Done right, popups can be an extremely powerful tool to increase conversions. Still, it is one of the most divisive tools for both marketers and users. If you are one of those marketers who’s not sure about using popups, then you MUST check this out to learn all the facts and misconceptions.

1. HOW TO USE POPUPS:
A Beginner’s Guide with Best Practices

2. Popups work. That’s why many websites use popups as
part of their marketing strategy. Still, it is one of the
most divisive tools for both marketers and users. If
you’re one of those people who are afraid of using
popups, let me say: I understand. It’s likely that you’ve
only seen popups which are displayed at the wrong
time with the wrong message. However, by following
best ractices you can create popups that display at the
right time, and the results will speak for themselves.
ABOUT

3. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 3
THE BEST WAYS TO USE POPUPS
A well-timed popup gives you a second opportunity to connect with your visitors, effectively doubling your chances of converting them. Let’s
look at the best ways you can use „good” popups so they provide a benefit to your site.
Well-timed popups can help you
capture lost sales and convince
visitors to buy immediately.
DRIVE MORE SALES
Many visitors are not ready to buy
immediately, and that’s okay.
Luckily, popups can help you build
an email list by offering giveaways
like eBooks and white papers, or
incentives like discounts.
BUILD YOUR EMAIL LIST
The average ecommerce cart abandonment
rate is nearly 70%. But popups are highly
effective for saving these visitors and
convincing them to complete their purchase.
REDUCE CART ABANDONMENT
Popups can also boost your
revenue by increasing your average
cart value through upselling and
cross-selling techniques.
UPSELL AND CROSS-SELL
Unlike annoying and spammy
popups, well-timed popups can
actually improve your customer
experience.
IMPROVE CUSTOMER EXPERIENCE

4. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 4
BEST PRACTICES FOR USING POPUPS
These are some “do’s and don’ts” to make sure your popups won’t annoy your visitors and will benefit your site.
01
If you would ask me to describe bad popups, I would
probably say, “the ones that appear immediately when
you enter a website”. A smart marketer will only display
popups based on engagement – when visitors are ready
for another message. Even if you use a timed-based
display, you should wait at least 5 seconds, and much
longer in most cases.
DON’T USE ENTRY POPUPS
Slider
Content Ads

5. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 5
02
A one-size-fits-all strategy is never good for marketing.
And it’s true for popups as well. You need to divide your
visitors into segments, and provide each segment a
relevant experience.
Here are the best ways to segment your visitors:
• Engagement-based targeting
• Geo-targeting
• Traffic source
• Cart value and cart content
• Campaign-based
• Exclude visitors
• Custom variables
SEGMENT YOUR VISITORS

6. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 6
03
With all the different options for segmenting your
visitors, you should definitely not display the same
message for every visitor. You should at least
differentiate between existing customers and prospects.
But you can create more groups based on the stages in
the buying process, from awareness to purchase.
You can also use Dynamic Text Replacement. This helps
you show more customized messages to your visitors.
You can automatically change the message of your
popups based on variables you choose, for example,
geo-targeting by country.
DON’T COMMUNICATE THE
SAME MESSAGE FOR EVERYONE

7. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 7
04
You shouldn’t overwhelm your visitors with too much
information on your popup. Focus on only one goal and
your CTA should embrace that goal in a clear and
straightforward way.
FOCUS ON ONLY ONE GOAL

8. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 8
05
In the case of popups, the “less is more” theory is 100%
true. The less information you ask about your visitors, the
more conversions you will get. In most cases, an email
address and a first name are enough. But if you don’t
need to personalize your messages in the future, you
should only ask for an email address.
LESS IS MORE

9. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 9
06
Your popup should have a minimalist feel to be up-to-
date with the latest design trends. Use bright and bold
colors that fit the design of your site, simple and clear
text without a lot of content, and only one main image.
Too much distraction on a popup can reduce
conversions.
FOLLOW A MINIMALIST
APPROACH IN DESIGN

10. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 10
07
Testing and optimizing your popups will help you to
achieve better results and improve conversions. Take the
time to create Holiday-focused campaigns and end-of-
season sale campaigns. Update your designs to reflect
each campaign.
UPDATE YOUR CAMPAIGNS
REGULARLY

11. VISIT OUR BLOG!
Want to read more details about how to use popups?