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Marketers are Feeling the Social Relationship

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We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Get even more social and mobile marketing statistics in our report: http://app.marketing.eloqua.com/e/er?s=33&lid=23323

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Marketers are Feeling the Social Relationship

  1. 1. 40% 50% 30% 20% 10% 12% 43% 29% 14% 3% Very Dissatisfied Somewhat Dissatisfied NeutralSomewhat Satisfied Very Satisfied 80% Social Media Outlets 51% Outside Provider 22% Rough Estimates 22% In-house Analyst 29% Don’t Use Data 7% Don’t Measure 82% 78% 74% 66% 63% 63% 16% Likes, +s, Favorites Shares Clicks Comments Impressions Followers Other HOW LONG HAS IT BEEN SERIOUS? WHERE DO YOU GET THE 411? HOW DO YOU MEASURE SUCCESS? HOW DO YOU LOOK BACK ON THE DATE? STILL CAN’T GET NO SATISFACTION? WAS IT NOTHING MORE THAN FEELINGS? WHAT’S YOUR IDEAL RELATIONSHIP? 55.4% Use the data 34.3% Review the data 10.3% Ignore the data WHAT WAS YOUR FAVORITE MOMENT? Ranking goals as the most important for using social media 53%Better Data Integration 53%More Insight Into Actions 48%More Insight Into Customers 43%Better Strategy Coordination 45% Helpful 29% Delivered 15% Surpassed 7% Not Sure 4% Disappointed < 1 year 17% 3–4 years 15% 4 years + 38% 1–2 years 15% 2–3 years 15% WHICH PICK UP SPOT WORKS BEST? Very Effective Blog Facebook Twitter LinkedIn YouTube Effective Twitter LinkedIn Facebook YouTube Instagram Pinterest Blog Slightly Effective Google+ Twitter Pinterest LinkedIn Instagram Facebook Not Effective Google+ Instagram Pinterest Facebook YouTube Twitter LinkedIn 39.3% 38.7% 27.5% 26% 24% 36.8% 33% 32.4% 29.3% 25.6% 21% 20.2% 32.1% 18.75% 18.5% 10.4% 9.6% 7.6% 30% 23.4% 21.6% 21.4% 17.5% 16% 7.5% 45%Brand Awareness 43%More Followers 37%Blog Readership 36%Customer Service 33%More Sales 43%Cost Effective Ads 42%Website Visitors 47%Customer Insight S Marketers have been sold on social media for a while Most use social media analytics but not all of the data Using these metrics for social media marketing engagement What marketers are doing with social media marketing data Expressing satisfaction with social media marketing data Whether or not social media marketing delivered results Where we hope to achieve more in the future with social media Picking the most effective social media marketing channels MODERN MARKETERS Feeling The Social Relationship Before you can create great data visualisation, you need data worthy of visualising—download our free eBook: Social Media Today To find out how marketers work with social media technology, SOCIAL MEDIA TODAY and ORACLE MARKETING CLOUD created a survey that asked 175 marketers about goals, roles, and channels. These are those findings. No names were changed to protect the innocent. Metrics and numbers do not reflect hidden agendas of those surveyed. No social networks were harmed in the making of this infographic. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. Download now

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