps to and from
cloud
– Your Server Apps
– Zero Lock-in
• Enables a Simple 1-2-3 process
– Create from installed App
– Copy to Cloud
– Run
• Helps lower Costs:
– Lifecycle
– Licensing