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And involving usersin the design User-Centred Design and Personas

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And involving usersin the design of thatwebsite has made a big difference to Since we completed the it’s use.! !usability improvements to the site we have seen important increases in consumerengagement – views of content… is up 47per cent and there has been increased useof functionality such as… the Trip Planner tool – which is up 300 per cent " " Catherine Bates, GM Brand and International PR, Tourism NZ!

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