The document discusses the benefits of open data in research. It makes three main points: 1) Open data aligns with the public good by increasing research transparency and supporting innovation and economic growth. It removes barriers to data access and promotes data reuse. 2) The digital age has changed research expectations, with openness becoming the new normal. Researchers must make data openly available to avoid being marginalized. 3) Open data fuels data-driven innovation. Examples show businesses creating useful services by combining open research data with their expertise, such as flood risk maps and tools identifying valuable artwork. Supporting open data management and partnerships with industry can maximize these benefits.