20. Verizon Wireless
Mobile & Social SSO
Anup Thomas
Associate Director - eCommerce, Self Serve, and Products IT
September, 2013
PID#
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
21. Verizon Wireless - Overview of Business
Customer Experience – World-Class Network, Stores, Customer Service
Omni Channel View
– Web, Mobile, IVR, Retail
– eChannels & eSupport
– SSO
– Global Navigation
– Omni Services
Mobile & Tablet
Web,
Retail Self Serve
IVR
eChannels&
eSupport
Social
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
21
22. Shift in Channel Affinity Towards Mobile
Account Management
eCommerce
Usage
Controls
Forums
Backup
Assistant
Plus
Account
Analysis
Trend Insights
–
Sales & Service
–
Overall transactions
–
–
YoY Increase for Mobile
Complex transactions
–
YoY Increase for Mobile
–
Optimization
–
Time to Market
–
SaaS
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
22
23. Mobile & Social – Planning Approach
STEPS
GOALS
MEASURE – Web & Mobile Analytics
•Clear Metrics on current app-app / app-web handoffs
•Example: Out of “x” logins per month on the mobile app, “y”
represents the number of customers who click through to another
“app or web site and “z” represent the abandons
DEFINE - ROI
•Define Annual Savings (Care Call Deflections, etc.)
•Define Incremental Revenue (Sales)
•Define Impact to Customer Satisfaction (NPS, etc.)
GET- AN EXECUTIVE CHAMPION
•Think OOTB for Mobile/Social SSO
•Marketing, Sales, Care Sponsors!
START WITH A POC / LIMITED TRIAL
•Leverage existing SSO infrastructure
•Leverage REST services for efficient integration
•Stick to your most visible use case (popular app / site SSO)
MEASURE POST IMPLEMENTATION METRICS
•Measure incremental sales, reduced costs, Customer Satisfaction
•Plan Future Phases
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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24. Potential Integrated Architecture
Mobile Device
Web
Native App
Oracle
SDK
Social Log In
App
REST Calls
Personal
Phrase
Oracle
M&S
Oracle
OpenSSO
Directory
OAAM
Real Time
Risk Analysis
Security
Image
Core Identity, Access, & Risk Management
– Mobile SSO : App to App, App to Web
– Authorization
– Risk Management
– Social Login / Sign On
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
24
25. Potential Future States
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Oracle Access Manager for Mobile and Social OverviewConnects mobile users to identity services using REST interfacesOrganizations can bridge the security gap between the enterprise and mobile devices. With RESTful identity services, rich mobile applications can access stateless identity functions from mobile devices which are limited by processing capacity and battery power. Organizations can maketheir backend services and data available in a secure manner by simply exposing these through virtual REST API’s in the DMZ. Messages, security tokens, and protocols are automatically translated between formats appropriate for mobile devices and the source system. REST API’s can mash up information from multiple sources and be protected from a wide variety of attacks (denial of service, sql injection, content retrieval attacks, etcetc), usage can be monitored, and all your Oracle Access Management technologies can be leveraged for further protection. Delivers SSO and Authorization for native mobile applications Traditional mobile security solutions like VPN tunnels are limited in that they cannot overcome the problem of SSO for native mobile apps. OAM-M&S simplifies SSO across rich mobile apps and browser applications. This reduces the number of logins required for enterprise applications from the native mobile screen. Authorization can control what transactions end users are able to perform from a device and under what conditions. Perhaps only transactions below a given amount are allowed from a mobile device. An organizations REST API’s require authorization, what data is accessible to a given user must be controlled and monitored. A users location and device state may need to be taken into account. Enables sign on from 3rd party and Social identities to Enterprise resourcesWith the proliferation of social networking sites, there is a need for relying parties to consume identities from internet identity providers like Facebook, Twitter, LinkedIn, Google and Yahoo. Many of these providers support user centric federation standards like OpenID and Oauth. OAM-M&S enables organizations to accept internet identities for signing on users to low value applications like blogs, communities, etc. This in turn can provide a seamless user experience for users without the burden of additional logins.Single Sign-On covers web applications, native mobile applications, and also the RESTful API’s and web services accessed from the device.Supports industry standards (OpenID, OAuth)Oracle IDM supports OpenID and Oauth. So with Oracle Identity Management we are making it easier for relying parties to accept identities from internet identity providers like Facebook, Twitter, LinkedIn, Google and Yahoo.
Mobile Security – web and mobile appDevice registration and fingerprintLost & stolen device securityGPS/WIFI based location awareness
With Fusion Middleware, you can extend and maximize your existing technology investment with the same technologies used in Fusion Applications, including embedded analytics and social collaboration, and mobile and cloud computing. Oracle’s complete SOA platform lets your IT organization rapidly design, assemble, deploy, and manage adaptable business applications and—with Oracle’s business process management tools—even bring the task of modeling business processes directly to the business analysts. Oracle Business Intelligence foundation brings together all your enterprise data sources in a single, easy-to-use solution, delivering consistent insights whether it’s through ad hoc queries and analysis, interactive dashboards, scorecards, OLAP, or reporting. And, your existing enterprise applications can leverage the rich social networking capabilities and content sharing that users have come to expect in consumer software. Oracle Fusion Middleware is based on 100 percent open standards, so you aren’t locked into one deployment model when your business requirements change.