On Thursday the 23rd of February, Squiz held the latest in a series of lunchtime seminars at its Edinburgh office on the Royal Mile.
Alister Cattell, Pre-Sales Manager at Squiz, presented the latest hot topics in Web Experience Management: Mobile Solutions, Online optimisation, Cloud Computing, Social Media and Content Targeting.
The presentation details the challenges and opportunities they present and describes how Squiz can help with each of these topics.
5. Web Experience Management?
> Web?!
- aka the internet!
> Experience?!
- An event or occurrence that leaves an impression
on someone!
> Management?!
- The process of dealing with or controlling things or
people!
> 5
6. Web Experience Management!
> Engaging with people online by
providing the best possible experience.!
> Delivering your business objectives
through the online channel!
> Not just a website! WEM is about
understanding your users and delivering
the best online experience possible!
> 6
7. The Hot Topics for 2012
> So, if youʼre looking to improve the
experiences you provide online... You
need to care about:!
- Mobile !
- Context Aware Content Targeting!
- Social Media!
- Online Channel Optimisation!
- Cloud!
> 7
9. Mobile is booming: What does this
mean?
> Design for
Usability!
> Accessing from a
range of devices!
> We want them to
have the best
possible
experience!
> Perform the
action they want,
or you would like
them to do.! > 9
11. #2 – Context Aware Content
Targeting
> Contextual content = relevant content!
> Content presented to the user in a timely
way, to help them complete their tasks!
> ʻContextʼ could mean:!
- Location!
- Language!
- Device!
- New or returning visitor!
- Existing customer!
- Google keyword search!
- Referring site!
- Previous behaviour / purchases!
- Browsing path!
> 11
12. Context Awareness reduce clutter
> Successful WEM isnʼt about pretty
pictures – its about simplicity. !
> If you search for something, you expect
relevant results. !
> Failure to account for the context of the
user is a missed opportunity to help meet
your goals !
> 12
13. #3 - Social Media
> Social networking has become
the worldʼs most popular online
activity!
> It accounts for 20% of Internet
time and social networking
sites now reach 82% of the
worldʼs online population
(Comscore)!
> There are now more Facebook
users than Buddhists (Rune Leth
Andersen)!
> 13
14. Social Media: So?
> You need a strategy.!
> Strategy tied to your business
goals:!
- Increase brand or product awareness to
target markets.!
- Become known as an industry leader or
expert in their field.!
- Drive traffic to the company website.!
- Listen and learn what their customers are
saying about them and their competitors.!
- Recruitment of staff via channels such as
Linkedin.!
- To provide a customer service channel!
- To sell more product and increase sales
enquiries.!
> 14
15. Social Media
> Social media is a key tool in your
marketing mix, and more money
from marketing budgets will be
spent on Social Media in 2012.!
> BUT. You need the web presence
to drive traffic to from your
social activity. !
- What will people do when they click
through?!
- Can you deliver the promise?!
- Is you site mobile ready (many social
networks have over 50% of traffic from
mobile users)!
> 15
16. #4 – Online Channel
Optimisation
> Optimisation is the loop of
constant improvement.!
> It is the understanding of site
behaviour and using this to
increase your success.!
> Without this, you are only
doing half the job! !
> Everyone has analytics. But
not enough people use
analytics
> 16
21. #5 – Cloud
> The Cloud is the next generation of
deploying your WEM platform.!
> Removes the barriers to entry of high
costs!
> Easily start improving your web
presence, without barriers to entry!
> Scales as you need it to…!
> 21
24. The Hot Topics for 2012
> When planning your online strategy…!
- You must plan for Mobile !
- Understand the contexts your users will be
interacting with you from!
- Have Social Media in the mix, but ensure your
website is fit for purpose!
- Optimise, Optimise, Optimise!
- Understand how deploying on the Cloud removes
yesterdays technology concerns!
> 24
Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
Doing social media poorly has the potential to do far more damage than not doing it at all. Before jumping in ask yourself some questions to clarify in your mind which social media platform(s) would be the most beneficial and productive for your organisation. Questions like: Are your customers visiting social media sites? Where do they post profiles? Which social media outlets are the most popular? What makes them the most popular? Who operates the most popular industry blogs in your sector? Which of your competitors have a social media presence online? What questions are consumers posting about the industry? Are social media users already discussing your company? In what manners? If you have a good product, a detailed business plan, and customer service policies in place and are willing to invest time, here are a few things that social media can do for your business.
Squiz Analytics has a great a/b testing feature.
Squiz Analytics has a great a/b testing feature.
Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.
Rapid depolyment is key with all this talk of marketing and wem. In the old days it would take x amount of time to actually get your stuff set up. Now you can deploy, quickly and easily, straight to the cloud into a fully managed environment.